Marketing & Social skills

This skill generates, creates, or builds brand voice guidelines from source materials. It should be used when the user asks to "generate brand guidelines", "create a style guide", "extract brand voice", "create guidelines from calls", "consolidate brand materials", "analyze my sales calls for brand voice", "build a brand playbook from documents", "synthesize a voice and tone guide", or uploads brand documents, transcripts, or meeting recordings for brand analysis. Also triggers when the user has a discovery report and wants to convert it into actionable guidelines.

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Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

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Use when implementing oAuth and social media authentication.

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Use when the user wants to automate capture of marketing screenshots for a SwiftUI iOS app across multiple locales, devices, or appearances. Covers full-screen shots, isolated element renders (carousel cards, widgets), and reproducible output naming. Triggers on marketing screenshots, locale screenshots, widget renders, App Store assets, fastlane-alternative, simctl screenshots.

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X/Twitter Content Specialist. Writes X-native posts — hooks, threads, and standalone tweets optimised for the platform. Strictly enforces the 280 character limit with a count on every post. Supports standalone tweets and X threads (1/ format). Reads brand-style.md and content-calendar.md. Optional X trend research via Tasty Content MCP. Output to outputs/x/.

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Social Media Manager role skill. Orchestrates the full SMB social media workflow across three layers — Foundation (brand setup + calendar), Content Creation (captions, platform-specialist posts, visuals), and Distribution (scheduling via Blotato + performance review). Coordinates all 9 component skills as a sequential, human-reviewed pipeline. Run this skill instead of invoking component skills individually.

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Social Media Publisher. Takes approved content from outputs/ and schedules it across platforms via Blotato MCP. Generates infographic-style visuals (stat cards, framework diagrams, process graphics, quote graphics) for posts flagged by platform-specialist skills. Requires Blotato MCP to be configured. Run after /linkedin-writer, /threads-writer, /x-writer, or /caption-writer.

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Writes on-brand social media captions for SMBs. Takes post concepts or a content calendar and produces ready-to-post captions with hooks, body copy, CTAs, and hashtags. Reads brand-style.md for voice and tone. Supports Instagram, LinkedIn, Facebook, TikTok, and X. Batch and single-post modes. Optional trend and competitor research via Firecrawl and SerpApi.

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Research and write professional newsletters.

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Optimize content for AI search engines — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews. Use when the user asks about AI SEO, AISO, getting cited by AI, appearing in AI answers, answer engine optimization, AEO, GEO, LLMO, AI Overviews, zero-click search, or how to appear in ChatGPT/Perplexity results. For traditional SEO, see diagnose-seo.

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Structured diagnostic for technical SEO problems. Use when the user asks about crawl issues, indexation problems, why pages aren't being indexed, robots.txt questions, canonical errors, sitemap issues, rendering problems, or general technical SEO troubleshooting. For Core Web Vitals and page speed, see audit-speed.

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Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".

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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

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SEO keyword clustering with topic organization, content hub architecture, internal linking strategies. Use for content strategy, keyword research, pillar page structures, or encountering cluster organization, hub architecture, internal linking errors.

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SEO optimization with keyword analysis, readability assessment, technical validation, content quality. Use for search rankings, blog posts, content audits, or encountering keyword density, readability scores, meta tags, schema markup errors.

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| Nuxt 4 core framework fundamentals: project setup, configuration, routing, SEO, error handling, and directory structure. Use when: creating new Nuxt 4 projects, configuring nuxt.config.ts, setting up routing and middleware, implementing SEO with useHead/useSeoMeta, handling errors with error.vue and NuxtErrorBoundary, or understanding Nuxt 4 directory structure.

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Nuxt 5 core framework with project setup, routing, SEO, error handling, and Vite 8/Nitro v3 configuration. Use when creating Nuxt 5 apps, setting up routing, or migrating config.

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Nuxt SEO v5 modules (robots, sitemap, og-image, schema-org, link-checker, seo-utils, site-config). Use when implementing SEO, robots.txt, sitemaps, Schema.org, or meta tags in Nuxt apps.

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Conduct comprehensive keyword research to identify high-value search terms, map search intent, and uncover content gaps for SEO and content marketing. Use when the user requests keyword research or provides relevant inputs for this workflow.

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Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation. Use when the user requests copywriting or provides relevant inputs for this workflow.

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Develop and execute a content strategy that maps content to audience needs, funnel stages, and business goals through editorial planning and performance analysis. Use when the user requests content strategy or provides relevant inputs for this workflow.

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Create, adapt, and schedule social media content across platforms with platform-specific formatting, engagement hooks, and strategic posting cadence. Use when the user requests social media posting or provides relevant inputs for this workflow.

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Optimize a webpage for search engines by analyzing on-page elements, improving technical performance, and implementing structured data for maximum visibility. Use when the user requests seo optimization or provides relevant inputs for this workflow.

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Think and work like an expert Animal Scientist. Use when a task calls for Animal Scientist judgment. Reasons from NRC nutrient requirements, ad libitum intake, energy/protein partitioning, and genotype x environment x management through ration software (CNCPS, NDS, NRC), pen-blocked trials with mixed models (lme4, PROC MIXED), and BCS, NIR, and rumen/BHBA diagnostics while treating intake collapse, milk fat depression, acidosis, heat stress, wrong experimental unit, and violated withdrawal times as first-class failure modes.

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