Group keywords by what searchers want and assign each group to an existing or proposed page. Produce a page map, priorities, and content briefs, while checking whether multiple pages compete for the same searches.
Mapping keyword lists to pages
Planning new pages and updates
Checking competition between pages on the same site
Turn topics, products, or audience problems into a prioritized keyword list. Compare search volume, ranking difficulty, search intent, and search results to recommend target terms and pages, with optional saving and tagging after confirmation.
Finding target keywords for a new topic
Prioritizing queries already close to strong rankings
Find relevant sites, pages, and authors that might link to a resource or product. Use search results and competitor backlink signals to prioritize prospects, locate public contact paths, and draft outreach messages tailored to each opportunity.