Marketing & Social skills

Turn the project you just shipped into a short, polished, shareable launch video (an "ad") using HyperFrames. Use when someone says "/coco-ads", "make a launch video", "brag about this", "turn this into a promo", "make an ad for this", or wants to share what they built. Reads the project code directly — no live URL or screenshots needed. Renders locally.

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Plan, build, and optimize Meta advertising campaigns on Facebook and Instagram — campaign structure, audience targeting (core, custom, lookalike), creative formats, pixel setup, retargeting strategy, budget scaling, and ROAS optimization. Use when the user says "Meta ads", "Facebook ads", "Instagram ads", "Facebook advertising", "Meta advertising", "Meta campaigns", "Facebook campaign", "Instagram campaign", "Meta ad strategy", "ROAS", "Meta pixel", "Facebook pixel", "lookalike audiences", "Meta retargeting", "scaling Meta ads", "Facebook ad account", "Meta ads manager", "Facebook ads not working", or wants to run or improve paid social advertising on Facebook or Instagram.

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Build a WhatsApp marketing strategy — WhatsApp Business setup, broadcast campaigns, automated flows, customer service, drip sequences, and conversational marketing. Use when the user says "WhatsApp marketing", "WhatsApp Business", "WhatsApp campaigns", "WhatsApp broadcasts", "WhatsApp automation", "WhatsApp drip", "market on WhatsApp", "WhatsApp for business", "WhatsApp chatbot", "WhatsApp customer service", "WhatsApp API", "messaging marketing India", or wants to use WhatsApp as a marketing and customer communication channel. Especially relevant for brands in India, the Middle East, Southeast Asia, Brazil, and Africa.

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Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.

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Build an influencer marketing strategy — finding influencers, briefing, contracts, deliverables, performance tracking, micro vs macro strategy, outreach, and FTC compliance. Use when the user says "influencer marketing", "influencer strategy", "work with influencers", "influencer outreach", "influencer brief", "find influencers", "micro influencer", "macro influencer", "nano influencer", "creator marketing", "brand ambassador", "influencer campaign", "influencer collaboration", "seed influencers", "gifting influencers", "paid influencer", "influencer ROI", or wants to use influencers or creators to grow the brand.

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Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions, conversion tracking, and ROAS optimization. Use when the user says "Google Ads", "Google advertising", "Google campaign", "search ads", "Google Shopping", "Performance Max", "PMax", "Google Display", "YouTube ads", "keyword targeting", "Google Ads strategy", "Google Ads optimization", "Google Ads account", "Google Ads not working", "search campaign", "Quality Score", "bidding strategy", "Google conversion tracking", or wants to run or improve paid advertising on Google.

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Build and run a full email marketing channel — list building, deliverability, segmentation, newsletter strategy, campaign types, A/B testing, and email design. Use when the user says "email marketing", "email strategy", "email list", "newsletter", "email campaigns", "email list building", "email deliverability", "email open rates", "email segmentation", "email design", "email calendar", "grow my email list", "email marketing plan", "broadcast emails", "email engagement", or wants to use email as a primary owned marketing channel beyond just automated flows.

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Build and execute marketing strategy for Direct-to-Consumer (DTC) brands — customer acquisition, retention, email flows, social proof, subscription models, and repeat purchase mechanics. Use when the user says "DTC marketing", "direct to consumer", "D2C strategy", "selling directly to customers", "cut out the middleman", "DTC brand", "e-commerce brand marketing", "how do we get direct customers", "DTC growth", "consumer brand marketing", "we sell direct", or is building a brand that sells its products directly without retail or distribution middlemen.

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Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.

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Build brand partnership strategy — co-branding campaigns, brand collaborations, licensing deals, partner brand alignment, and joint marketing. Use when the user says "brand partnership", "brand collab", "co-branding", "brand collaboration", "partnership marketing", "brand alliance", "co-branded product", "licensing deal", "partner with another brand", "brand collaboration strategy", "how do we partner with brands", "co-marketing partnership", "joint campaign", or wants to build credibility, reach, or revenue through alignment with another brand.

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Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility. Use when the user says "B2B marketing", "B2B brand", "business to business marketing", "selling to companies", "enterprise marketing", "we sell to businesses", "B2B brand strategy", "thought leadership strategy", "B2B content marketing", "account-based marketing brand", "B2B positioning", "how do we build trust with buyers", or is marketing a product or service sold to other businesses rather than consumers.

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Produces a copy-ready clause about a company adding people to one specific department in the last 6 months, plus the department-level headcount counts that drive the segment gate. Triggers on "they're hiring", "hiring surge", "growing their sales team", "scaling the team", "headcount growth", "who added SDRs", "companies that just built a marketing team". Outputs hiring_surge_line, a lowercase second-person clause that completes "Noticed <line>."

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Produces a line about what a company is currently advertising on Facebook and Instagram, from the Meta Ad Library. Triggers on "are they running ads", "what are they advertising", "meta ad library", "facebook ads", "pull their ad copy", "who is spending on paid social". Outputs ad_library_line, a lowercase clause that completes "Noticed <line>."

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Creates cold email copy through a stepwise confirmation process. Use when writing email campaigns, given a campaign strategy document, website, or client context. Confirms direction at each step before outputting final copy.

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Manage paid ads on AdManage.ai from declarative config - default schedules launches across Meta/TikTok/Snapchat/Pinterest/LinkedIn (always PAUSED); create provisions Meta campaigns and ad sets.

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Generate a user-facing changelog from recent commits/PRs across watched repos - write it in-repo (Keep a Changelog format) or open a cross-repo changelog PR on a docs/marketing repo.

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Search and curate X/Twitter behind one selector - keyword, topic roundup, a single or tracked-account digest, an X list, or the AI-agent buzz preset - clustered into signal-scored sub-narratives.

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Use this skill when the user asks to "analyze my content", "learn my writing style", "research competitors", "find content angles", "improve my blog", "write like me", "embody my brand voice", or mentions content strategy, voice analysis, competitive research, or iterative content improvement.

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Weekdays, browser only when a source refuses to be fetched. Works the single card the standup marked next: reads the shared publishing standard and the card's specification, pulls the live result set for the primary keyword, reads the pages currently ranking, writes the body, the metadata, the internal links and the outbound authority links, generates and compresses a hero, and leaves a complete draft folder with one ready line. It never opens a publishing surface, never touches a live property, and never touches a credential.

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Weekdays. Produces one creative set per run against evidence rather than taste, reading the standing doctrine for the angles currently earning and the metrics ledger for what has decayed. It writes the images and the exact strings into a dated local set folder with the destination screen named, files one card, and uploads nothing to any account. It never opens an account screen, sends only where you released the channel, spends only where you released it, and never touches a credential.

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Weekdays, file work only, no browser at all. Reads every run record, folds the metrics, change, and creative ledgers, turns yesterday's ticks into facts a machine can count, folds the card inbox, rewrites the board, and writes the short morning brief the member opens first. It holds every outbound action unless you released the channel, and it never touches a credential.

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Weekdays, browser only when the property has no publishing route but a screen. Takes the oldest ready draft, resolves its property, and publishes it by that property's own route: a post file plus a registry entry plus a sitemap update plus a build plus a push, or a publishing surface driven through the flow file it owns. It verifies the live URL by loading it, records the published line, and leaves the draft ready on any failure so tomorrow retries it. It publishes one article to one named property and does nothing else outward, ever.

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Monthly, browser conditional. On its first run it discovers the member's properties from the sites they name, writes the three strategy files, creates every ledger and folder the kit reads, files the opening cards, and registers the eight scheduled jobs. Every month after that it re-reads the evidence rather than its own previous conclusions, rebuilds the topic map and the internal link map, corrects any property fact it can prove wrong, and records every change with the path of the evidence that forced it. It holds publishing and spending unless you released the channel, and it never touches a credential.

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Runs once by hand on the first day and once a month after that. On the first run it researches the business from its own public surfaces before asking anything, reads the account structure once, writes the plan folder, seeds the board, creates the creative doctrine, builds the dashboard, and registers the recurring jobs. It asks about exactly two things, the monthly ceiling and the daily cap, because those are the two numbers that decide how much money can leave. On every monthly run it re reads the evidence, corrects what the ledgers prove wrong, and reconciles drift.

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