cgallic

Generate a stage-appropriate marketing plan based on your company's MRR/stage. Uses the marketing-by-stage playbook to tell you exactly what to do (and what NOT to do) at pre-launch, early ($0-10K MRR), growth ($10-100K MRR), or scale ($100K+ MRR). Use when "what should I do for marketing", "growth plan", "marketing plan", "I just raised a round", "marketing strategy", "what's the right marketing for my stage", "GTM strategy", or any request for a stage-appropriate marketing roadmap.

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Ship a complete go-to-market deliverable pack for a client as a cross-linked set of private HTML pages topped by a client hub (the ask, tool install, access grants, ordered signup checklist). Use when "GTM plan for [client]", "put together a GTM", "go to market plan", "build the client hub", "attach everything for the client", "package this for the client", or when an engagement's plan/audit/emails must be delivered as linked pages rather than loose files.

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Write content using the most recent brief. Loads framework rules, persona hooks, learned patterns, and skill contract. Auto-runs quality gate on completion.

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Generate creative direction for ad campaigns — visual concepts, copy variants, video scripts, image specifications, and A/B test matrices. Platform-aware with format specs.

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Run the full quality gate on any content file. Score against 28 rules, apply policy, show detailed scorecard with fix suggestions. Works on any markdown file.

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Suggest content topics ranked by opportunity score. Analyzes GSC keyword data and cross-references with personas to find high-potential topics.

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Pull performance data for published content across every surface — LinkedIn, Dev.to, Google Search Console, GA4, and AI citation tracking (Perplexity, Anthropic, OpenAI). Grades each piece as winner, average, or underperformer and surfaces whether an AI search engine has cited it.

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Analyze content performance patterns. Extract what works (hook types, formats, personas). Auto-update learned defaults so future content improves.

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Build email nurture flows using lifecycle marketing + perception engineering frameworks. Generates subject lines, body copy, and send timing.

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Update kai-marketing to the latest version. Pulls latest code, re-registers skills, shows what changed. Does NOT modify content state or MARKETING.md.

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Run the full content pipeline in one command — brief, write, gate, log. Progress updates between steps. 5-minute timeout with partial state recovery.

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Anti-slop frontend skill for landing pages, portfolios, and redesigns. The agent reads the brief, infers the right design direction, and ships interfaces that do not look templated. Real design systems when applicable, audit-first on redesigns, strict pre-flight check.

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Plan, evaluate, and produce paid ad campaigns across platforms (Meta, Google, LinkedIn, TikTok, Microsoft, Pinterest, Snapchat, Amazon, X). Evaluate existing ads, map funnel stages (TOF/MOF/BOF), produce ad variants per platform with policy compliance, output ready-to-upload copy. Use when "ad campaign", "create ads", "run ads for", "paid campaign", "media plan", "launch ads", "Meta campaign", "Google Ads campaign", "multi-platform ads", "evaluate my ads", "how are my ads doing", "audit my ads", "ad performance", "analyze ads", or any request to evaluate existing or create new advertising.

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Analytics and attribution setup — tracking plan, UTM conventions, dashboard design, and attribution model selection. Use when "analytics setup", "attribution", "tracking plan", "UTM", "marketing analytics", "dashboard setup", "measurement strategy", "how do I track", "which metrics", or any request to set up or improve marketing measurement and attribution.

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Full marketing audit — runs all relevant checklists against your product, site, and marketing in one go. Covers SEO, content, email, ads, social media, CRO, landing pages, technical SEO, and creative production. Produces a "state of your marketing" report with health scores per area and a prioritized fix list. Use when "marketing audit", "full audit", "audit everything", "marketing health check", "what's broken", "state of marketing", or any request to comprehensively assess marketing across all channels.

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Multi-platform brand intelligence pulse - collect cited public reputation evidence across web, news, YouTube, X, LinkedIn, Reddit, and review sites, then turn it into objection mining, content angles, competitor positioning, and surround-sound actions. Use when "brand monitor", "brand pulse", "what are people saying about us", "multi-platform reputation", "brand intelligence", "weekly brand monitoring", "objection mining", or "public reputation scan".

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Marketing budget planning and forecasting — channel allocation, CAC targets, ROI projections, and spend optimization. Use when "marketing budget", "budget planning", "channel allocation", "marketing spend", "CAC forecast", "budget forecast", "how much should I spend", "allocate budget", or any request to plan, forecast, or optimize marketing spend.

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Produce customer case studies from interviews or data — Problem, Solution, Results structure with perception engineering and quality gates. Use when "case study", "customer story", "testimonial", "success story", "client results", or any request to document a customer win.

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Build a white-labeled, client-facing intelligence dashboard — a live, branded reporting surface an agency stands up per client instead of sending static reports. Covers brand auto-extraction from the client's URL, a three-tier build (Basic/Standard/Advanced), an onboarding feature wizard, a 10-page inventory, public-access tradeoffs, and the retention plays that make the dashboard sticky. Use when "client dashboard", "client intelligence dashboard", "white label dashboard", "client portal", "branded dashboard for my client", "agency dashboard", "build my client a dashboard", "give the client a live view instead of a report", or any request to stand up a durable, client-facing reporting surface.

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Competitive intelligence teardown — 5-layer analysis (signals, product, marketing, positioning, strategy) plus sales battlecard. Use when "competitor analysis", "competitive teardown", "who are our competitors", "battlecard", "competitive intel", "compare us to X", "what is X doing", or any request to research, analyze, or position against competitors.

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Turn a brand's positioning into a 30-day, multi-platform content batch — 3-7 pillars, subtopic matrix mapped to funnel stage and persona, pillar pieces plus derivative fan-out, proof elements in at least half the slots, all registered in the editorial calendar store and quality-gated. Use when "content batch", "batch my content", "30 days of content", "month of content", "content batching machine", "content pillars", "fill the content calendar", "plan a month of posts", or any request to produce a full month of multi-platform content in one run.

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Conversion rate optimization audit — analyze a landing page, signup flow, or checkout funnel using the 5-layer CRO stack (technical performance, traffic quality, offer/pricing, design/layout, copy/messaging). Produces prioritized fix list with expected impact. Use when "CRO audit", "conversion audit", "why isn't this converting", "improve conversion rate", "landing page not converting", "optimize funnel", "signup flow audit", or any request to diagnose and fix conversion problems.

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Daily ad performance check-in across platforms. Pulls live metrics from Meta, Google, and LinkedIn via deterministic scripts, compares against benchmarks and previous period, flags overspend/underperformers/policy issues, and outputs a quick daily summary with action items. Use when "daily ad review", "how are my ads doing today", "ad check-in", "morning ad report", "daily ad summary", "check ad performance", "ad dashboard", "daily ads", or any request for a recurring or quick-glance ad performance review.

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Plan and batch-produce an entire email system for a product. Maps every lifecycle touchpoint (onboarding, activation, conversion, retention, transactional, win-back), generates all emails with quality gates, outputs Loops-ready copy. Use when "create all emails", "email system", "build email sequences", "lifecycle emails", "onboarding sequence", "set up transactional emails", "plan all the emails for [product]", or any request to systematically produce a complete set of emails for a platform.

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