Gabriel Moreira

**WORKFLOW SKILL** — Structured context analysis before acting. USE FOR: questioning assumptions, mapping dependencies, identifying blind spots, validating scope of any task or subject. Use to contextualize, question, analyze before implementing, review premises, prevent hallucination, structured assessment. DO NOT USE FOR: simple tasks where task-intent suffices, direct implementation, code review.

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Short alias for universal-web-adaptation. Use this when adapting an unfamiliar public website generically before creating any site-specific rules.

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Short alias for external-site-profile-learning. Use this when investigating, adding, validating, or debugging external website profiles for the 99idea Playwright browser demo.

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Read and write beehiiv: list publications, subscribers, and posts; add subscribers. Trigger phrases: beehiiv, newsletter subscribers.

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Search Ashby public job boards (no key needed) and read/write the Ashby ATS: candidates, jobs, applications. Trigger phrases: ashby, job board, candidates, hiring, job search.

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Short alias for content-search-summarization. Use this to search public content platforms, rank the top relevant items, and summarize them with links.

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<What it does, one line>. Trigger phrases: <phrases>.

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Read and control Aqara smart home devices: plugs, switches, lights, AC, locks, curtains, scenes. Trigger phrases: aqara, aqara hub, aqara lock, aqara curtain.

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Shortest English alias for site-profile / external-site-profile-learning. Use this when turning an already-proven site flow into a stable reusable external profile.

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**WORKFLOW SKILL** — Risk awareness before action. USE FOR: assessing risks (security, data integrity, compatibility, operational, reversibility) of any task at variable depth. Accepts weight: Light (quick scan), Standard (dimensional analysis), Deep (full Risk Radar with evidence). Can be invoked multiple times in the same flow with increasing weight. DO NOT USE FOR: penetration testing, compliance audits, static security analysis tools.

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Use when deciding WHERE to point SEO effort, not how to write a page. Triggers: a new site or brand with no rankings and no authority ("cold start", "starting from zero", "nobody knows us"), deciding what to double down on, a page or cluster that ranks but earns nothing, hunting emerging or newly-coined keywords before competitors arrive, "should we build a cluster or one page", "what do we write next", "we get impressions but no clicks", "our traffic plateaued despite publishing", whether to chase a head term at all, or turning any of it into recurring automation. Also use when asked why an SEO effort stalled despite consistent output. NOT for writing an article, keyword expansion mechanics, or auditing a single tactic for penalty risk.

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**GUIDE SKILL** — Guide to the Skill Manager for Copilot extension. USE FOR: adding/removing skill repos, syncing skills, pushing feedback, configuring sync intervals, troubleshooting sync issues, understanding skill format. DO NOT USE FOR: creating new skills (use skill-creator), creating agents (use agent-creator).

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Search travel with Amadeus: flight offers and prices, airport autocomplete, hotel offers, cheapest dates. Trigger phrases: amadeus, flight search, flight prices, hotel search.

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Audit technical SEO across crawlability, indexability, security, URLs, mobile, Core Web Vitals, rendering, structured data, and IndexNow. Exclude content strategy and backlinks.

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Create animated flow diagrams from articles, workflow notes, architecture sketches, or process descriptions using a JSON specification and a local Python/Pillow renderer. Use when the user wants to turn source material into a static PNG + animated GIF diagram.

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AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says "generate image", "OG image", "social preview", "hero image", "blog image", "product photo", "infographic", "seo image", "create visual", "image-gen", "favicon", "schema image", "pinterest pin", "generate visual", "banner", or "thumbnail".

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Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".

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Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".

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Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

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Evaluate page content for usefulness, E-E-A-T, readability, thinness, and AI citation readiness, plus last-mile draft cleanup (AI-typical phrasing and invisible Unicode watermark characters). Use for content-only analysis, not full-page technical checks.

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Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".

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Live SEO data via DataForSEO MCP server: SERP analysis, keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis, competitor and content analysis, business listings, AI visibility (LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "AI visibility check", or "real search data".

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FLOW framework integration: evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.

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Audit local SEO, including Google Business Profile, NAP consistency, citations, reviews, local schema, location pages, and multi-location structure.

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