Matthieu

Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: **Find where to reach your audience** beyond Google and Facebook ads; **Discover podcasts, YouTube channels, and publications** your audience follows; **Identify influencers and accounts** with real audience overlap; **Plan PR and media outreach** with data-backed target lists; **Improve ad targeting** on YouTube,...

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Become the Category King by creating new markets instead of competing in existing ones Use when: **Launching a company or product** that doesn't fit cleanly into existing categories; **Stuck in commodity competition** where you're compared feature-to-feature with competitors; **Redefining your market position** when "better" isn't working as a strategy; **Planning a major market announcement** or product launch; **Escaping price pressure** by creating net new demand instead of fighting for ex...

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"What is important is seldom urgent and what is urgent is seldom important." Master Dwight D. Eisenhower's prioritization framework to focus on what truly matters. Use when: **Feeling overwhelmed** by too many tasks and not enough time; **Weekly planning** to set priorities for the week ahead; **Daily triage** when everything seems urgent; **Delegation decisions** to identify what others should handle; **Saying no** by recognizing tasks that shouldn't be done at all

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Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: **Understand why buyers buy** (or don't buy) your solution; **Create personas that drive action** rather than gather dust; **Align marketing and sales** around real buyer insights; **Develop messaging** that resonates with actual decision-makers; **Map content** to the buyer's journey

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Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: **Improve conversion rates** by removing friction and applying behavioral nudges; **Design pricing pages** that guide customers toward optimal choices; **Write copy that resonates** with how people actually process information; **Create urgency and scarcity** that feels authentic, not manipul...

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Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage. Use when: **Evaluate an industry** before entering or investing; **Understand competitive dynamics** in your market; **Identify strategic opportunities** based on industry structure; **Assess threats** from competitors, new entrants, or substitutes; **Develop positioning strategy** relative to ...

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Craft the story that makes investors say "I want in." Master the narrative structure that Reid Hoffman, Sequoia, and top founders use to raise capital. Use when: **Preparing to fundraise** to develop your story before the deck; **Investor meetings** to structure conversations that convert; **Pitch practice** to refine your narrative arc; **Cold outreach** to write compelling investor emails; **Pivoting** to reframe your story after a change

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Collect and organize user-generated content. Use when: gathering customer testimonials; collecting product photos; organizing social mentions; building UGC campaigns; managing brand mentions

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Know the metrics that matter at each stage and what investors actually look for. Master the A16Z and YC frameworks for measuring startup progress. Use when: **Fundraising prep** to know which metrics to highlight; **Board meetings** to report on the right KPIs; **Strategic planning** to set goals that matter; **Product decisions** to understand what to optimize; **Diagnosing problems** to find what's broken

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Generate high-quality LinkedIn posts for GEO thought leadership. Use when asked to write LinkedIn content, create social media posts, or generate content about SEO/GEO topics.

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Find and analyze influencers for campaigns. Use when: researching potential influencer partners; analyzing influencer metrics; building influencer lists; evaluating engagement rates; planning influencer outreach

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Analyze social media profiles and engagement. Use when: auditing competitor social presence; calculating engagement rates; identifying top-performing content; tracking profile growth; benchmarking social metrics

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Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: **Fundraising** to create investor pitch decks; **YC application** to structure your narrative; **Demo Day prep** to craft your 2-minute pitch; **Angel investors** to communicate your opportunity; **Partnership pitches** to structure compelling asks

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Break down complex problems to their fundamental truths, then reason up from there. Master Aristotle's ancient method modernized by Elon Musk to solve seemingly impossible problems. Use when: **Facing a "impossible" problem** where conventional solutions don't work; **Challenging industry assumptions** that everyone accepts as truth; **Pricing or cost analysis** to find dramatic savings (like Musk with batteries); **Product innovation** when iterating on existing solutions isn't enough; **Str...

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Find broken links on websites. Use when: auditing website for broken links; checking internal link structure; finding 404 errors; validating external links; pre-launch QA

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Track buying signals like funding announcements, job postings, tech changes, and company news to identify sales-ready prospects

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Use when optimizing for AI search visibility where individual experts and entities outperform generic brand pages. Use when building cross-platform authority for people, organizations, or products that AI models should recognize and cite.

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Use when creating content that must be discoverable by AI search engines (ChatGPT, Perplexity, Gemini). Use when SEO alone isn't enough, when you need AI citations, or when optimizing for the "zero-click" future.

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Qualify enterprise opportunities using MEDDIC/MEDDPICC framework for complex B2B sales cycles

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Use when analyzing server logs to understand how AI crawlers (GPTBot, ClaudeBot, PerplexityBot) interact with your site. Use when optimizing content placement for LLM retrieval, diagnosing why AI search isn't citing your content, or auditing crawl patterns to find optimization gaps.

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Cluster keywords by semantic similarity and intent. Use when: organizing keyword research; creating content pillars; mapping keywords to pages; identifying content gaps; grouping search intent

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Run automated Lighthouse audits for Core Web Vitals and SEO. Use when: checking page performance; auditing SEO technical issues; monitoring Core Web Vitals; comparing before/after optimization; batch auditing multiple URLs

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Analyze hashtag performance and discover trending tags. Use when: researching hashtags for posts; finding related hashtags; analyzing hashtag reach; planning hashtag strategy; competitor hashtag research

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Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) with discovery questions and scoring criteria

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