SE Ranking

URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical health, not keyword/traffic performance) and from `seo-content-brief` (which produces a NEW article from a topic). Use when the user asks "analyze this page", "page SEO performance", "what does this URL rank for", "page traffic", "should I refresh this page", or provides a single URL for analysis.

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Build a phased SEO roadmap for a domain — quarter-by-quarter, tied to the site's competitive position, content gaps, technical debt, and AI Search readiness. Synthesises the outputs of multiple skills (`seo-technical-audit`, `seo-content-audit`, `seo-keyword-cluster`, `seo-competitor-gap-analysis`, `seo-ai-search-share-of-voice`) into one site-level plan with sequencing, owners, and success metrics. Distinct from `seo-keyword-cluster` (keyword architecture for one topic), `seo-content-brief` (one article), and `seo-keyword-niche` (longtail content tier). Use when the user asks for an "SEO plan", "SEO strategy", "SEO roadmap", "90-day plan", "quarterly SEO plan", "site SEO strategy", or "where do we focus next".

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Detect existing JSON-LD structured data on a page, validate against Google's rich-result requirements, and generate missing schema markup (Article, Product, LocalBusiness, FAQPage, BreadcrumbList). Produces paste-ready JSON-LD script blocks. Use when the user asks for "schema markup", "structured data", "JSON-LD", "rich results", "schema validation", or "fix the schema on this page".

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Pull a domain's XML sitemap (and sitemap-of-sitemaps), then compare against the most recent SE Ranking website audit. Surfaces (a) sitemap entries the crawler couldn't find (orphans from the sitemap), (b) audit pages missing from the sitemap (probably an oversight), (c) sitemap entries that are now 404, (d) lastmod inconsistencies. Use when the user asks for "sitemap analysis", "check my sitemap", "sitemap vs audit", "missing pages", "orphan pages", or "sitemap health".

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Subdomain ownership map for a domain. Lists subdomains, queries overview/keywords/competitors/backlinks per subdomain, surfaces which subdomains own which topic clusters, where there's fragmentation, and whether consolidation is warranted. Use when the user asks "subdomain analysis", "subdomain ownership", "subdomain SEO", "blog vs main domain", "support vs docs subdomain", or "should I consolidate subdomains".

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Diagnose why a page is not ranking by reading the SERP backwards. Identifies the page type Google rewards for the target keyword, scores the candidate page against that pattern from multiple persona perspectives, and recommends the page format that would win the SERP. Use when the user asks "why isn't this page ranking", "page type mismatch", "SXO", "search experience optimization", "intent mismatch", or wants a wireframe.

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Focused one-shot technical SEO audit for a domain. Crawlability, indexability, security, mobile, structured data, JS rendering — single-pass deliverable, not a diff. Distinct from `seo-drift` (which tracks changes over time) and from `seo-page` (which audits keywords/traffic for one URL, not technical health). Use when the user asks "technical audit", "site audit", "audit my site", "crawl issues", "indexation issues", or "technical SEO check".

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Find weak pages, technical issues, and content gaps in SE Ranking, then coordinate the fix end-to-end in Planable — drafting the rewritten page copy in a Universal content page for feedback and approval, and scheduling the supporting social distribution. Use this skill whenever the user wants to act on a site/SEO audit by getting content fixed and promoted, or says things like "audit the site and help us fix the weak pages", "we need to rewrite these pages and approve the new copy", "coordinate a content refresh", "turn audit findings into an action plan with social distribution", or "which pages should we fix and how do we get the updates reviewed". Always activate when SE Ranking findings need to become reviewed, approved content plus a social push.

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