growthenginenowoslawski

Build prospect lists where the prospect is already one hop from the client, and write the line that says so. Seven members, each with its own source. Current-customer alumni is the priority member - everyone who ever worked at one of the client's customers or case-study companies and has since moved on. Triggers on "warm intro", "who do we know at that account", "they used to work at our customer", "alumni of our case study company", "shared investor angle", "who is in the same city as our rep", "did they visit our site". Outputs warm_intro_line plus a per-member evidence column.

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Single "start here" orchestrator for new cold email operators. Asks infrastructure-status questions first, then runs /icp-onboarding → /lead-magnet-brainstorm → /campaign-strategy in sequence, producing a consolidated campaign-plan.md. Ends with an interactive menu of next skills branched on whether the user already has domains/inboxes. Use as the very first invocation on any new repo checkout or when onboarding someone to cold email from zero.

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Index and shared harness for the 19 signal playbooks. Each playbook turns one buying signal (new in role, raised a round, hiring surge, pricing page, tech on website, ...) into one copy-ready sentence you can drop into a cold email. Every playbook ships three ways to run it: as a Claude skill, as a Clay table built through a browser harness, and as a Clay workflow built from the clay CLI. Use when someone says "personalize this list", "what signal should I use", "build the Clay column for X", or names any of the 19 signals.

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Triage playbook for when cold email deliverability breaks. Decision-tree guidance for "I landed in spam", "bounce rate spiked", "domain blacklisted", "inbox blocked in warmup", "reply rate dropped". Tells you what to check first, what to fix, and how long the fix takes. Pair with /email-deliverability-audit for diagnosis.

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Find lookalike companies via DiscoLike's 65M+ business domain database. Search by seed domains ("find companies like clay.com and apollo.io") or natural-language ICP text ("B2B cold email outreach"). Supports negation domains (exclude competitors/existing customers) and country filtering. Use when you already know 3-10 reference companies and want hundreds more that look like them. Outputs CSV ready for /blitz-list-builder or the email waterfall.

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Diagnostic audit for a running cold email program. Checks domain authentication (SPF/DKIM/DMARC), inbox health/reputation from Smartlead, bounce rate by inbox type, and optionally runs a spam placement test via Smartlead's Smart Delivery API. Outputs markdown report + CSV with per-domain/per-inbox scores and concrete action items. Use when reply rates drop, when bounces spike, when onboarding someone else's account, or as a weekly/monthly health check.

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Conversational intake for cold email campaigns. Interviews the user about their business, ICP (Ideal Customer Profile), offer, lead magnets, and hard vs soft filters. Outputs a structured `client-profile.yaml` that every other skill in the repo reads from. Use at the very start of a new campaign or when onboarding a new business. Triggers on "onboard me", "set up my ICP", "new client", "new business intake", "help me define my ICP".

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META skill — build the largest possible qualified lead list for any request, end to end. Orchestrates discovery (Prospeo + GetLeads + Blitz + Google Maps + lookalike snowball from /list-expander), AI qualification with live-website verify, uncapped contact pull (GetLeads → Blitz → Prospeo), and provider emails (GetLeads/Blitz/Prospeo) validated with MillionVerifier before sending. Use for any "build me a list", "get me leads for X", "find everyone who...", client list request, or campaign list build. Starts with a 7-line intake brief; outputs to Postgres, Google Sheet, and/or CSV (asks which).

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Pre-send quality scorecard for any lead list. Grades duplicate rate, title diversity, bad-title patterns, catch-all domain density, ICP fit, email verification coverage. Outputs a letter grade + action items BEFORE you send. Catches bad lists before they burn inboxes. Run after email enrichment, before Smartlead upload.

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Build a near-complete company list for any ICP by learning how your real customers label themselves, pulling every industry and keyword they use, judging every single row with a cheap AI model (Jev or gpt-5-nano), and running a Claygent lookalike loop until it runs dry. The method from the SCULPT 2026 talk "Build the perfect company list". Use when a database filter feels too narrow or too noisy, when someone says "find every company like our customers", "our TAM looks too small", or "why is this list full of junk".

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Reusable approval-loop pattern for fanning out lead personalization across parallel Claude Code Task sub-agents. Shows the user 1 sample personalization, collects feedback, runs 10 more, approves, runs 10 more — stops when 2 consecutive rounds have zero edits, then scales to the full list. ALWAYS uses Claude Code Task tool sub-agents — never an external Anthropic/OpenAI API key. Use when any skill needs per-lead custom variables (situation lines, value lines, CTAs).

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Pulls replies from a Smartlead campaign, classifies each as positive/neutral/negative/OOO/bounce/unsubscribe using Claude, and reports the positive reply rate — the north-star metric for cold email. Use when the user wants to know if a campaign is actually working (not just getting replies, but getting the RIGHT replies). Triggers on "score my replies", "how's campaign X doing", "positive reply rate", "is this campaign working".

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Upload a CSV of leads + a variants YAML (produced by /campaign-copywriting) to Smartlead as a DRAFT campaign. Handles tag-scoped inbox selection, A/B/C variant assembly, custom field mapping, schedule config, and batch lead upload. ALWAYS creates in DRAFT — you review in Smartlead UI and hit Start manually. Use after /campaign-copywriting, just before the campaign goes live.

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Adds Smartlead-compatible spintax to cold email sequences for deliverability. Use this skill whenever the user asks to add spintax, spin text, add variations, or improve deliverability of email copy — especially when they mention Smartlead, cold email sequences, or paste HTML email content. Also trigger when the user says "spintax", "spin", "variations", "deliverability spintax", or references adding randomized alternatives to email copy. Works with both plain text and HTML input.

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Find people actively engaging with competitor LinkedIn posts. Given a website URL, discovers competitors, fetches their company and employee posts, collects all commenters and reactors, and outputs a deduplicated CSV of engaged prospects. Use when someone wants to find leads from competitor engagement, build outreach lists from LinkedIn activity, or analyze who interacts with competitor content.

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Produces a line about what a company is currently advertising on Facebook and Instagram, from the Meta Ad Library. Triggers on "are they running ads", "what are they advertising", "meta ad library", "facebook ads", "pull their ad copy", "who is spending on paid social". Outputs ad_library_line, a lowercase clause that completes "Noticed <line>."

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Writes the one sentence that makes a generic offer feel written for this one company. Produces the tail of "I think we can help you ___". Triggers on "specificity line", "make it feel specific to them", "the specifically sentence", "why would they think this is for them", "personalize the offer not the intro". Outputs one lead-level merge field, blank when the company does not fit.

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Finds a prospect company's own case-study or customer-stories page and pulls one named customer off it, so email 1 can open with "saw your work with Intercom". Triggers on "case study", "customer stories", "who are their clients", "saw your work with X", "name-drop one of their customers", "logos on their site". Outputs case_study_line, a short clause that finishes the sentence "Saw ...".

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Turns the raw company-name string on a lead row into the short human form a person would say out loud, so it can be dropped into email copy. Triggers on "clean these company names", "company name variable", "strip the LLC and Inc", "the company names look robotic", "normalize company names for the campaign". Outputs company_clean, one short string per row.

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The 3-bullet creative ideas email. Produces three per-company bullets that each sit in a slot the operator defined up front, so the model fills in the company detail and never invents a new idea. Triggers on "creative ideas campaign", "three ideas email", "I had a few ideas for you", "3 bullets", "use cases for their business", "what could they build with us". Outputs creative_idea_1, creative_idea_2, creative_idea_3 plus a rendered bullet block.

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Turns the raw first-name field on a lead row into the name a person would actually be greeted by, so it can open an email. Triggers on "clean these first names", "first name variable", "the greeting says Hi DR MATTHEW", "strip the titles off the names", "some rows have the whole name in the first-name column", "normalize first names for the campaign". Outputs first_name_clean, one short string per row.

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Produces a copy-ready sentence about a company's funding round, and the list-building filters that select companies which have ever raised or raised recently. Triggers on "raised a round", "recently funded", "companies that raised", "Series A list", "VC backed", "post funding outreach", "who just raised". Outputs funding_line, a COMPLETE sentence including the leading "Saw" and the trailing period, so an empty value renders as nothing at all.

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Checks whether a company's own website mentions a specific keyword, using one simple Google site: query per keyword through a SERP API, and turns the hit into a copy-ready line. Triggers on "does their site mention X", "site: search", "find companies whose website says X", "filter this list by a keyword on their site", "check if they talk about X", "google search enrichment". Outputs site_keyword_hit plus a one-clause personalization line with an evidence URL.

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Generates 15-25+ cold outbound campaign ideas with targeting strategies, AI personalization approaches, and value propositions. Use when planning campaign experiments for a client, given their website or business context.

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