Chris Brock

Builds questions and assessments that measure what they claim — matching item type to the thing being assessed, writing distractors that diagnose, and telling a question that measures learning from one that measures reading speed or test-taking. Use this to write or review assessment items, design a unit check or diagnostic, work out why scores do not match classroom performance, or decide how much evidence a claim about mastery actually needs.

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Makes technical debt visible and decidable — distinguishing real debt from mess, quantifying its cost, and arguing for remediation in business terms. Use this to assess and prioritize debt, decide whether to fix or live with something, justify remediation work to non-engineers, or plan a migration off a system nobody wants to touch.

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Designs AI systems, automations, and agent workflows for a business — identifying which manual work is worth automating, how to structure the system, which tools fit, and what could go wrong. Use this to automate part of an operation, design an agent or MCP workflow, reduce repetitive manual work, connect tools into a system, decide which automation to build first, or audit an automation that is not delivering.

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Makes systems debuggable and reliably operable — instrumentation, alerting that is worth waking for, service objectives, and learning from failure. Use this to instrument a service, fix alerting that is ignored, set error budgets or reliability targets, prepare for on-call, or run a blameless post-incident review.

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Identifies what could go wrong in a system before it is built or changed — the assets worth attacking, the entry points, the trust boundaries, and the controls that actually address the realistic threats. Use this when designing a feature or system, when a change touches authentication, data handling, payments, or external input, before a security review, or when deciding which security work is worth doing at all.

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Finds the root cause of a bug, test failure, or unexpected behavior before proposing any fix. Use this whenever something is broken and the cause is not yet proven — a failing test, a production error, intermittent behavior, or a symptom that appeared after a change. Also use when a fix has been attempted and did not work, or when the same bug keeps coming back.

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Gets people to actually use what was delivered — stakeholder analysis, communication, training, resistance, and measuring adoption. Use this to plan a rollout, recover an implementation nobody is using, handle resistance to a change, sequence communications, or work out why a technically successful project changed nothing.

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Defines and manages service levels — setting targets that reflect what customers need, measuring honestly, and handling breaches. Use this to write or negotiate an SLA, decide what to measure and at what threshold, respond to a missed service level, or work out why a service that meets its targets still has unhappy customers.

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Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.

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Finds out whether a problem is real and a solution would work, before building it — recruiting the right people, interviewing without leading them, separating what users say from what they do, naming the riskiest assumption and testing that one first, and reaching a decision rather than a summary. Use this to validate a problem, test an idea cheaply, decide whether to build something, or fix a discovery process that keeps confirming what the team already believed.

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Ensures projects deliver the value they were approved on — defining measurable benefits, baselining, tracking after delivery, and honest post-implementation review. Use this to define benefits for a business case, set a baseline, track whether value actually landed, or run a post-implementation review that produces something useful.

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Builds and maintains the design system a product is assembled from — tokens for color, type, spacing and elevation, component contracts, and the rules that keep them coherent as the product grows. Use this when starting a new interface, when screens have drifted apart visually, when the same component exists three times in slightly different forms, or when a token or component needs adding without breaking what exists.

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Covers the employment rules that carry real penalties — exempt and non-exempt classification, overtime and hours, employee versus contractor status, work authorization and recordkeeping, accommodation requests, and the notices and retention obligations that go with them. Use this to classify a role, review a contractor arrangement, respond to an accommodation request, work out what records to keep and for how long, or sanity-check a practice you inherited.

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Designs how an organization is structured — reporting lines, team boundaries, spans and layers, role definition, and workforce planning against the strategy. Use this to structure a new team, restructure an existing one, resolve unclear ownership between teams, plan headcount, or diagnose why a team underperforms for structural rather than individual reasons.

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Builds capability — skills gaps, career frameworks, training that transfers to the job, and internal mobility. Use this to design a career ladder, close a capability gap, decide whether to build or hire a skill, structure onboarding into a role, or work out why training keeps failing to change anything.

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Sets price, structures packages and tiers, and designs the monetization surfaces that carry them — upgrade paths, paywalls, and offer construction. Use this to set or change pricing, design or restructure tiers, choose a pricing metric, build an offer, design upgrade prompts and paywalls, or evaluate whether a pricing change is safe to make.

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Runs the pay cycle so it is right, on time, and provable — the calendar and cutoffs, what feeds pay from the HRIS and time systems, gross-to-net and the deductions in it, multi-jurisdiction registration and tax filing, off-cycle payments and corrections, and the reconciliation to the general ledger. Use this to design or audit a payroll process, work out what happens when someone is paid wrong, or understand what changes when you hire in a new state or country.

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Upgrades an existing interface to a higher standard without rebuilding it — auditing what is there, identifying what reads as generic or unfinished, and sequencing changes by impact. Use this when a product works but looks dated or default, when a redesign is being considered, when deciding whether to restyle or rebuild, or when a screen needs to look substantially better with limited effort.

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Owns the revenue engine end to end: sales, monetization, pricing, customer success, retention, and partnerships. Use this for pricing and packaging decisions, sales strategy and coverage, forecast and pipeline health, churn and expansion, partner and channel strategy, or when marketing-sourced demand is not converting. Also use to decide which segments to pursue and which to decline.

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Designs slide decks and one-pagers that carry an argument rather than decorate one — deck structure, headlines that state the takeaway, charts that make a single point, and the different rules board decks and conference talks follow. Use this to build or fix a pitch deck, board deck, or conference talk, to design a one-pager, or when a deck is dense, unfocused, or being read aloud from the slides. For social graphics, carousels and infographics, use `marketing:visual-content` instead.

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Manages the flow of goods and inputs — sourcing, inventory, lead times, fulfillment, and supply risk. Use this to reduce stockouts or excess inventory, plan for a supplier failure, decide reorder points and safety stock, improve fulfillment reliability, or assess concentration risk in a supply base.

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Raises the visual and interaction quality of an interface — layout, hierarchy, type, spacing, density, and the details that separate a considered product from a generic one. Use this when a screen works but looks unfinished or default, when a layout feels crowded or arbitrary, when a page has no clear focal point, or when an interface needs to feel trustworthy rather than merely functional.

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Applies a deliberate visual direction to an interface — minimalist editorial, industrial utilitarian, or high-polish commercial — each with its own type scale, palette behavior, surface treatment, and motion. Use this when a product needs a point of view rather than defaults, when choosing between visual directions, when an interface reads as generic, or when restyling something without changing its structure.

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Designs and runs employee benefits and leave — health and retirement plans, leave policy, cost and renewal, and the administration that keeps them compliant. Use this to design or review a benefits package, prepare for a renewal, write leave policy, handle a leave request, or decide what benefits are worth their cost.

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