Marketing & Social skills

This skill should be used when the user asks to "analyze tweets", "grow on Twitter", "build Twitter threads", "optimize X posting schedule", "track follower growth", "improve tweet engagement", or "create a Twitter content strategy".

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Systematic copy editing through focused passes (the Seven Sweeps Framework) covering clarity, voice, proof, specificity, and friction removal. Use when editing marketing copy, reviewing drafts, polishing content, or proofreading.

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Information architecture, URL hierarchy, internal linking strategy, navigation design, and silo structure for websites. Covers architectural audits, new site planning, crawl equity optimization, and topic cluster mapping.

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Build email template systems with React Email or MJML: responsive layouts, dark mode, multi-provider sending, and spam score optimization. Use when setting up transactional email, building email design systems, or debugging deliverability.

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Growth marketing covering experimentation, funnel optimization, acquisition channels, retention, and viral growth. Use when designing A/B experiments, optimizing AARRR funnel stages, or prioritizing channels by CAC and LTV.

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SEO covering technical SEO, content optimization, link building, keyword research, and search analytics. Use when auditing technical SEO, researching keywords, optimizing on-page elements, or analyzing organic search performance.

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Generate high-converting landing pages with page structure, copy frameworks (PAS, AIDA, BAB), CTA strategy, SEO meta, and Core Web Vitals optimization. Use when creating landing pages, campaign pages, lead capture pages, or conversion pages.

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Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Use for persuasion, behavioral science, why people buy, consumer behavior, or neuromarketing.

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Plan content strategy: content pillars, audience research, topic clustering, funnel mapping, and content audits. Use when deciding what content to create, building a content calendar, planning topic clusters, or finding content gaps.

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Design and write email automation sequences (welcome/onboarding, nurture, re-engagement, trial expiration, sales) for SaaS and B2B, with subject lines, copy, CTAs, and timing. Use when building drip campaigns or designing lifecycle email.

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Plan, write and measure ads inside AI assistants and AI search (ChatGPT Ads, Google AI Overviews and AI Mode, Microsoft Copilot). Use when testing ChatGPT ads, answer-adjacent copy, or incrementality for AI placements.

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Full content production pipeline from blank page to publish-ready piece: research, briefs, drafting, SEO, readability, and editorial gates. Use when writing blog posts, articles, guides, or long-form content end-to-end at scale.

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Central marketing operations hub for MarTech stack, automation, attribution, campaign orchestration, and skill routing. Use when routing marketing questions, orchestrating multi-skill campaigns, or managing the MarTech stack and automation.

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Plan and execute product launches and feature announcements: phased plans (alpha, beta, GA), channel strategy, Product Hunt playbooks, and post-launch momentum. Use when launching a new product or feature, or planning a Product Hunt launch.

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Strategic social media management for B2B SaaS: platform selection, content pillars, editorial calendars, community engagement, and crisis response. Use when building social strategy, planning content calendars, or conducting social audits.

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Create SEO-optimized marketing content with consistent brand voice, using a brand voice analyzer, SEO optimizer, and content frameworks. Use when writing blog posts, creating social content, or analyzing brand voice.

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Write and optimize B2B cold email outreach sequences that get replies, covering personalization, follow-up cadence, deliverability, and compliance. Use when writing cold outreach, prospecting/SDR emails, or building outbound sequences.

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Brand strategy covering positioning, identity, brand architecture, messaging frameworks, and governance. Use when developing brand positioning, creating messaging frameworks, auditing brand health, or building brand architecture.

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Build and enforce brand identity systems: visual identity, voice and tone, typography, color, and cross-channel consistency. Use when creating style guides, defining brand voice, auditing brand consistency, or setting visual standards.

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Optimize content to rank in AI search engines (AI Overviews, Perplexity, ChatGPT) via generative engine optimization (GEO), citability audits, and schema markup. Use when optimizing for AI search, generative search, or LLM visibility.

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Check AI-generated marketing content and reviews for required disclosures under the EU AI Act, FTC rules and platform AI-label policies. Use when labelling AI ads, deepfakes, chatbots, influencer posts or testimonials.

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Answer Engine Optimization (AEO): optimize content to be cited by LLMs (ChatGPT, Claude, Perplexity, Gemini) in their answers. Use when designing content for LLM citation, auditing citability, or structuring Q&A schema.

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Transform AI-generated content into human-sounding writing via AI pattern detection, rhythm restoration, and authenticity scoring. Use when content sounds robotic, uses AI cliches, or the user wants to humanize or fix AI writing.

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Design ad creative across Google, Meta, LinkedIn, Twitter/X, and TikTok with platform format specs, headline formulas, and A/B testing. Use when writing ad copy, generating headline variations, creating ad sets, or validating creative.

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