SEO, ads, social media, landing pages, and copywriting (3K skills)
广宣合规审查助手。对广告文案进行违禁词扫描、法定标识检测、主动识别物料字体并与版权风险库比对、行业特殊表述审查，输出结构化风险报告（含星级评级、法律依据、合规改写建议）。前置审批仅依据法律法规强制性要求判定。覆盖医疗、药品、保健食品、化妆品、金融、教育培训、房地产等行业。触发词：广告合规、广告审查、广宣合规、文案合规、ad compliance等。© 2026 翀，个人免费、商业需授权，联系549777598@qq.com。
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交互式广告合规审查助手（广告合规交互式审查）。通过四步提问收集广告信息，自动进行八大维度风险识别（绝对化用语、虚假宣传、禁止性内容、比较广告、未成年人保护、前置审批、法定标识、行业特殊合规），调用华宇元典 MCP 检索法规案例，量化处罚风险，最终输出结构化的 Word 审查报告。当用户提到广告审查、广告合规、广告文案审核、广告风险排查、广告法合规、违禁词检查、广告上线前审查等场景时使用本技能。
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广告内容合规检测工具，广告法违禁词检测与整改建议助手。当用户需要检测广告文案、审核宣传内容、检查违禁词、广告合规审核、营销文案合规时使用，覆盖广告法全部禁止条款，提供风险检测和整改建议，降低广告违规风险。
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Drafts franchise advertising fund contribution agreements or addenda governing franchisee obligations to a centralized marketing fund. Trigger when drafting ad fund agreements, marketing fund addenda, or franchise contribution agreements involving fund administration, contribution calculations, or financial reporting.
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广告合规审核技能，用于审核广告素材是否符合中国广告法及相关法规。适用场景：(1) 用户提交广告文案、广告素材要求合规审核时；(2) 用户提到"广告审核""广告合规""广告法审查"等关键词时；(3) 用户要求检查广告内容是否存在违法违规风险时；(4) 用户提交房地产、食品、医疗、药品、互联网等行业广告要求专项审核时。审核依据涵盖《广告法》《反不正当竞争法》及行业专项法规。
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基于《广告法》《电子商务法》《消费者权益保护法》及司法解释，结合食品、化妆品、医疗器械、纺织、玩具、电子产品等领域实务案例，从广告合规与消费者权益保护角度提供专业意见。当用户提到广告合规审查、广告违法风险、广告违禁词、虚假宣传、消费者权益、惩罚性赔偿、知假买假、商品标签合规、商标侵权风险、电商详情页审查、行政处罚风险、职业打假、消保咨询、文案合规改写等场景时使用本技能。
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基于《广告法》《电子商务法》《消费者权益保护法》及司法解释，结合食品、化妆品、医疗器械、纺织、玩具、电子产品等领域实务案例，从广告合规与消费者权益保护角度提供专业意见。当用户提到广告合规审查、广告违法风险、广告违禁词、虚假宣传、消费者权益、惩罚性赔偿、知假买假、商品标签合规、商标侵权风险、电商详情页审查、行政处罚风险、职业打假、消保咨询、文案合规改写等场景时使用本技能。
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基于《广告法》第11条及2026年第20号公告《广告引证内容执法指南》（正式版），对广告文案引证内容执行六维度28条规则合规审查，输出结构化风险报告。输入广告文案文本，即可自动完成引证提取→规则匹配→风险定级→报告生成全流程。
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Senior {{engine_name}}/{{engine_code_language}} developer that performs direct, ad-hoc code tasks without a formal plan — and the code-execution engine other unikit skills and agents delegate to. Use it whenever the user asks to do something in code right now, e.g. "add this method to this class", "refactor this function", "write a script that does X", "change this code", "optimize this class". Phrases like "without a plan", "no plan", "just do it", or "directly" are strong signals to use this skill rather than planning. Covers writing, refactoring, optimizing, and discussing {{engine_code_language}} code and patterns (DI, ECS, MVC, state machines, event systems). For a larger multi-step feature, plan it with /unikit-plan and build it with /unikit-implement — this skill is for direct, unplanned code work.
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Prospective failure imagination for a plan, decision, or running system. Operates in two modes — **plan mode** (a plan has not yet been committed to; imagine its catastrophic failure broadly) and **scenario mode** (a specific catastrophic scenario is posed against an existing system; investigate causes against the actual code and architecture). Spawns parallel pre-mortemers in isolation across three categories of lens: standard failure classes (technical, operational, estimation, scope, adoption, dependency, team, incentive, detection, reversibility, adversarial), 0-3 ad-hoc target-specific lenses the orchestrator names when warranted, and a first-principles lens that always runs to catch what the prescribed taxonomy misses. Synthesizes into a prioritized risk register with early-warning signals. Produces feedback only — no code, no tickets, no artifacts.
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This skill should be used when the user gives a SaaS product's landing page URL, homepage, or name and asks for a full teardown or deep-dive of how the product works across web, desktop, and mobile — including per-platform feature inventories and user journeys, tech stack, pricing/plan mapping, how the platforms integrate and sync (and the business logic behind those choices), hardware integrations, business-scale/revenue signals, and concrete release artifacts per platform — with a structured Markdown report as the deliverable. Trigger on phrases like "research this SaaS", "do a platform teardown of X", "map every feature of this product across web/mobile/desktop", "reverse-engineer how this app works everywhere", or a bare URL plus a request to understand the whole product.
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Nuxt SEO meta-module with robots, sitemap, og-image, schema-org. Use when configuring SEO, generating sitemaps, creating OG images, or adding structured data.
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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
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When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.
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When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.
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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
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Toolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with colors/fonts that you can apply to any artifact that has been creating, or can generate a new theme on-the-fly.
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A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
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Index for Corey Haines marketing skills — use product-marketing first, then pull other skills from the reference clone without duplicating all 44 into the harness.
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SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research.
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AI-powered SEO operations: keyword intelligence, competitor gap analysis, Google Search Console optimization, and trend detection. Use when asked to research keywords, analyze competitor content gaps, audit GSC performance, or detect trending topics. For growth experiments see growth-engine; for content optimization see autoresearch.
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Use to structure a vague marketing request into a well-scoped brief before any real work begins. Triggers on "shape this campaign", "plan this launch", "scope this content", "marketing plan", "growth plan", "content strategy", "outbound plan", or when invoked as the /mshape slash command. Produces a filled brief (campaign, content, optimization, research, or pipeline) that downstream marketing skills can act on. Do not use for work already well-defined — go straight to execution. For engineering task shaping see prompt-shaper; for game-design intake see game-design-shaper.
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Checks and fixes Chinese copywriting with autocorrect-backed workflows for text and single-file Markdown/TXT inputs. Use when user asks to normalize Chinese punctuation, spacing, or full-width/half-width usage. Also triggers for "校对", "检查排版", "中英文空格", "全角半角". Does not rewrite document structure, product claims, or UI messaging.
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