Aman Parmar

Write a clear pull request description. Use when the user says "write a PR description", "PR template", "pull request description", "how do I describe this change", "commit message for this", "document this change", "open a PR for", or is about to merge code and needs to communicate what changed and why - even if they don't explicitly say "PR description".

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Use when the user says "write a cold email to investors", "investor outreach email", "how do I cold email a VC", "fundraising cold outreach", "email to angel investor", "reach out to investors", "get a meeting with investors", "intro email for fundraising", "follow up with investor", "warm intro email", or wants to draft any outbound investor communication to generate a first meeting or advance a fundraising conversation.

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Use when the user says "write my pitch", "help me tell my startup story", "craft my investor narrative", "why now slide", "what's our secret", "how do I explain what we do", "make my pitch compelling", "pitch deck story", "elevator pitch", "why will we win", "contrarian insight", or wants to build a persuasive, coherent narrative around their startup for investors, press, or recruiting.

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Deliver feedback using Kim Scott's Radical Candor framework - care personally while challenging directly. Use when a leader needs to give difficult feedback, says "I need to tell someone something hard", "how do I give feedback without hurting them", "I've been avoiding a conversation", "my direct report isn't performing", "someone on my team has a blind spot", "I keep sugarcoating things", or "how do I be honest without being a jerk". Also trigger when someone describes being too nice (ruinous empathy) or too harsh (obnoxious aggression), or when they describe avoiding a conversation they know they need to have.

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Navigate a new leadership role using Michael Watkins' First 90 Days 30/60/90 framework. Use when someone says "I just started a new role", "I'm starting as a new manager", "I joined a new company as a leader", "I was just promoted", "how do I onboard as a leader", "what should I do in my first 30 days", "I inherited a team", "I need a 90 day plan", or "I'm new to this team". Also trigger when someone describes feeling overwhelmed in a new leadership role, unsure where to start, or tempted to make changes too quickly before they've listened. Applies to first-time managers, leaders joining new companies, and leaders moving into new functions or teams within the same company.

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Structure and run effective 1:1 meetings with direct reports using Camille Fournier's Manager's Path and Andy Grove's High Output Management frameworks. Use when a manager says "help me structure my 1:1s", "my 1:1s feel like status updates", "I don't know what to talk about in 1:1s", "my reports don't open up", "how do I make 1:1s useful", "what questions should I ask in 1:1s", or "I need a 1:1 template". Also trigger when someone mentions their 1:1s feel transactional, that they keep canceling them, or that they're not sure if their report is happy.

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Build psychological safety in your team using Simon Sinek's Leaders Eat Last Circle of Safety model and Amy Edmondson's research. Use when a leader says "my team doesn't speak up", "people are afraid to fail", "nobody challenges bad ideas", "people only tell me what I want to hear", "I want my team to take more risks", "there's a blame culture", "people hide mistakes", or "I want to create a safe environment". Also trigger when someone describes a team where postmortems turn into blame sessions, where people stay quiet in meetings and then vent privately, where mistakes are hidden until they become crises, or where the same person speaks 80% of the time in every meeting. Psychological safety is not about comfort - it is the condition that makes high performance possible.

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Assess team health using Patrick Lencioni's Five Dysfunctions of a Team model. Use when a leader says "my team feels off", "we have trust issues", "people aren't speaking up in meetings", "accountability is a problem", "we keep missing commitments", "the team is siloed", "we're not working well together", or "I want to do a team health check". Also trigger when someone describes symptoms like passive agreement in meetings, blame culture, missed deadlines without escalation, or people optimizing for their own metrics over team goals.

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Assess whether your leadership behaviors amplify or diminish your team using Liz Wiseman's Multipliers framework. Use when a leader asks "am I a good manager", "why isn't my team performing at their potential", "I feel like I'm doing all the thinking for my team", "my team seems dependent on me", "I want to be a better leader", "how do I empower my people", or "my team is smart but underperforming". Also trigger when someone describes always having the best ideas in the room, team members not taking initiative, reports waiting for direction before acting, or a leader who feels exhausted from carrying the team. Diminisher patterns are often invisible to the leader exhibiting them.

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Generate A/B copy variants grounded in Eugene Schwartz's awareness and market-sophistication stages and John Caples' tested-headline discipline. Every variant declares its angle, the awareness stage it targets, and a falsifiable hypothesis, and the skill recommends which pair to test first and what delta counts as signal. Use when the user says "A/B test this", "write variants", "give me options", "test different angles", "copy variants", "ab copy", "test this headline", "multiple versions", "which version is better", or wants to test copy before publishing. For reviewing copy that already exists, see copy-review. For sample size and stopping rules, see growth-experiment. For diagnosing a page rather than its words, see page-cro. For full paid ad sets by platform, see ad-campaign-writer.

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Write paid ad copy for LinkedIn, Google, Meta, and YouTube. Produces multiple variants per platform, each targeting a different Eugene Schwartz awareness level and Cialdini persuasion principle. Use when the user asks for ad copy, ad variants, "write LinkedIn ads", Google ads, Meta ads, paid social copy, ad headlines, or wants creative for a paid campaign. Reads brand voice, ICP, and positioning from knowledge/. For organic social posts, see linkedin-post or social-calendar. For the landing page the ad points at, see landing-page-writer. For testing variants, see ab-copy-writer.

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Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for [product], demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a full quarterly strategy rather than one campaign, see marketing-plan scope in positioning-doc and kpi-review. For the content schedule inside the campaign, see social-calendar. For the post-campaign review, see retro.

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Analyze competitors using Blue Ocean Strategy's ERRC Grid and Strategy Canvas (W. Chan Kim and Renee Mauborgne) to identify uncontested market space, not just who is better on the same axes. Produces an ERRC Grid, Strategy Canvas, positioning matrix, messaging comparison, and differentiation map. Use when the user asks for competitive analysis, competitor research, "how do we compare to X", positioning vs competitors, market landscape, "analyze our competition", "where is the blue ocean", or wants to update competitor docs. Writes to knowledge/markets/competitors.md. For a lightweight competitor summary in the knowledge base, see brand-context. For positioning against them, see positioning-doc. For a product or feature-level comparison outside the marketing knowledge base, see competitive-analysis.

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Take one piece of long-form content (blog post, podcast, talk, article, newsletter) and turn it into a multi-channel asset pack using the STEPPS framework (Jonah Berger, Contagious) to make each derivative asset more shareable. Use when the user says "repurpose this", "turn this into LinkedIn/Twitter/etc", "atomize this", "break this down for social", "create derivative content from X", "make a content pack from this", or wants to maximize output from one input. Each channel is mapped to its strongest STEPPS element. Orchestrates linkedin-post, content-writer, and other skills. For writing the original anchor piece, see thought-leadership-writer or newsletter-writer. For scheduling the derivatives, see social-calendar.

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Write marketing content in the user's brand voice using PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action) copywriting frameworks. Use when the user asks to write a LinkedIn post, blog article, email, ad copy, landing page section, social post, newsletter, or any short-to-medium form marketing content. Reads brand voice and ICP from knowledge/ so the output sounds like the company, not like generic AI. For improving copy that already exists, see copy-review. For a landing page specifically, see landing-page-writer. For a LinkedIn post, see linkedin-post. For long-form POV, see thought-leadership-writer.

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Build a detailed buyer persona or customer profile. Use when the user says "write a persona", "build a buyer persona", "customer persona for [product]", "who is our target customer", "ICP document", "ideal customer profile", "define our buyer", "who are we building this for", "customer profile", "audience profile", or wants to create a documented, research-backed profile of who buys the product and why. For sourcing the real research behind a persona, see customer-research. For segment and firmographic definition, see icp-research. For writing it into the knowledge base, see brand-context.

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Write multi-email nurture sequences for lead-gen, onboarding, re-engagement, sales, and lifecycle marketing using the Hook Model (Nir Eyal) to architect the sequence arc and PAS (Problem-Agitate-Solution) to structure each email body. Use when the user asks for an email sequence, drip campaign, nurture flow, onboarding emails, re-engagement campaign, "write 5 emails for X", welcome series, or any multi-step email program. Reads brand voice and ICP from knowledge/. For a single cold outreach email, see pr-pitch-writer. For the newsletter, see newsletter-writer. For testing subject lines, see ab-copy-writer.

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Build or refine the Ideal Customer Profile (ICP) and personas using the Jobs-to-be-Done framework (Clayton Christensen / Bob Moesta). Use when the user asks for ICP research, persona development, "who are our customers", buyer personas, audience research, "build our ICP", target customer definition, or wants to update persona docs. JTBD interview questions, three job dimensions (functional/emotional/social), and the Four Forces of Progress are wired into every persona. Writes to knowledge/icp/personas.md so all other skills get smarter. For the individual buyer persona rather than the segment, see customer-persona. For sourcing real customer language, see customer-research.

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Write recurring newsletter issues with a consistent format and POV using the Curiosity Gap (George Loewenstein) and David Perell's Online Writing framework. Different from one-off emails (use /content-writer or /email-nurture). Use when the user asks for a newsletter, weekly/monthly newsletter, "write this week's issue", recurring email, Substack issue, internal newsletter, or any periodic publication with subscribers. Reads brand voice and content library from knowledge/. For a nurture or lifecycle sequence, see email-nurture. For long-form thought leadership, see thought-leadership-writer. For the monthly plan, see social-calendar.

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Write a product positioning document. Use when the user says "write a positioning doc", "positioning statement", "how should we position this product", "positioning for [product]", "we need to differentiate from competitors", "product positioning and messaging", "positioning workshop", "help me define our position in the market", or wants to establish how a product should be perceived relative to competitors. For customer-facing message wording, see messaging-framework. For the competitive research behind it, see competitor-analyst. For storing it in the knowledge base, see brand-context.

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Document and prioritize technical debt. Use when the user says "tech debt", "legacy code", "this code is a mess", "refactoring plan", "we need to clean this up", "paying down debt", "this is hard to change", "how do we fix this codebase", or has code that's difficult to understand or modify - even if they don't explicitly say "technical debt".

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Audit a user flow for friction and drop-off points. Use when the user says "UX audit", "audit this flow", "where are users dropping off", "why isn't this converting", "review the onboarding", "usability audit", "what's causing friction", "user journey review", or wants to identify why users struggle with a flow - even if they don't explicitly say "UX audit".

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Critique a design for usability, hierarchy, and accessibility. Use when the user says "critique this design", "review this screen", "what's wrong with this UI", "design feedback", "UX review", "how can I improve this", "review my mockup", "is this good UX", or shares a design and wants structured feedback - even if they don't explicitly say "design critique".

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Rewrite UI copy directly on Figma files to be simpler, jargon-free, and terminologically consistent. Trigger when: user says "rewrite copy", "simplify copy", "fix the text", "copy audit", "UX copy review", "clean up the wording", shares a Figma URL and mentions copy/text/wording, or asks to make text simpler/clearer/more consistent on a Figma file.

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