Marketing & Social skills

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."

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Generates a fully structured SEO content brief for a target keyword and optionally pushes it to a Notion database. Use this skill whenever the user says 'create a content brief', 'brief this keyword', 'run a content brief for', 'generate a brief', 'write a brief for [keyword]', 'content brief on [topic]', or any variation where someone needs a keyword researched and turned into a structured writing assignment with H1, H2 outline, FAQ, internal links, word count target, and writer notes. Also triggers when the user provides a keyword and asks for an SEO brief, editorial brief, or writing spec. Outputs a mandatory structured format that the text parser maps directly to Notion properties. Supports single-keyword and batch (CSV) modes.

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When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails.

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When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For post-signup activation, see onboarding.

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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

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Prospects companies across developer-focused tech verticals for developer marketing agency outreach. Use this skill whenever a user provides a vertical (e.g. AI Agentic, IAC, DevTools, Observability, DevOps, FinOps, AI/SDLC, AI Orchestration, or any other tech vertical) and wants a list of prospect companies to target. Also trigger when the user says "prospect for", "find companies in", "give me leads for", "build a prospect list", or provides a vertical name alongside funding stage and headcount filters. Always use this skill — never attempt prospecting without following this structured workflow. The skill finds exact-fit companies only (never adjacent), maps a real outreach signal and email pain point for each, sources every data point with a URL, and outputs a unified nine-column table: Company, URL, LinkedIn, Headcount, Signal, Signal Sources, Geography, Pain Point, Pain Point Sources.

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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.

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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

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Use when 王建硕 wants to publish his VoiceDrop books (voicedrop.cn/books) to X/Twitter as threads — 列出他写的书、挑没发过的、整本拆成推文串发出。Triggers — "把书发到 X", "发书的 thread", "publish my book to X", "书架的书发推", "/wjs-publishing-books-to-x".

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Use when the user wants to set up automated daily promotion / marketing for their Claude Code skills — researching how top skills are promoted on marketplaces (ClawHub / openclaw / SkillsMP / agentskills.io), generating a per-skill marketing plan, auto-posting to X (Twitter) via xurl, and drafting community discussion posts (Reddit / HN / Discord). Triggers — "推广 skills", "营销 skills", "自动发推广", "每天自动推广", "skill marketing", "promote my skills", "/wjs-promoting-skills".

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Use when the user complains about spam on his X/Twitter posts — 同城面付 / 寻固炮 / 线下上门 / 免费破处 这类引流号在他推文下刷的 emoji 垃圾回复 — and wants them removed. Covers the last 7 days (X recent-search window). Triggers — "把这些spam删掉", "清理X垃圾回复", "推文下面好多引流号", "clean spam replies", "/wjs-cleaning-spam".

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Run a release end to end, autonomous by default: version bump everywhere, changelog, docs, landing page, tag, push, GitHub release, PyPI/npm. Use to ship, cut, or tag a release. Don't use for routine commits, pull requests, or marketplace publishing.

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Scan a site for agent readiness via isitagentready.com — for 'make this site agent-ready' or 'scan this site', incl. localhost. Plans the 0-5 gaps and files issues via /plan-to-issues. Not for SEO/llms.txt fixes or app-store ASO.

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Audit and optimize websites for technical SEO, content SEO, and AI bot accessibility. Fixes meta tags, sitemaps, robots.txt, structured data, llms.txt, and GPTBot/ClaudeBot directives. Don't use for App Store ASO, paid search, or blog writing.

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Optimize App Store and Google Play listings via a 7-phase, plan-approval-gated ASO workflow (keyword strategy, metadata, localization). Don't use for web SEO, paid UA campaigns, or pre-submission compliance audits.

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Generate or update docs to match the code, citing each claim to path:line and asking on ambiguity; runbook docs also get a check-only validation script. Don't use for API-reference autogen (JSDoc/Sphinx), landing pages, or CLAUDE.md/AGENTS.md.

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Applies the pragmatic, financially-grounded reasoning of Marian Ilitch (co-founder of Little Caesars Pizza). Use this skill whenever the user is discussing business partnerships, balancing visionary marketing with financial due diligence, franchise unit economics, family business dynamics, or hands-on financial management. Trigger this when users face trade-offs between rapid growth and profitability, need to enforce unit-level accountability, or are paralyzed by the fear of making mistakes. Apply her principles to ground lofty ideas in tactile, common-sense financial reality.

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Replace vague marketing with credible specifics.

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Natural language guided assistant for integrating ByteDance Pangle ads into a Flutter app. Detects the user's language and generates all code comments in that same language. Covers all ad types supported by pangle_flutter.

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Suede AI programmatic SEO for data-backed page systems at scale: location, persona, integration, comparison, template, glossary, and directory pages. Chooses the playbook, defines the data model and template, and enforces index-worthiness gates against thin, doorway, and scaled-content-abuse patterns, plus internal linking, sitemaps, phased rollout, and the KPIs that decide whether to expand. Use when planning, building, or rescuing many templated pages. NOT FOR: auditing an existing site (use suede-seo-audit); AI answer-engine visibility and measurement (use suede-ai-seo); planning editorial content (use suede-content-strategy); publishing bulk pages without approval.

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Suede AI skill that prepares a song for sync pitching: scene and emotional angles, a supervisor-facing one-sheet, an exists/missing/unknown asset checklist covering master, instrumental, clean, and stems, screened lyric flags, mood tags, AI-involvement disclosure, and the open clearance questions kept in their own labeled pile. Use when a track is headed for film, TV, ads, games, trailers, or creator campaigns; when a music supervisor, sync agent, or brand asks what a song is and whether it can be used; or when someone asks for a one-sheet, pitch email, or sync package for a release. Prepares review-ready materials only: never claims clearance, promises placement, or sends outreach. NOT FOR: investigating the rights gaps behind an open clearance question or building the rights transfer package (use suede-rights-passport); linting the release folder itself (use suede-release-linter); a full rollout campaign (use suede-campaign-in-a-box).

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Suede AI product-marketing context: drafts and versions the shared .agents/product-marketing.md record of product, audience, ICP, personas, positioning against real alternatives, objections, switching forces, verbatim customer language, sourced proof, goals, and canonical entity facts (official names, one-line description, sameAs profiles, the buyer questions search engines and AI assistants should answer). Every other Suede marketing skill reads it first. Use when a project needs that shared record created, auto-drafted from a codebase, or updated. NOT FOR: writing a campaign (use suede-campaign-in-a-box), conducting new customer interviews (use suede-customer-research), debating a contested positioning bet (use suede-marketing-council), or publishing brand claims.

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Suede AI co-marketing discipline: partner fit scored on audience overlap and reciprocity, joint offers and campaign formats (content, webinars, integrations, community), operating roles, lead-sharing and consent terms, shared measurement, and joint content built to earn links and AI citations for both brands. Use when identifying potential partners or planning a specific joint campaign or cross-promotion. NOT FOR: affiliate or customer-referral programs (use suede-referrals), product-launch orchestration (use suede-launch-packaging), or partner-facing sales collateral (use suede-sales-enablement).

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