Turns a product or startup idea into a ranked list of riskiest assumptions, the cheapest test for each, pass/kill thresholds, and a go/pivot/kill readout, before anyone builds. Use when someone says "validate my idea", "is this worth building", "what's the riskiest assumption", "design an MVP", "fake door", "smoke test", "will people pay", "pre-sell", "customer discovery plan" or "should we build this". Draws on 82 Lenny's Podcast guests incl. Mike Maples Jr., Eric Ries and Jake Knapp.
Builds a pricing model, packaging/tier structure and willingness-to-pay research plan, then grades your existing pricing page or plan. Use when you ask 'how much should we charge', 'what should our pricing model be', 'seat vs usage vs outcome pricing', 'good-better-best tiers', 'what goes in the free plan', 'should we raise prices', 'freemium vs free trial', or 'how do we price our AI product'. Draws on 199 insights from 79 Lenny's Podcast guests including Madhavan Ramanujam, Naomi Ionita and Patrick Campbell.
