Write a blameless postmortem after an incident. Use when the user says "postmortem", "post-incident review", "PIR", "what happened in that incident", "incident review", "blameless postmortem", "5 whys", "how do we prevent this again", or needs to document learnings from a production incident - even if they don't explicitly say "postmortem".
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Write an operational runbook. Use when the user says "write a runbook", "on-call documentation", "how to operate this service", "alert runbook", "troubleshooting guide for ops", "what to do when this alert fires", "operational procedures", or needs to document how to run, troubleshoot, or respond to a service - even if they don't explicitly say "runbook".
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Write a clear pull request description. Use when the user says "write a PR description", "PR template", "pull request description", "how do I describe this change", "commit message for this", "document this change", "open a PR for", or is about to merge code and needs to communicate what changed and why - even if they don't explicitly say "PR description".
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Use when the user says "write my investor update", "monthly update for investors", "quarterly investor email", "investor communication", "LP update", "board update", "shareholder update", "what do I tell my investors this month", "how do I write a good investor update", or wants to communicate progress, metrics, and needs to existing investors or board members on a recurring basis.
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Navigate a new leadership role using Michael Watkins' First 90 Days 30/60/90 framework. Use when someone says "I just started a new role", "I'm starting as a new manager", "I joined a new company as a leader", "I was just promoted", "how do I onboard as a leader", "what should I do in my first 30 days", "I inherited a team", "I need a 90 day plan", or "I'm new to this team". Also trigger when someone describes feeling overwhelmed in a new leadership role, unsure where to start, or tempted to make changes too quickly before they've listened. Applies to first-time managers, leaders joining new companies, and leaders moving into new functions or teams within the same company.
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Assess team health using Patrick Lencioni's Five Dysfunctions of a Team model. Use when a leader says "my team feels off", "we have trust issues", "people aren't speaking up in meetings", "accountability is a problem", "we keep missing commitments", "the team is siloed", "we're not working well together", or "I want to do a team health check". Also trigger when someone describes symptoms like passive agreement in meetings, blame culture, missed deadlines without escalation, or people optimizing for their own metrics over team goals.
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Assess whether your leadership behaviors amplify or diminish your team using Liz Wiseman's Multipliers framework. Use when a leader asks "am I a good manager", "why isn't my team performing at their potential", "I feel like I'm doing all the thinking for my team", "my team seems dependent on me", "I want to be a better leader", "how do I empower my people", or "my team is smart but underperforming". Also trigger when someone describes always having the best ideas in the room, team members not taking initiative, reports waiting for direction before acting, or a leader who feels exhausted from carrying the team. Diminisher patterns are often invisible to the leader exhibiting them.
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Generate A/B copy variants grounded in Eugene Schwartz's awareness and market-sophistication stages and John Caples' tested-headline discipline. Every variant declares its angle, the awareness stage it targets, and a falsifiable hypothesis, and the skill recommends which pair to test first and what delta counts as signal. Use when the user says "A/B test this", "write variants", "give me options", "test different angles", "copy variants", "ab copy", "test this headline", "multiple versions", "which version is better", or wants to test copy before publishing. For reviewing copy that already exists, see copy-review. For sample size and stopping rules, see growth-experiment. For diagnosing a page rather than its words, see page-cro. For full paid ad sets by platform, see ad-campaign-writer.
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Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write LinkedIn ads", Google ads, Meta ads, paid social copy, ad headlines, or wants creative for a paid campaign. Reads brand voice, ICP, and positioning from knowledge/. For organic social posts, see linkedin-post or social-calendar. For the landing page the ad points at, see landing-page-writer. For testing variants, see ab-copy-writer.
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Generate, score, and shortlist brand names through a guided interview. Use when the user says "name my brand", "help me name", "come up with a name", "naming ideas", "what should I call this", "brand name", "product name", "company name", "rename", "rebrand", or is stuck choosing between names. Self-contained and brand-agnostic: it does not read knowledge/, so it works for naming a brand-new venture, product, service, feature, or rebrand from scratch, before any brand context exists. Runs on Alexandra Watkins' SMILE and SCRATCH tests to generate and filter, Marty Neumeier's 7 criteria to score, and the Lexicon Branding method for sound symbolism and strategy. Asks the user questions before generating. For the positioning the name has to carry, see positioning-doc. For the message architecture built on top of it, see messaging-framework.
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Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for [product], demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a full quarterly strategy rather than one campaign, see marketing-plan scope in positioning-doc and kpi-review. For the content schedule inside the campaign, see social-calendar. For the post-campaign review, see retro.
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Write customer case studies and success stories using the Situation-Complication-Resolution (SCR) narrative framework and Barbara Minto's Pyramid Principle (conclusion first). Produces case studies where the headline states the result, the complication makes readers recognize their own situation, and every paragraph advances the story. Use when the user asks for a case study, customer story, customer success story, win story, reference write-up, or "turn this customer into a case study". Reads brand voice and service catalog from knowledge/. For a press announcement, see press-release-writer. For pitching the story to media, see pr-pitch-writer. For repurposing it into social, see content-repurposer.
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Analyze competitors using Blue Ocean Strategy's ERRC Grid and Strategy Canvas (W. Chan Kim and Renee Mauborgne) to identify uncontested market space, not just who is better on the same axes. Produces an ERRC Grid, Strategy Canvas, positioning matrix, messaging comparison, and differentiation map. Use when the user asks for competitive analysis, competitor research, "how do we compare to X", positioning vs competitors, market landscape, "analyze our competition", "where is the blue ocean", or wants to update competitor docs. Writes to knowledge/markets/competitors.md. For a lightweight competitor summary in the knowledge base, see brand-context. For positioning against them, see positioning-doc. For a product or feature-level comparison outside the marketing knowledge base, see competitive-analysis.
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Take one piece of long-form content (blog post, podcast, talk, article, newsletter) and turn it into a multi-channel asset pack using the STEPPS framework (Jonah Berger, Contagious) to make each derivative asset more shareable. Use when the user says "repurpose this", "turn this into LinkedIn/Twitter/etc", "atomize this", "break this down for social", "create derivative content from X", "make a content pack from this", or wants to maximize output from one input. Each channel is mapped to its strongest STEPPS element. Orchestrates linkedin-post, content-writer, and other skills. For writing the original anchor piece, see thought-leadership-writer or newsletter-writer. For scheduling the derivatives, see social-calendar.
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Review and improve marketing copy that already exists - a page, an email, an ad, a post, a deck slide - using a fixed six-pass edit. Produces a marked-up diagnosis, a rewritten version, and a per-pass score so the user can see what changed and why. Use when the user says "review this copy", "improve this", "make this better", "tighten this", "edit this page", "does this copy work", "why is this flat", "punch this up", "proofread", or pastes existing copy and asks for feedback. Also use when copy is on-brand but underperforming. For writing new copy from nothing, see content-writer or landing-page-writer. For diagnosing a page's conversion problem beyond its words, see page-cro. For voice consistency rules, see brand-context.
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Build a detailed buyer persona or customer profile. Use when the user says "write a persona", "build a buyer persona", "customer persona for [product]", "who is our target customer", "ICP document", "ideal customer profile", "define our buyer", "who are we building this for", "customer profile", "audience profile", or wants to create a documented, research-backed profile of who buys the product and why. For sourcing the real research behind a persona, see customer-research. For segment and firmographic definition, see icp-research. For writing it into the knowledge base, see brand-context.
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Turn raw customer material into evidence-backed personas and verbatim voice-of-customer language. Two modes - analyse sources the user already has (call transcripts, support tickets, survey responses, sales notes, reviews), or source new material from public places customers actually talk. Produces quoted pains, objections, and switch triggers that other skills consume, never invented ones. Use when the user says "customer research", "voice of customer", "what do our customers actually say", "we need real quotes", "analyse these call transcripts", "read our support tickets", "build a persona from data", "find what customers complain about", or when a persona is marked provisional. For structuring the finished persona into the knowledge base, see brand-context. For the JTBD persona template itself, see customer-persona.
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Write multi-email nurture sequences for lead-gen, onboarding, re-engagement, sales, and lifecycle marketing using the Hook Model (Nir Eyal) to architect the sequence arc and PAS (Problem-Agitate-Solution) to structure each email body. Use when the user asks for an email sequence, drip campaign, nurture flow, onboarding emails, re-engagement campaign, "write 5 emails for X", welcome series, or any multi-step email program. Reads brand voice and ICP from knowledge/. For a single cold outreach email, see pr-pitch-writer. For the newsletter, see newsletter-writer. For testing subject lines, see ab-copy-writer.
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Build or refine the Ideal Customer Profile (ICP) and personas using the Jobs-to-be-Done framework (Clayton Christensen / Bob Moesta). Use when the user asks for ICP research, persona development, "who are our customers", buyer personas, audience research, "build our ICP", target customer definition, or wants to update persona docs. JTBD interview questions, three job dimensions (functional/emotional/social), and the Four Forces of Progress are wired into every persona. Writes to knowledge/icp/personas.md so all other skills get smarter. For the individual buyer persona rather than the segment, see customer-persona. For sourcing real customer language, see customer-research.
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Review marketing KPIs and produce an executive summary with insights, anomalies, and recommended actions using the Storytelling with Data framework (Cole Nussbaumer Knaflic). Every review starts with a Big Idea - one sentence capturing the insight, its implication, and why it matters. Use when the user asks for a KPI review, monthly metrics review, marketing dashboard review, "review last month's numbers", quarterly review, performance review, or wants to analyze marketing data. Reads kpis.md and any uploaded data files. For planning a campaign against these numbers, see campaign-brief. For the post-campaign learning loop, see retro. For setting the baseline itself, see brand-context.
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Write landing page copy for product pages, campaign pages, lead-gen pages, pricing pages, and feature pages. Use when the user asks for landing page copy, product page, lead magnet page, "write the page for X", pricing page copy, feature page, hero section, or web copy that converts. Uses the StoryBrand SB7 framework (Donald Miller) to structure every page. Reads brand voice, positioning, and ICP from knowledge/. For improving an existing page's copy, see copy-review. For diagnosing why a page does not convert, see page-cro. For the ads driving traffic to it, see ad-campaign-writer.
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Build a brand messaging framework or messaging hierarchy. Use when the user says "messaging framework", "brand messaging", "what should our tagline be", "clarify our messaging", "StoryBrand", "brand script", "our website copy is confusing", "we need a messaging hierarchy", "homepage messaging", "value prop copy", or wants to create consistent, clear messaging that converts visitors into customers. For the underlying positioning, see positioning-doc. For applying the message to a page, see landing-page-writer. For checking live copy against it, see copy-review.
日本語の概要は準備中です。原文の説明を表示しています。
Write recurring newsletter issues with a consistent format and POV using the Curiosity Gap (George Loewenstein) and David Perell's Online Writing framework. Different from one-off emails (use /content-writer or /email-nurture). Use when the user asks for a newsletter, weekly/monthly newsletter, "write this week's issue", recurring email, Substack issue, internal newsletter, or any periodic publication with subscribers. Reads brand voice and content library from knowledge/. For a nurture or lifecycle sequence, see email-nurture. For long-form thought leadership, see thought-leadership-writer. For the monthly plan, see social-calendar.
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Transform ideas, outlines, or documents into structured slide content with clear titles, bullet points, and speaker notes. Adapts to presentation type (pitch decks, business reviews, technical workshops, educational talks). Use when user says "create slides", "build a deck", "pitch deck", "presentation structure", "talk structure", "keynote", "slide deck", "conference talk", or needs slide content for any format. Also trigger when user has content they want to present to an audience - even if they don't explicitly say "presentation" or "slides". To produce a branded .pptx file, see ppt-maker.
日本語の概要は準備中です。原文の説明を表示しています。