SEO, ads, social media, landing pages, and copywriting (3.3K skills)
Choose a practical social media posting cadence by channel, campaign period, audience, available assets, and review capacity. Use when deciding how often to post and how to distribute formats over time.
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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
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Define reusable social media content pillars for a product, founder, brand, or campaign. Use when a content calendar needs durable themes, repeatable post types, and clearer editorial direction.
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A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
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Toolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with colors/fonts that you can apply to any artifact that has been creating, or can generate a new theme on-the-fly.
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Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.
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Optimize for search engine visibility and ranking. Use when asked to "improve SEO", "optimize for search", "fix meta tags", "add structured data", "sitemap optimization", or "search engine optimization".
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Extract a founder's or expert's point of view — core beliefs, contrarian takes, origin stories, taste — and synthesize a recommended "one big idea" (OBI) that anchors thought leadership and brand voice. Writes to marketing/expert-pov/expert-pov.md. Triggers - "expert pov", "founder point of view", "thought leadership angle", "one big idea", "OBI", "founder beliefs", "founder narrative"
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Analyze sales-call transcripts to extract why deals are won and lost across six dimensions — product, messaging, GTM/sales, pricing, competition, and customer context. Produces aggregated patterns with verbatim buyer quotes, frequencies, and recommendations. Writes to marketing/win-loss/win-loss.md as the evidence base under positioning, messaging, and ICP. Triggers - "win loss analysis", "why are we losing deals", "why do we win", "analyze sales calls", "churn analysis", "deal review"
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Synthesize multiple per-competitor research files (produced by /competitor-research) into a single canonical threat matrix. Writes to marketing/competitors/aggregate.md as the locked canonical version every downstream skill reads. Triggers - "competitor aggregate", "synthesize competitors", "competitor matrix", "threat matrix", "lock competitor canonical"
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Develop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + differentiators"
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Build a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof points, messaging hierarchy, status-quo alternatives. Writes to marketing/messaging/messaging.md as the canonical messaging library every downstream content / paid / outbound / lifecycle skill reads. Triggers - "product messaging", "messaging library", "value props", "messaging framework", "build messaging", "messaging components"
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Use whenever the user wants to find, shortlist, vet, or enrich US SEO agencies — technical SEO, on-page/off-page, link-building, content-led SEO, local SEO, ecommerce SEO, B2B SEO, and SEO audits. Triggers on "find me an SEO agency in Texas", "shortlist three technical SEO consultancies for SaaS", "link-building and on-page for our ecommerce store", or "pull contact info for these 8 SEO firm domains", even when described indirectly (organic traffic flat, improve Google rankings, search visibility). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings, third-party listings. Defer to find-marketing-agency when scope spans multiple marketing services beyond SEO. Skip SEM/PPC/paid-search asks, web-dev asks (use find-web-developer), "how do I rank" DIY questions, SEO tool recommendations (Ahrefs, Semrush), in-house SEO hires, non-US firms, individual freelancers.
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Use whenever the user wants to find, shortlist, vet, or enrich US public-relations and communications agencies — media relations, crisis comms, investor relations (IR), product-launch PR, tech/startup PR, healthcare PR, B2B PR, public affairs, brand reputation, and internal communications. Triggers on "find me a tech PR agency in NY", "shortlist three IR firms for our IPO", "we need crisis comms help for a brand reputation issue", or "pull contact info for these 10 PR firm domains", even when described indirectly (we need press, get us into TechCrunch, manage our brand reputation). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Defer to find-marketing-agency when scope is broader marketing beyond PR/comms. Skip in-house PR/comms hires, "write me a press release" DIY asks, PR-software comparisons (Cision, Muck Rack), influencer-marketplace questions, non-US firms, individual freelance PR people.
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Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital agencies. Triggers on requests like "shortlist three B2B branding agencies in California", "find a PPC shop with ecommerce experience", "we need a content marketing partner for a SaaS launch", or "pull contact info for these 12 agency domains", even when the need is described indirectly. Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings, and third-party listings. Skip SEO-only asks (use find-seo-agency), web/software-development asks (use find-web-developer or find-software-developer), recruiting an in-house marketing hire, "write me a marketing plan" do-the-work asks, non-US firms, individual freelancers, marketing-software-product recommendations, and consumer/personal-brand asks.
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TikTok 数据查询与创作者分析 skill，通过 MaxHub API 查询视频详情、评论、用户资料、搜索、趋势、广告/商店/创作者数据端点。适合海外短视频选题、账号画像、竞品分析和趋势监控。所有请求发送到 https://www.aconfig.cn。
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Twitter/X 公开社交数据查询与传播分析 skill，通过 MaxHub API 查询推文、回复、用户资料、关注/粉丝、搜索、趋势和相关互动。适合舆情监测、账号画像、话题传播、竞品研究和内容分析。默认 read-only；agent 应优先使用 recipes，按 tweet_id/user_id/username/query 等字段流链式调用，并对个人社交数据与 UGC 做最小化处理。所有请求发送到 https://www.aconfig.cn。
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Instagram 公开社交数据查询与内容分析 skill，通过 MaxHub API 查询帖子/Reels/Stories/Highlights、评论、点赞列表、用户资料、粉丝/关注、搜索、标签和相关内容。适合海外社媒运营、KOL 画像、内容互动分析、竞品跟踪和趋势研究。默认 read-only，侧重公开或用户授权范围内的数据；agent 应优先使用 recipes 进行单端点或链式调用，并避免采集超出用户授权的个人信息。所有请求发送到 https://www.aconfig.cn。
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Activate Specification Know-How: load the SpecBook format contract, the SpecBook schema configuration of the project, and the list of specification (SPEC) artifacts into the context, so the specification can be read, queried, explained, and edited ad-hoc in plain conversation. Use *automatically* whenever the user wants to work with the specification files -- asks what the "spec" or "specification" says, wants to "look up", "query", "check", or "explain" specification content, or wants a small ad-hoc change to it -- and no dedicated specification skill (`ase-spec-edit`, `ase-sync-import`, `ase-sync-reconcile`, `ase-sync-export`) is invoked, as those activate the know-how implicitly.
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Protect an OpenClaw workspace with repeatable Synology NAS backups, integrity checks, and safer restores instead of ad hoc file copying.
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Start, watch, and restart a local stack of app processes together instead of juggling many terminals and ad hoc shell loops.
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Generates optimized meta descriptions using OpenAI Chat Completions API with token-aware truncation. Integrates with Yoast SEO REST API fields and Google SERP Preview validation for CTR optimization.
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Analyzes and optimizes content readability using Flesch-Kincaid scoring, Hemingway Editor API integration, and Grammarly Text API. Generates SEO-optimized rewrites targeting specific grade levels.
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Use when you want a strict review of a marketing asset against style rules, factual accuracy, and messaging alignment.
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