マーケティング・SNSのスキル

Analyze competitors using Blue Ocean Strategy's ERRC Grid and Strategy Canvas (W. Chan Kim and Renee Mauborgne) to identify uncontested market space, not just who is better on the same axes. Produces an ERRC Grid, Strategy Canvas, positioning matrix, messaging comparison, and differentiation map. Use when the user asks for competitive analysis, competitor research, "how do we compare to X", positioning vs competitors, market landscape, "analyze our competition", "where is the blue ocean", or wants to update competitor docs. Writes to knowledge/markets/competitors.md. For a lightweight competitor summary in the knowledge base, see brand-context. For positioning against them, see positioning-doc. For a product or feature-level comparison outside the marketing knowledge base, see competitive-analysis.

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Create and maintain the shared knowledge/ context files that every other marketing skill reads - brand voice, ICP personas, positioning, KPIs, and the learnings log. Run this once per company or client before using any other marketing skill. Use when the user says "set up brand context", "onboard my brand", "set up the marketing knowledge base", "the skills don't know my brand", "update our positioning", "our voice has changed", "add a new persona", or when any marketing skill reports that a knowledge/ file is missing. Also use when output sounds generic or off-brand. For writing a positioning statement as a standalone document, see positioning-doc. For deep persona research from raw sources, see customer-research.

日本語の概要は準備中です。原文の説明を表示しています。

Design and document a marketing growth experiment. Use when the user says "run a growth experiment", "test this channel", "growth test", "I want to experiment with [channel]", "traction experiment", "acquisition experiment", "let's test if [channel] works for us", "bullseye framework", "which channels should we try", "run a traction test", or wants to systematically test a marketing or acquisition channel before committing budget. For page-level conversion hypotheses, see page-cro. For copy variants to test, see ab-copy-writer. For recording the result, see retro.

日本語の概要は準備中です。原文の説明を表示しています。

Take one piece of long-form content (blog post, podcast, talk, article, newsletter) and turn it into a multi-channel asset pack using the STEPPS framework (Jonah Berger, Contagious) to make each derivative asset more shareable. Use when the user says "repurpose this", "turn this into LinkedIn/Twitter/etc", "atomize this", "break this down for social", "create derivative content from X", "make a content pack from this", or wants to maximize output from one input. Each channel is mapped to its strongest STEPPS element. Orchestrates linkedin-post, content-writer, and other skills. For writing the original anchor piece, see thought-leadership-writer or newsletter-writer. For scheduling the derivatives, see social-calendar.

日本語の概要は準備中です。原文の説明を表示しています。

Diagnose why a landing page, homepage, pricing page, or signup form is not converting, and produce a ranked fix list with a test plan. Runs a structured audit across motivation, value clarity, friction, anxiety, and CTA hierarchy rather than giving generic design opinions. Use when the user says "why isn't this page converting", "improve our conversion rate", "CRO", "conversion audit", "this page isn't working", "high traffic low signups", "people bounce", "review our landing page", or shares a URL and asks what is wrong with it. For rewriting the words only, see copy-review. For writing a new page from scratch, see landing-page-writer. For the statistics of running the test afterwards, see growth-experiment.

日本語の概要は準備中です。原文の説明を表示しています。

Write marketing content in the user's brand voice using PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action) copywriting frameworks. Use when the user asks to write a LinkedIn post, blog article, email, ad copy, landing page section, social post, newsletter, or any short-to-medium form marketing content. Reads brand voice and ICP from knowledge/ so the output sounds like the company, not like generic AI. For improving copy that already exists, see copy-review. For a landing page specifically, see landing-page-writer. For a LinkedIn post, see linkedin-post. For long-form POV, see thought-leadership-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Build a detailed buyer persona or customer profile. Use when the user says "write a persona", "build a buyer persona", "customer persona for [product]", "who is our target customer", "ICP document", "ideal customer profile", "define our buyer", "who are we building this for", "customer profile", "audience profile", or wants to create a documented, research-backed profile of who buys the product and why. For sourcing the real research behind a persona, see customer-research. For segment and firmographic definition, see icp-research. For writing it into the knowledge base, see brand-context.

日本語の概要は準備中です。原文の説明を表示しています。

Write multi-email nurture sequences for lead-gen, onboarding, re-engagement, sales, and lifecycle marketing using the Hook Model (Nir Eyal) to architect the sequence arc and PAS (Problem-Agitate-Solution) to structure each email body. Use when the user asks for an email sequence, drip campaign, nurture flow, onboarding emails, re-engagement campaign, "write 5 emails for X", welcome series, or any multi-step email program. Reads brand voice and ICP from knowledge/. For a single cold outreach email, see pr-pitch-writer. For the newsletter, see newsletter-writer. For testing subject lines, see ab-copy-writer.

日本語の概要は準備中です。原文の説明を表示しています。

Build or refine the Ideal Customer Profile (ICP) and personas using the Jobs-to-be-Done framework (Clayton Christensen / Bob Moesta). Use when the user asks for ICP research, persona development, "who are our customers", buyer personas, audience research, "build our ICP", target customer definition, or wants to update persona docs. JTBD interview questions, three job dimensions (functional/emotional/social), and the Four Forces of Progress are wired into every persona. Writes to knowledge/icp/personas.md so all other skills get smarter. For the individual buyer persona rather than the segment, see customer-persona. For sourcing real customer language, see customer-research.

日本語の概要は準備中です。原文の説明を表示しています。

Write recurring newsletter issues with a consistent format and POV using the Curiosity Gap (George Loewenstein) and David Perell's Online Writing framework. Different from one-off emails (use /content-writer or /email-nurture). Use when the user asks for a newsletter, weekly/monthly newsletter, "write this week's issue", recurring email, Substack issue, internal newsletter, or any periodic publication with subscribers. Reads brand voice and content library from knowledge/. For a nurture or lifecycle sequence, see email-nurture. For long-form thought leadership, see thought-leadership-writer. For the monthly plan, see social-calendar.

日本語の概要は準備中です。原文の説明を表示しています。

Write a product positioning document. Use when the user says "write a positioning doc", "positioning statement", "how should we position this product", "positioning for [product]", "we need to differentiate from competitors", "product positioning and messaging", "positioning workshop", "help me define our position in the market", or wants to establish how a product should be perceived relative to competitors. For customer-facing message wording, see messaging-framework. For the competitive research behind it, see competitor-analyst. For storing it in the knowledge base, see brand-context.

日本語の概要は準備中です。原文の説明を表示しています。

Sync the yaah marketing website (website/index.html) with the current project state — features, CLI commands, skills, agents, hooks, and installation instructions. Use this skill whenever the user adds, removes, or changes a feature, CLI command, hook, skill, agent, MCP server, or LSP provider AND the website should reflect that change. Also use when the user explicitly asks to update, sync, or refresh the website, or says things like 'update the site', 'keep the website current', 'reflect this on the website', or 'the website is out of date'.

日本語の概要は準備中です。原文の説明を表示しています。

ที่ปรึกษาเจ้าของร้านอาหาร — menu engineering, pricing, food cost, labor cost, marketing playbook (LINE OA, FoodPanda, GrabFood)

日本語の概要は準備中です。原文の説明を表示しています。

B2B sales pro AI — SPIN, MEDDIC, BANT, cold outreach, objection handling, pipeline

日本語の概要は準備中です。原文の説明を表示しています。

เขียน newsletter Substack/email พร้อมโครง Hook-Story-Offer, deliverability, growth, monetization

日本語の概要は準備中です。原文の説明を表示しています。

AI กลยุทธ์ Ads — Google Ads, Meta (Facebook/IG), TikTok Ads — campaign structure, audience, creative brief, budget allocation, bid strategy สำหรับตลาดไทย

日本語の概要は準備中です。原文の説明を表示しています。

Brand strategist AI — identity, archetype, positioning, voice, brand book สำหรับธุรกิจไทย

日本語の概要は準備中です。原文の説明を表示しています。

Influencer marketing AI — brief, pitch, rate evaluation, performance review แบบ data-driven

日本語の概要は準備中です。原文の説明を表示しています。

AI ผู้ดูแลคอมมูนิตี้ — Discord/FB Group/Line OA — onboarding, engagement calendar, moderation, crisis handling, member retention สำหรับแบรนด์และ creator ไทย

日本語の概要は準備中です。原文の説明を表示しています。

CRM strategist AI — RFM segmentation, lifecycle, churn prediction, win-back สำหรับธุรกิจไทย

日本語の概要は準備中です。原文の説明を表示しています。

Affiliate marketing AI — commission structure, partner outreach, tracking, dashboard

日本語の概要は準備中です。原文の説明を表示しています。

สคริปต์ TikTok 15-60 วินาที — first-second hook, trending sound, comment bait, FYP optimization 2026

日本語の概要は準備中です。原文の説明を表示しています。

เขียนบทความ blog ที่ติด SEO + อ่านสนุก พร้อม keyword research, outline, meta description

日本語の概要は準備中です。原文の説明を表示しています。

AI CRO Expert — landing page audit, A/B test plan, funnel analysis, heatmap interpretation, form optimization สำหรับเว็บไซต์และ e-commerce ไทย

日本語の概要は準備中です。原文の説明を表示しています。