SEO, ads, social media, landing pages, and copywriting (3.3K skills)
Plan automated email sequences for new subscribers, abandoned carts, post-purchase follow-ups, or B2B outreach. Get flow maps with triggers, timing, branches, exit rules, sending limits, and a path for stopping messages when engagement declines.
Draft personalized outreach to creators, journalists, and potential partners. Prepare message variations, follow-up plans, negotiation scripts for budget or scope disagreements, and a status tracker that records progress, next actions, and declined offers.
Maintain subscriber consent records using pseudonymous IDs, identifiers that avoid storing raw contact details. Record opt-in evidence, apply suppression for unsubscribes or complaints, and check current suppression status by replaying the recorded event history.
Maintain an authoritative launch record covering dates, embargoes, release stages, submissions, asset versions, and outcomes. Preserve the source and history of each accepted update, and generate launch dossiers and calendar views from those records.
Define the values used by automated ad bidding so purchases reflect margins and leads reflect expected profit. Produce a value-model specification and pre-launch checks covering fixed or transaction-specific values, derived estimates, and reconciliation with business results.
Choose an advertising bid strategy using campaign goals, past costs, revenue returns, and conversion volume. Get a justified starting target, campaign groups that share bidding goals, and a learning-phase plan with change restrictions and exit estimates.
Reconcile paid advertising conversions with GA4 or ecommerce order records. Identify duplicate and unmatched claims, align attribution windows and currencies, compare how models assign credit, and assess additional orders when test and control data are available.
Calculate returns from influencer campaign spending and results, including ROI, revenue per advertising dollar, media value estimates, and customer lifetime value scenarios. Get formulas, clearly labeled assumptions, and a summary for stakeholders.
Plan advertising and landing page experiments with a clear hypothesis, controlled variants, sample sizes, and duration. Interpret exported results by separating statistical evidence from meaningful business impact, applying an action rule only when its owner approved it in advance.
Review an email program before release using 20 SEND criteria. Checks authentication, consent, unsubscribe handling, claims, engagement, and outcome evidence, then reports a release verdict, required fixes, or specific gaps that prevent scoring.
Design email experiments for subject lines, calls to action, send times, or sending versus not sending. Plan sample sizes and duration, then assess results for effect size, uncertainty, and practical value using your own exported data.
Analyze ad frequency, click rates, and conversion trends against a stable early baseline to distinguish creative fatigue from audience saturation. Receive one recommendation per ad set: rotate creative, widen the audience, or hold, with supporting thresholds.
Prepare advertising exclusion lists from placement reports, covering sites, apps, networks, and sensitive topics. Document the reasons for each decision and package evidence for a separate review of whether ad placements meet brand requirements.
Generate email subject lines with matching preview text, then rank candidates before testing. Check character counts, likely desktop and mobile truncation, spam-like wording, and emoji use, with inbox previews and reasons for keeping or cutting each option.
Compare an active advertising campaign's spending with its planned budget curve. Identify whether delivery is on track, ahead, behind, or stalled, check the platform's learning status, and flag when budget reallocation should be considered.
Plan a multi-step email sequence for new business prospects, including timing, stop rules, and actions for different replies. Get a gradual sending schedule for new mailboxes and guidance on jurisdiction-specific consent and email requirements.
Audit and fix website details that help search engines find and understand pages. Review metadata, crawling controls, sitemaps, and structured data, which describes page content in a machine-readable format, then repeat checks after changes.
Use Apollo.io to find email sequences and sending accounts, create or locate CRM contacts, and enroll contacts in outreach campaigns. The skill also supports checking engagement counts and updating sequence status, with a workflow for reviewing results before sending.
Route broad SEO requests to the relevant platform module, such as LinkedIn, GitHub, or a CV. For work spanning several profiles or assets, it helps establish shared facts first and keeps the task focused on the needed context.
Develop YouTube titles and thumbnail text as one pairing. Check candidate titles for length, truncation, repetition, and vagueness, then get ranked options and a thumbnail brief for the selected title, including framing and contrast guidance.
Build a realistic weekly or monthly YouTube upload plan around available hours and work already in progress. Get a schedule with formats, working titles, promises, existing materials, estimated time, and what to drop if plans change.
Analyze a YouTube Studio audience-retention export to locate the largest viewer drop and suggest one focused change. The report distinguishes early hook losses, sharp drops, and a gradual middle decline, and can connect drops to transcript text.
Write YouTube descriptions, tags, and other search-facing text around the queries viewers actually use. The skill checks three target searches against the title and opening description lines, and keeps tags focused on spelling and topic disambiguation.
Create YouTube chapter timestamps from an SRT transcript and check the list against YouTube’s display rules: it must start at 00:00, contain at least three chapters, and give each chapter at least ten seconds. The generated topic titles are drafts to rewrite.