Marketing & Social skills

Ad Creative workflow skill. Use this skill when the user needs Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

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Ad Creative workflow skill. Use this skill when the user needs Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

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Choose a layout paradigm (feed, board, table, canvas, master-detail, dashboard) and reuse it across screens. Includes a landing page narrative framework. Use when structuring a screen, page template or landing page.

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A marketing site and its product may differ in density and scale but share one token layer. Use when the two drift apart, share components or need a single token owner.

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Semantic HTML5, SEO basics, alt text, progressive enhancement and SPA concerns. Use when building web UI, reviewing markup or optimising for search.

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行銷策略全流程：受眾分析、GTM 規劃、A/B 測試設計、KPI 設定、競品定位。適合在規劃行銷活動、制定上市策略、或設計成長實驗時使用。

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文案撰寫全套工作流：分析受眾語調、套用說服公式（AIDA/PAS/FAB）、產出部落格/Email/Landing Page/社群文案，並提供 SEO 優化建議。適合在撰寫行銷文案、內容行銷、或需要匹配特定品牌語調時使用。

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Generates WAFFLES Declarations for social media posts — preemptive lists of what a post does NOT say. Use when users mention WAFFLES, ask for clarifications on their post, want to prevent misinterpretation, or request disclaimers for controversial/nuanced takes.

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Plan, draft, audit, and publish posts and threads for X (Twitter). Use when the user wants to write a single tweet or an auto-numbered thread, build a long-form tweetstorm, remove AI tells from a draft, reverse-engineer the hook from a viral tweet, draft a reply or quote tweet, or plan a week of X content. Tweets and threads publish via the Publora API, which auto-splits long content into a numbered thread. User provides notes or a tweet URL, the skill drafts, the user approves, then it publishes.

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Generate a weekly X (Twitter) content plan from a theme, audience, and content pillars. Produces per-day recommendations (single tweet vs thread, X hook formula, angle, posting time, primary goal), a single-to-thread mix, daily reply and quote-tweet targets, and a goal-mix balance check across replies, reposts, likes, and bookmarks. Use when the user wants to plan a week of X content instead of ad-hoc posting. Not for drafting one tweet (use x-post-writer) or one thread (use x-thread-builder).

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Draft a reply or a value-add quote tweet for a specific X (Twitter) tweet from its URL. Use to reply in a thread, answer a creator, or quote-tweet with added value. Parses the tweet URL, reads pasted context, decides reply vs quote tweet, and drafts 1-3 variants in your voice. X has no LinkedIn-style 2-level thread flattening, so a reply is just a tweet. Publora has no reply endpoint, so the draft is returned as a copy-paste block to post yourself. Not for top-level posts (use x-post-writer).

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Automate Qwoted (HARO-style PR platform) end-to-end and earn high-DR backlinks at scale: log in, set up the user's "expert" Source persona (bio + employer + contacts), search the Algolia-backed opportunity index, RESEARCH and BUILD a sourced statistics page on the user's topic (the linkable asset journalists love to cite), draft pitches as the user that link to that page, and submit them to journalists. Use this skill whenever the user asks for "PR opportunities", "Qwoted opportunities", "press mentions", "journalist requests", "HARO replies", "media pitches", "podcast guesting", "expert quotes", "stats page for SEO", "research page for journalists", or "backlinks from journalists".

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Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".

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Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

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Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".

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Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".

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Profound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.

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SEO drift monitoring: capture baselines of SEO-critical elements, detect changes, and track regressions over time. Git for SEO — baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".

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E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".

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Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.

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Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.

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Multi-page Lighthouse audit via the MIT-licensed Unlighthouse CLI. Free-tier alternative to running PageSpeed against every URL on a site — no API quota burn, runs locally.

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Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".

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Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".

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