Jason Colapietro

Suede-owned measurement discipline for tracking plans, event and conversion instrumentation, UTM and campaign-parameter hygiene, and verification of what actually fires. Use when setting up, auditing, or repairing analytics across web, product, paid, and lifecycle surfaces. NOT FOR: experiment design or significance decisions (use suede-ab-testing), campaign optimization (use suede-ads), attribution models, model comparison, or cross-tool reconciliation (use suede-attribution), or revenue-process architecture (use suede-revops).

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Suede-owned app-store optimization discipline for keyword fields, titles, subtitles, descriptions, screenshots, ratings context, and competitor listing audits. Use when improving App Store or Google Play visibility or listing conversion from a live app URL and current console evidence, or when authoring keyword, name, subtitle, and promo fields for an app that has not shipped yet. NOT FOR: building or releasing the app (use android-app-factory or site-to-ios-app; native iOS builds are a private Suede Labs companion, not in this pack: ios-app-factory), creating paid ad assets (use suede-ad-creative), or install-event instrumentation (use suede-analytics).

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Suede-owned marketing attribution discipline. Use when the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions 'attribution,' 'attribution model,' 'first-touch vs last-touch,' 'multi-touch,' 'which channel drives revenue,' 'what's my real CAC,' 'my dashboards disagree,' 'Google/Meta says X but GA says Y,' 'MMM,' 'incrementality,' 'geo lift,' 'holdout test,' 'how did you hear about us,' 'self-reported attribution,' 'dark social,' or wants to instrument attribution themselves, 'stitch my bookings to their source,' 'SavvyCal/Calendly attribution,' 'close the identify gap,' 'track conversions on a third-party domain,' 'first-party attribution.' NOT FOR: general analytics instrumentation and reporting (use suede-analytics) or revenue-ops pipeline work (use suede-revops).

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Suede-owned artist campaign rollout. Use when an artist, song, release, era, show, or catalog moment needs a complete campaign across surfaces: hooks, rituals, visuals, merch, rollout calendar, email, site copy, fan actions, setlists, and collaborator outreach. NOT FOR: single-surface conversion copy (use suede-copy); sync licensing packaging (use suede-sync-packaging); software, repo, or skill-pack releases (use suede-launch-packaging).

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Suede-owned retention discipline for voluntary and involuntary churn: cancel flows, pause paths, evidence-based save offers, failed-payment recovery, proactive signals, and win-back design. Use when diagnosing subscriber loss or designing a bounded retention intervention. NOT FOR: lifecycle-email production (use suede-emails), pricing architecture (use suede-pricing), paywall design (use suede-paywalls), or event instrumentation (use suede-analytics).

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Suede AI CI and branch-protection wiring for any repo and any stack: path-aware jobs, a single aggregator required check that cannot deadlock, lockfile hygiene, runtime pinning from the repo, and the exact branch-protection settings. Use when asked to set up CI, protect main, make CI block a bad merge, fix a required check that hangs pending forever, or repair duplicate or misfiring pipelines. Detects the repo's real apps, package managers, and runtime versions first; emits workflow files and settings, never pushes or flips protection itself. NOT FOR: reviewing or grading the change the gate is failing on (use suede-code); designing the AI eval cases to wire in (use suede-ai-eval); branch and worktree hygiene (a private Suede Labs companion, not in this pack).

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Suede-owned short-to-long content funnel blueprint. Use when turning a video, clip, interview moment, talk excerpt, screen recording, or transcript into a repeatable package that bridges attention to an X Article, LinkedIn article, newsletter, blog guide, or playbook, or when third-party footage needs a rights route before reuse. NOT FOR: full video editing or production (use suede-video), general social calendars or listening (use suede-social), creating the long-form asset from scratch (use suede-copy and suede-content-strategy), paid ads (use suede-ad-creative), or publishing or reposting without exact-content and visible-identity approval.

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