Dean Peters

Define a consistent process for unattended AI research using public sources. Limit clarification questions, show a search plan, distinguish facts from interpretations and assumptions, and keep reports structured so repeated investigations can be compared.

• Defining a process for recurring competitive research
• Separating sourced facts from AI interpretations
• Comparing findings across quarterly investigations

Guide a workshop that maps a specific customer’s experience from start to finish. Capture stages, actions, thoughts, emotions, and pain points, then produce a customer journey map and a prioritized list of improvement opportunities.

• Mapping the onboarding experience for new customers
• Finding obstacles between trial signup and first value
• Reviewing support experiences for customers at risk of leaving

Prepare customer interviews to investigate problems, churn, or new product ideas. Clarify research goals, participants, and access constraints, then choose a method and create a tailored plan with questions, follow-ups, bias checks, and criteria for useful findings.

• Preparing interviews to validate a new product problem
• Investigating why customers leave or fail to activate
• Planning research with limited customer access and time

Guide a product team from a problem hypothesis through customer interviews, research synthesis, and solution experiments. Use six structured phases to gather evidence, compare options, and decide whether to build, change direction, or stop.

• Validating customer problems before development
• Investigating onboarding drop-off or churn
• Organizing interviews and research synthesis

Turn a product retirement decision into a practical checklist matched to its scale. Organize work by lifecycle phase, assign responsible teams, and define approval conditions while covering data, contracts, access, and financial obligations.

• Planning the shutdown of a legacy feature
• Coordinating a product retirement across teams
• Checking data and contract obligations before closure