Aaron Zhu

Use when the user asks to "build email segments from my list", "make engaged / lapsed / RFM segments", "set up cart-abandoner or lifecycle-stage audiences", or "build a suppression list of unsubscribes and bounces"; turns the user's OWN list/CRM/GA4/ecommerce export into behavioral, attribute, and lifecycle-stage segments plus a suppression list, with per-segment sizes labeled Measured/Estimated, informing the SEND E (Engagement/targeting) dimension. Not for scoring EQS or running vetoes — use email-quality-auditor; not for authentication or spam-content checks — use deliverability-qa. 邮件列表分群/生命周期分群/抑制名单/流失召回

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Use when the user asks to "remember project context", review saved findings, initialize runtime memory, archive stale work, reconcile notes, or erase a subject; manages authorized HOT/WARM/COLD working memory across all disciplines while preserving registry event ownership and privacy controls. Not for changing canonical registry facts - route those through the owning registry. 项目记忆/跨会话

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Use when the user asks to "analyze influencer campaign performance", "compare influencers", or "find what content worked"; produces metric scorecards vs target and benchmark, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion-attribution breakdowns, and ranked learnings. Not for dollar-level return math — use roi-calculator. 达人营销效果分析/投放复盘

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Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet. Not for whether the tag fires or UTMs are clean — use conversion-signal-qa; not for cross-platform double-count de-dup — use attribution-reconciler; not for scoring R1/R2 — that is a scored veto in ad-account-auditor. 付费广告转化价值建模/利润出价/价值规则QA

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Use when the user asks to record/query the brand narrative canon, tagline, message hierarchy, voice/naming rules, or a canon re-version; curates complete versioned canon events through the append-only narrative stream and derived views. Not for TALE scoring — use narrative-quality-auditor; not for authoring the system — use message-system-architect. 品牌叙事台账/canon 记录/语气与命名规范

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Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop + mobile, emoji-count, and the inbox preview render (from-name + subject + preheader) — before any test is run. Not for the body copy or CTA — use email-creative-builder; not for the A/B test design or significance read — use send-experiment-designer; not for the profile-weighted EQS or the S1/S2/N1/D1 vetoes — use email-quality-auditor. 邮件主题行生成/主题行预打分/截断与垃圾词检查

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Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分

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Use when the user asks to "amplify influencer content with paid media", "set up whitelisting or Spark Ads", "decide which posts to boost", "repurpose influencer content", "turn one video into multiple ads", or "build a UGC asset library"; produces (paid mode) a content-selection scorecard, a paid amplification strategy (whitelisting/boosting/dark posts), audience targeting, and a budget+optimization plan, or (repurpose mode) a rights-tracked content inventory, a 1-video-to-10+-asset repurposing map, per-format transformation specs, and a 30-day distribution plan. Not for gating whether a deliverable is publishable or FTC-compliant — use creator-content-auditor; not for the always-on brand posting calendar — use social-calendar-builder; not for drafting a net-new idea into platform-native packages — use social-creative-builder. 复用达人内容 / 内容放量.

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Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查

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Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types — use campaign-architect; not for organic SERP intent — use keyword-research. 付费广告受众分群/种子人群/排除人群/相似人群种子

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Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own exported results. It applies only a precommitted owner-approved action rule; the statistical helper never chooses a business action. Not for producing variants — use ad-creative-builder; not for reading back one shipped change — use paid-measurement-loop. 广告AB测试设计/实验设计/显著性判定/增效测试

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Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题

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Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy. Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist on Suitability — use fit-scorer. 目标受众画像/人群分析 · 细分社群/亚文化调研

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Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic site architecture — use site-structure-optimizer. 付费广告账户结构/广告系列规划/否定关键词

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Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structure — informing the ROAS O (Offer) dimension. Not for text ad copy — use ad-creative-builder; not for scoring the account or the RQS — use ad-account-auditor. 商品Feed优化/购物广告Feed/商品标题优化/商品禁投修复

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Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单

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Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期

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Use when the user asks to register/query a social channel, record channel state, cadence, governance, voice adaptation, UGC permission, or advocacy facts; curates them through the append-only channels event stream and derived views. Not for ECHO scoring — use social-quality-auditor; not for channel selection — use channel-portfolio-planner. 渠道台账/账号档案/UGC授权记录

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Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto in ad-account-auditor; not for account structure — use campaign-architect. 付费广告转化追踪QA/UTM规范/跨平台去重

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Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群

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Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email result statistically and practically material?"; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/duration/power plan, and an effect/uncertainty read from own ESP data. Applies only a precommitted owner-approved action rule; the helper never chooses a business action. Not for EQS/vetoes or writing the email. 邮件AB测试设计/多变量测试/发送时间测试/留出组/显著性判定

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Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email-sequence-designer; not for the A/B test plan — use send-experiment-designer. 邮件文案/主题行/邮件创意

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Use when the user asks to "build the email HTML", "make this email responsive", "fix dark-mode rendering", or "QA the email across clients"; produces the coded HTML build — a responsive table layout, dark-mode + accessibility pass, a client-render matrix, image-block fallbacks, and a plain-text parity check. Not for writing the copy — use email-creative-builder; not for scoring the email or computing EQS — use email-quality-auditor. 邮件HTML/响应式邮件/暗色模式渲染

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Use when the user asks to "review this influencer content" or "check if this post meets brand guidelines"; runs the typed STAR pre-publish gate, scores Trust and Appeal on the deliverable, folds in the creator Suitability read, computes the profile-weighted SQS, checks the disclosure/claim/brand-safety and fraud/fake-engagement vetoes, and writes constructive revision feedback. Not for drafting the brief — use brief-generator; not for partnership terms — use contract-helper. 达人内容审核/发布前质检

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