Marketing & Social skills

Monitor web sources for Series A-C funding announcements. Aggregates signals from TechCrunch, Crunchbase (via web search), Twitter, Hacker News, and LinkedIn. Filters by stage, amount, and industry. Returns qualified recently-funded companies ready for outreach.

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Search and scrape Twitter/X posts using Apify. Use when you need to find tweets, track brand mentions, monitor competitors on Twitter, or analyze Twitter discussions. Uses Twitter native search syntax (since:/until:) for reliable date filtering.

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Track what key opinion leaders (KOLs) in your space are posting on LinkedIn and Twitter/X. Surfaces trending narratives, high-engagement topics, and early signals of emerging conversations before they peak. Chains linkedin-profile-post-scraper and twitter-mention-tracker. Use when a marketing team wants to ride trends rather than create them from scratch, or when a founder wants to know which topics are resonating with their audience.

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Subscribe to and scan industry newsletters for buying signals, competitor mentions, ICP pain-point language, and market shifts. Parses incoming newsletter emails via AgentMail, matches against keyword campaigns, and delivers a weekly digest of actionable signals. Use when a marketing team wants to turn newsletter subscriptions into an ongoing intelligence feed without manual reading.

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Scan an AgentMail inbox for newsletter signals using configurable keyword campaigns. Extracts matched keywords, context snippets, and company mentions from incoming emails. Use for monitoring accounting industry newsletters for buying signals like acquisitions, migrations, and staffing news.

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Find speakers, hosts, and guest profiles at conferences and events on Luma. Two modes - free direct scrape for hosts, or Apify-powered search for full guest profiles with LinkedIn/Twitter/bio.

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Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from buyer-persona-generator output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.

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Enrich any person or company from any identifier — email, name, LinkedIn URL, domain, company name, Twitter/X handle. Use when asked to enrich, look up, or research a lead, contact, person, or company.

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Draft voice-tuned X (Twitter) post variants from a free-form brief. Reads a personal voice guide (generated via generate-voice-guide), produces 2–5 variants with distinct framings (simple-howto, problem-first, hype, mechanism-breakdown, etc.), and self-checks against the voice guide's banned phrases before returning.

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Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.

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Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Block verdict with cited findings and rewrites.

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Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift.

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Generate a personal voice guide for X (Twitter) and/or LinkedIn by scanning a user's past posts and iteratively refining with sample-and-feedback loops. Produces a structured markdown voice guide that sibling skills (create-x-content, create-linkedin-content) consume to draft in-voice posts. Different from brand-voice-extractor, which analyses company blogs/landing pages — this skill is for personal social voice.

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Monitor Twitter/X, Reddit, LinkedIn, and Hacker News for trending narratives, viral posts, and hot-button topics in your space. Maps trends to ad hook opportunities with timing urgency scores. Tells you what to run ads about right now while the topic is hot.

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Front door and loop owner of a Meta (Facebook/Instagram) ad harness. Reads the brand's ads/ docs, works out which campaign the user means and which stage it is at, hands off to the stage skill that runs it (intake, strategy, creative, launch, checks, fixes, answers), and writes every stage change back to the docs. Use it when someone wants to run ads on Meta, comes back to ads they started earlier, a stage skill hands back, or a scheduled check fires.

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Research supported advertising promises from a specific buyer's context, current product facts, customer language and observed ads. Turn them into static, video or copy ideas; match video ideas to actual recipes and save a product-scoped angle bank for write-video-ad-script. Product-led discovery can use verified facts without reviews. Reference persistence and reach are observations, not proof of performance.

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Turn a brand's facts, a campaign brief and the product into a one-minute Meta ad strategy with its reasoning — goal, audience, objective and placements, budget split, how many ads and how different they must be (generate 3x so the user can choose), the test frame, the success metric, and safety rules for the user to accept. Decides what launch-meta-ad-campaign then executes, and re-reads the strategy after a deep check to show which assumption changed. Use it after intake and before any creative is generated or any campaign is built.

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Given the path to a finished content-goose ad-run folder, extract everything that defines that ad — recipe shot list, VO script, characters, voices, world, atom-skills, master mp4 — and emit a `source-sample.json` in the exact shape the `upload-ad-sample` skill writes to the Goose Ads library. Also links every character and voice to the central character library at `<repo-root>/assets/character-library/` (repo-root derived from the run-dir, not a hardcoded path), and if a character isn't in the library yet, adds it first then links. Use when the user wants to remix one of their existing ads — this skill produces the source JSON that the script-rewriting step and `remix-ad` consume.

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Recreate a static graphic ad (Pinterest pin, IG/FB feed image, poster) from a reference image, swapping in a new brand's product and new copy while keeping the reference's layout, composition, and visual energy. ALWAYS generated with GPT Image 2 in edit-the-reference mode (fal-ai/gpt-image-1/edit-image, a billed FAL generation); the HTML/goose-graphics overlay is only an optional text-finishing step, never the generator. The static-graphics counterpart to the video remix-ad skill; this is what the app calls when a user picks a reference ad and wants it for their own product.

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Discover newsletters in a target niche relevant to your ICP, evaluate audience fit, estimate reach and CPM, and output a ranked shortlist of sponsorship opportunities. Uses web search to find newsletters, then scores each against ICP alignment criteria. Use when a marketing team wants to reach an existing engaged audience for less than the cost of building their own, or when testing a new channel before committing.

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For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.

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Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.

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The intake stage of a Meta ad harness. Researches the brand first, states what it assumes, and asks only what it cannot infer and what would change money, claims or legal exposure if guessed wrong — at most four questions a turn, in plain business language. Writes the brand's stable facts (ads/brand.md), the campaign brief, and a log of what was asked vs assumed. Use it when someone wants to run Meta ads and the brand's ad facts are not yet recorded.

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Final QC gate for a rendered 9:16 video ad, run before it is published. One script checks what a machine can decide — exact 1080x1920 size, a hook that moves and speaks in the first second, no frozen stretches, no dead air, no black frames, the brand's real logo on the end card (never a favicon, never a redrawn or wrong logo), end-card colours near the brand palette — and builds one contact sheet (frames with the TikTok/Reels UI safe zones shaded, beside the logo, product images and a font specimen) for the checks that need eyes — font, product likeness, product consistency across scenes, safe zones. A declared silent-text profile covers silent, text-led formats such as kinetic text (no audio track needed, short blank beats between text beats allowed within fixed bounds). Exit 0 PASS / 2 FAIL / 3 ERROR. Use on every finished video master before pinning it.

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