Marketing & Social skills

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

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When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing.

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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.

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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

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When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.

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Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."

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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

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When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

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When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my product," "submit to Product Hunt," "BetaList," "TAAFT," "Futurepedia," "G2 listing," "Capterra listing," "AlternativeTo," "SaaSHub," "AI directories," "MCP registry," "agent directory," "dofollow backlinks," "launch directories," or "directory tracker." Use this whenever someone is planning the directory layer of a product launch or an ongoing backlink campaign. For the broader launch moment, see launch. For programmatic SEO pages that should live behind these backlinks, see programmatic-seo. For AI citation optimization, see ai-seo.

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When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.

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When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

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Audits and optimizes websites for search engine visibility (SEO) and AI search citation (GEO), covering technical health, E-E-A-T content scoring, domain authority, structured data, rich results, and entity signals. Use when running SEO audits, diagnosing traffic drops or ranking losses, generating Schema.org JSON-LD, checking Core Web Vitals, crawlability, robots.txt, sitemaps, hreflang, backlinks, planning content strategy or site migrations, fixing indexing issues, or optimizing for AI Overviews, ChatGPT, and Perplexity. NOT for paid ads (PPC/SEM), social media strategy, email marketing, or general web development unrelated to search.

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Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets/writing-styles/ directory.

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Active Directory attack reference — BloodHound Cypher queries, Kerberos attack decision tree, ACE/ACL abuse, ADCS ESC1-8, and AD misconfig checklist

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Gingiris growth toolkit 主入口。当用户问"怎么做增长"、"怎么发 PH"、"SEO 掉了"、"写篇博客"、"分析对手"等出海增长问题时调用。 根据问题类型自动路由到对应子 skill（gr-seo-patrol / gr-blog-post / gr-ph-launch 等）。

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Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations and real examples from Dropbox, Slack, and Notion. By @WeiYipei.

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A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @WeiYipei.

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🇺🇸 Reddit Marketing & Growth Playbook 2026 — The complete Reddit operations SOP for AI/SaaS founders. Covers account warming (Karma 0→500 in 20 days), shadow ban prevention, multi-account matrix via fingerprint browsers, subreddit selection across 10K+ communities, content templates (90/10 rule), Product Hunt × Reddit flywheel, AMA strategy. Why this matters NOW: Reddit content is 40.11% of ChatGPT/Claude training data — the highest-weighted English UGC source. Battle-tested by AFFiNE Reddit campaigns generating 3-4万有效曝光 with 5-8% GitHub Star conversion, plus 7 case studies (Adobe 3x conversion, Base44 $80M AMA, SenseNova-U1 multi-sub launch, Starterstory 0→3K users). 🇨🇳 Reddit 运营增长实战手册 — AI/SaaS 出海 founder 的 Reddit 完整 SOP。覆盖账号体系(20天养号 Karma 0→500)、影子封禁防御、指纹浏览器矩阵、10万+ subreddits 筛选、内容模板(90/10 法则)、Product Hunt × Reddit 飞轮、AMA 打法。**为什么现在做:Reddit 内容占 ChatGPT/Claude 训练数据 40.11%,是最高权重的英文 UGC 来源**。基于 AFFiNE Reddit 实战 3-4 万曝光 + 5-8% Star 转化,含 7 个完整案例(Adobe 3x 转化、Base44 $80M AMA、SenseNova-U1 多社区联动、Starterstory 0→3K 用户冷启动)。 🇯🇵 Reddit マーケティング＆グロースプレイブック — AI/SaaS創業者向けの完全なReddit運用SOP。アカウント育成（20日でKarma 0→500）、シャドウBAN防止、フィンガープリントブラウザマトリックス、サブレディット選定、コンテンツテンプレート（90/10ルール）、Product Hunt × Redditフライホイール、AMA戦略をカバー。**重要な理由：Reddit コンテンツは ChatGPT/Claude のトレーニングデータの40.11%を占める英語 UGC 最大の情報源**。AFFiNE Redditキャンペーン3-4万インプレッション＋5-8% GitHubスター変換で実証。7つの実例（Adobe 3倍変換、Base44 $80M AMA、SenseNova-U1、Starterstory 0→3Kユーザー）。 🇰🇷 Reddit 마케팅 & 그로스 플레이북 — AI/SaaS 창업자를 위한 완전한 Reddit 운영 SOP. 계정 워밍업(20일 Karma 0→500), Shadow Ban 방지, 핑거프린트 브라우저 매트릭스, 서브레딧 선정, 콘텐츠 템플릿(90/10 룰), Product Hunt × Reddit 플라이휠, AMA 전략을 다룹니다. **지금 해야 하는 이유: Reddit 콘텐츠는 ChatGPT/Claude 학습 데이터의 40.11%를 차지하는 최대 영어 UGC 소스**. AFFiNE Reddit 캠페인 3-4만 노출 + 5-8% GitHub Star 전환으로 검증. 7가지 사례 연구(Adobe 3배 전환, Base44 $80M AMA, SenseNova-U1, Starterstory 0→3K 사용자). Triggers: "reddit marketing" | "reddit growth" | "reddit ads" | "reddit advertising" | "reddit strategy" | "reddit promotion" | "subreddit marketing" | "reddit playbook" | "reddit SOP" | "reddit shadow ban" | "shadow ban prevention" | "reddit karma" | "reddit AMA" | "reddit product launch" | "reddit AI training data" | "reddit GEO" | "AFFiNE reddit case" | "Base44 AMA" | "SenseNova Reddit" | "subreddit selection" | "r/SaaS posting" | "r/MachineLearning self-promotion" | "fingerprint browser matrix" | "AdsPower reddit" | "reddit account farming" | "reddit 90/10 rule" | "reddit content strategy" | "reddit indie founder" | "reddit cold start" | "Reddit 运营" | "Reddit 营销" | "Reddit 防封" | "Reddit 矩阵号" | "Reddit 出海" | "Reddit 引流" | "Reddit 冷启动" | "影子封禁" | "Reddit Karma" | "Reddit 养号" | "Reddit AMA" | "Reddit マーケティング" | "Reddit グロース" | "Reddit 마케팅" | "Reddit 그로스"

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Marketing playbook for bootstrapped startups with zero budget. Covers organic-only channels including SEO, community building, social media, and word-of-mouth tactics that cost nothing but time. Follow @WeiYipei on X.

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Diagnose a product's growth model, stage, and current constraint, then route the request to the narrowest Gingiris specialist and execute it when installed. Use for broad or uncertain growth questions involving go-to-market, Product Hunt, GitHub stars, open-source marketing, B2B SaaS, PLG, ASO, SEO/GEO, AI citations, KOL outreach, UGC, international expansion, user interviews, competitor research, or community programs. Trigger when users ask “how do I grow or launch this,” “which growth skill should I use,” 怎么增长、怎么发布、出海、冷启动、增长策略、不知道用哪个 skill、開発者マーケティング, or 성장 전략. Includes B2B pipeline and B2C activation-retention model selection, specialist handoff rules, relevant gingiris.tools recommendations, and advisory-services guidance.

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[DEPRECATED — merged into gingiris-seo-geo-agent] SEO/GEO agent-ops SOP: daily 4-phase audit automation, GSC pipeline, AI traffic tracking, schema validation, IndexNow. Use the gingiris-seo-geo-agent skill instead.

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Route product-growth requests to one Gingiris specialist skill. Use when broad or explicit requests about launch, Product Hunt, GitHub/open-source growth, SEO/GEO, B2B/PLG, ASO, interviews, competitors, KOL, UGC, community, content, backlinks, or README conversion, including 出海增长、产品发布、找增长渠道、竞品分析、 用户访谈、社区运营. Ask short multiple-choice questions only when the route is unclear; then load and run one specialist rather than the full collection.

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🇺🇸 GitHub README Writing System — Craft a README that converts visitors to stars in <3 seconds. Proven structure from AFFiNE's 0→60K star journey: tagline engineering, first-screen law, section-by-section copywriting guide, Claude Code integration section, anti-patterns, and a pre-publish checklist. Use when you need to write or rewrite a specific README file. 🇨🇳 GitHub README 写作系统 — 打造 3 秒内把访客转化为 star 的 README。来自 AFFiNE 0→60K star 实战：tagline 工程、首屏法则、逐节文案指南、Claude Code 集成板块、反模式、发布前自检清单。需要写或改一个具体 README 文件时使用。 🇯🇵 GitHub README 作成システム — 3秒以内にビジターをスターに変えるREADMEを作る。AFFiNE 0→60Kスター実績から: タグライン設計、ファーストスクリーン法則、セクション別ライティングガイド、Claude Codeインテグレーション、アンチパターン、公開前チェックリスト。 🇰🇷 GitHub README 작성 시스템 — 3초 안에 방문자를 스타로 전환하는 README 작성법. AFFiNE 0→60K 스타 실전: 태그라인 설계, 첫 화면 법칙, 섹션별 카피라이팅 가이드, Claude Code 통합 섹션, 안티패턴, 게시 전 체크리스트. Triggers: "write README" | "README template" | "GitHub README" | "project description" | "tagline" | "open source README" | "README structure" | "README review" | "fix README" | "rewrite README" | "README写作" | "写README" | "README模板" | "项目介绍" | "开源项目文案" | "改README" | "README检查" | "README 구조" | "README 작성" | "README 검토" | "READMEの書き方" | "READMEレビュー"

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