Brand onboarding setup skill. Captures a client's visual identity, content patterns, audience, and goals through evidence capture + pre-filled client doc + structured intake. Writes context/brand-style.md as the foundation for all social skills. Run once per client before using /social-creative-designer, /content-calendar, or /caption-writer.
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Writes on-brand social media captions for SMBs. Takes post concepts or a content calendar and produces ready-to-post captions with hooks, body copy, CTAs, and hashtags. Reads brand-style.md for voice and tone. Supports Instagram, LinkedIn, Facebook, TikTok, and X. Batch and single-post modes. Optional trend and competitor research via Firecrawl and SerpApi.
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Builds a month of social media post ideas for SMBs. Takes brand context, platforms, and goals and produces a structured content calendar with post topics, formats, angles, and visual direction for each slot. Output saves to context/content-calendar.md for use by /caption-writer and /social-creative-designer. Supports Instagram, LinkedIn, Facebook, TikTok, and X.
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Social Media Publisher. Takes approved content from outputs/ and schedules it across platforms via Blotato MCP. Generates infographic-style visuals (stat cards, framework diagrams, process graphics, quote graphics) for posts flagged by platform-specialist skills. Requires Blotato MCP to be configured. Run after /linkedin-writer, /threads-writer, /x-writer, or /caption-writer.
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Social Media Manager role skill. Orchestrates the full SMB social media workflow across three layers — Foundation (brand setup + calendar), Content Creation (captions, platform-specialist posts, visuals), and Distribution (scheduling via Blotato + performance review). Coordinates all 9 component skills as a sequential, human-reviewed pipeline. Run this skill instead of invoking component skills individually.
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Monthly social media performance review for SMBs. Analyses post-level and account-level data from Instagram, LinkedIn, Facebook, or TikTok. Identifies what worked, what didn't, and why. Produces a client-ready report and specific recommendations that feed back into the content calendar. Accepts CSV exports, screenshots, or manual data input.
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X/Twitter Content Specialist. Writes X-native posts — hooks, threads, and standalone tweets optimised for the platform. Strictly enforces the 280 character limit with a count on every post. Supports standalone tweets and X threads (1/ format). Reads brand-style.md and content-calendar.md. Optional X trend research via Tasty Content MCP. Output to outputs/x/.
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LinkedIn Content Specialist. Writes LinkedIn-native posts for SMB clients — first-person, professional-but-human, built for LinkedIn's format and algorithm. Not adapted captions: posts written from first principles for the platform. Reads brand-style.md and content-calendar.md. Flags posts that would benefit from a Blotato infographic. Output to outputs/linkedin/.
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Creative Designer skill. Takes a post concept, a client product photo, or a real lifestyle photo and produces on-brand social media visuals using the client's brand style guide. Four modes — Generate (AI image from concept), Composite (client product photo anchored in an AI-generated scene), Brand (apply text overlay treatment to a real client photo), Stop-Motion Reel (6-frame action sequence exported as MP4). Reads brand-style.md, builds prompts, generates/edits images via Nano Banana MCP, outputs images + prompt log + creative brief.
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Threads Content Specialist. Writes Threads-native posts — short, direct, opinion-led, made for conversation. Strictly enforces the 500 character limit with a count on every post. Supports standalone posts and threads (connected posts). Reads brand-style.md and content-calendar.md. Flags infographic opportunities for /publisher. Output to outputs/threads/.
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