Marketing & Social skills

A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).

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Index for Corey Haines marketing skills — use product-marketing first, then pull other skills from the reference clone without duplicating all 44 into the harness.

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SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research.

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AI-powered SEO operations: keyword intelligence, competitor gap analysis, Google Search Console optimization, and trend detection. Use when asked to research keywords, analyze competitor content gaps, audit GSC performance, or detect trending topics. For growth experiments see growth-engine; for content optimization see autoresearch.

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Use to structure a vague marketing request into a well-scoped brief before any real work begins. Triggers on "shape this campaign", "plan this launch", "scope this content", "marketing plan", "growth plan", "content strategy", "outbound plan", or when invoked as the /mshape slash command. Produces a filled brief (campaign, content, optimization, research, or pipeline) that downstream marketing skills can act on. Do not use for work already well-defined — go straight to execution. For engineering task shaping see prompt-shaper; for game-design intake see game-design-shaper (games pack: `--with-games`).

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Checks and fixes Chinese copywriting with autocorrect-backed workflows for text and single-file Markdown/TXT inputs. Use when user asks to normalize Chinese punctuation, spacing, or full-width/half-width usage. Also triggers for "校对", "检查排版", "中英文空格", "全角半角". Does not rewrite document structure, product claims, or UI messaging.

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Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".

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Produce a UGC-style talking-head video ad end to end on the MaxFusion MCP — research the product with user-supplied competitor leads, tear down 5 competitor Meta ads and 5 organic TikToks, write a pain-driven script that sounds like a person talking (never like an ad), reverse-prompt a rights-clean photoreal actor from a user-supplied reference photo, generate two chained 10-second Gemini Omni clips that play as one continuous take, and ship a single seamless 9:16 MP4. Use whenever the user wants a UGC ad, a talking-head ad, an ad for an app or product, mentions Omni or Gemini Omni Flash, drops an actor photo and asks for a video ad, or says anything like "make me some UGC", "let's make ads for X", or "another variation". Built for Claude Code (local ffmpeg); degrades to Claude app with documented fallbacks.

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Toolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with colors/fonts that you can apply to any artifact that has been creating, or can generate a new theme on-the-fly.

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Create a minimalist marketing plan focused on building an audience through free, authentic content. Use when someone has product-market fit (~100 customers) and wants to scale through marketing or needs a content strategy.

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Write consistent, high-quality internal communications (status reports, 3P updates, newsletters, FAQs, incident reports). Use company standards and formats for all internal messaging.

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Generate memes using the memegen.link API. Use when users request memes, want to add humor to content, or need visual aids for social media. Supports 100+ popular templates with custom text and styling.

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Extract and analyze competitor ads from ad libraries (Facebook, LinkedIn, etc.) to understand messaging strategies, pain points highlighted, and creative approaches that resonate with audiences.

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Professional-grade brand voice analysis, SEO optimization, and platform-specific content frameworks.

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Optimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness.

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Monetization strategies for indie developers, solopreneurs, and small teams. Covers freemium models, SaaS pricing, sponsorships, donations, email list building, and passive income for developer tools, content sites, and educational apps. Activate on 'monetization', 'make money', 'pricing', 'freemium', 'SaaS', 'sponsorship', 'donations', 'passive income', 'indie hacker'. NOT for enterprise sales, B2B outbound, VC fundraising, or large-scale advertising (use enterprise/marketing skills).

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Marketing and promotion specialist for Claude ecosystem technology - MCP servers, skills, plugins, and agents. Expert in community engagement, registry submissions, content marketing, and developer relations. Activate on 'promote MCP', 'share skill', 'market plugin', 'launch agent', 'developer marketing', 'MCP registry'. NOT for creating MCPs/skills (use agent-creator), general marketing (use content-marketer), or SEO optimization (use seo-visibility-expert).

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Compare brands and products across social media — share of voice, sentiment, positioning, and audience overlap using Xpoz. Use when asked to "compare brands", "competitive analysis", "share of voice", "brand vs brand", or "competitive intelligence".

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Run a one-shot buying-intent lead scan across Reddit, Twitter/X, Instagram, and TikTok using Xpoz. Finds fresh posts from people actively looking for what a product does or frustrated with its competitors, classifies and prioritizes them, and reports where to engage and who to reach. Use when asked to "find leads", "who is asking for a tool like mine", "find people complaining about [COMPETITOR]", "buying-intent scan", or "social selling opportunities".

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Reference guide for using Xpoz effectively. Load this skill whenever working with Xpoz MCP tools, SDKs, or CLI — it ensures correct query syntax, optimal field selection, proper pagination, and best practices for every Xpoz interaction. Covers authentication, query syntax (boolean operators, date filtering), response modes (fast/paging/CSV), field selection, tracking setup, and all platform tool references (Twitter, Instagram, Reddit, TikTok). Use for ANY Xpoz-related work, not just explicit best-practices questions.

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Find and rank influencers by niche, engagement, and authenticity using Xpoz. Searches Twitter, Instagram, and Reddit for active voices in any topic. Use when asked to "find influencers", "discover thought leaders", "who's talking about X", "influencer research", or "find KOLs".

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Analyze brand or topic sentiment across Twitter, Reddit, and Instagram using Xpoz. Classifies posts as positive/neutral/negative, extracts recurring themes, and generates a sentiment report. Use when asked for "sentiment analysis", "what are people saying about X", "brand sentiment", or "social media opinion on X".

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Score an Instagram creator's (or a list of creators') audience authenticity and engagement quality using Xpoz. Measures real engagement rate against views rather than follower count, the bot/spam share of their comments, and an overall 0-100 authenticity score for influencer vetting and partner selection. Use when asked to "vet this influencer", "are their followers real", "check engagement quality for @username", "rate these Instagram accounts", "compare creators before a sponsorship", or when the user pastes a list of Instagram handles to evaluate.

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Revisa o produce textos visibles para la persona usuaria (texto de UI, encabezados, botones, mensajes de error, marketing) con la voz y el tono del proyecto. Úsalo cuando la persona pida escribir/mejorar textos, corregir la redacción, revisar el tono o redactar microcopy (p. ej. "escribe el texto del estado vacío", "haz este mensaje de error más amable", "revisa el titular de la landing").

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