Indranil Banerjee

Run cohort analysis: retention matrix and LTV by cohort. Churn scoring → churn-risk. "build a retention matrix"

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Draft a client proposal or RFP response: scope, deliverables, KPIs, pricing tiers. "respond to this RFP"

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Write ad copy variants to each platform's specs, policy-checked and in brand voice. "write ad copy for Meta"

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Build a client onboarding pack: kickoff agenda, discovery questions, 30-60-90. "we just signed a new client"

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Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline. "draft a holding statement fast"

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Score ad creative fatigue against baseline, predict days left, brief refreshes. "are our ads fatiguing"

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Profile 2-4 buyer personas as narrative documents: drivers, objections, journey. "create a buyer persona"

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Add a custom MCP integration: scaffold the server, write .mcp.json, test it. "add a new MCP server"

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Research audiences: personas, JTBD maps, RFM segments. One persona doc → audience-profile. "run a JTBD analysis"

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Produce the Part 5 client validation document: evidence-cited findings for client decisions. "prepare v1 findings for client review"

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Design an attribution model and credit rules. Real path data → attribution-report. "set up multi-touch attribution"

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Build a counter-narrative playbook for a competitor's rebrand, category claim or attack. "respond to their attack campaign"

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Run the Part 12 continuous improvement loop into a quarterly brief for leadership. "produce the quarterly improvement brief"

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Load shared marketing context: brand profile, benchmarks, compliance rules, specs. "load my brand context"

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Draft content in brand voice through a gated pipeline: blogs, ads, emails. Brief only → content-brief. "write a blog post about X"

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Plan an A/B test by script: sample size per variant, days to run, stopping rules. "how many visitors per variant"

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Connect a known MCP integration: check the registry and status, return exact setup steps. "connect Google Ads"

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Score churn risk per segment by script, with tiered retention playbooks. "which customers are about to churn"

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Project ad budget pacing by script from live accounts or given numbers: month-end overspend. "are we overspending this month"

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Build a content calendar: topics by platform and date, pillar and funnel tags. "plan next month's content"

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Run a one-time AEO audit of six AI answer engines, scored per surface. "check our AI search visibility"

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Monitor competitors over time: baseline sites, pricing and ads by script, flag changes. "track our competitors over time"

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Write an executable content brief: keyword map, outline, intent, SEO checklist. "write a brief for this topic"

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Build the agency dashboard across all client brands: health, pacing, risk. "how are all our clients doing"

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