Rebecca Rae

Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.

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Braze customer engagement platform expertise. Audit campaigns, Canvases, segments, messaging channels, and data architecture. Use when the user asks about Braze, customer engagement, push notifications, in-app messaging, cross-channel orchestration, or lifecycle marketing at scale.

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Conversion Rate Optimization auditing for landing pages, signup flows, checkout funnels, forms, and CTAs. Identifies friction points, runs heuristic evaluations, produces prioritized recommendations using ICE/PIE frameworks. Use when the user asks about conversion optimization, funnel analysis, landing page audits, form optimization, CTA testing, or checkout improvement.

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Unified multi-platform paid media audit with parallel execution. Spawns scored audits for Google Ads, Meta Ads, and Microsoft Ads simultaneously, merges results into a budget-weighted aggregate health score (A-F), adds cross-platform analysis (budget allocation, tracking consistency, creative alignment, attribution overlap), and produces a prioritized action plan. Optionally generates a client-ready deck via pro-deck-builder. Use when the user asks for a full paid media audit, cross-platform review, or multi-channel ad assessment.

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Map customer journeys from awareness to advocacy. Visualize touchpoints, identify drop-off points, analyze channel interactions, and optimize the end-to-end experience. Use when the user asks about customer journey, funnel mapping, touchpoint analysis, or experience optimization.

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Draft professional emails for business and marketing contexts — outreach, client communication, proposals, follow-ups, and internal updates. Includes tone calibration, subject line formulas, and follow-up cadence recommendations.

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Meta Ads (Facebook & Instagram) platform expertise. Audit campaigns, audiences, creative strategy, pixel tracking, and CAPI. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, Advantage+ campaigns, or Meta pixel/CAPI setup.

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Create distinctive, production-grade frontend interfaces with high design quality. Covers design thinking, typography pairing, color theory, motion design, spatial composition, and code quality. Generates real working code — HTML/CSS/JS or React — with intentional aesthetic direction, not generic AI output.

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Generate, audit, or update GitHub READMEs with project-type-aware structure, voice calibration, and SEO/AEO discoverability guidance. Three modes: generate (new), audit (check existing), update (patch). Detects repo type and adapts sections, tone, and badges accordingly.

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Google Ads platform expertise. Audit campaigns, keywords, audiences, bidding, and conversion tracking. Use when the user asks about Google Ads, PPC, search advertising, Performance Max, Shopping ads, display campaigns, YouTube ads, or paid search optimization.

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Analyze Google Analytics data, review website performance metrics, identify traffic patterns, and suggest data-driven improvements. Use when the user asks about analytics, website metrics, traffic analysis, conversion rates, user behavior, or performance optimization.

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Google Tag Manager expertise. Audit GTM containers, design tag and trigger architecture, debug firing issues, implement consent mode v2, and advise on server-side tagging. Use when the user asks about GTM, tag management, container audits, consent mode, server-side tagging, or tracking implementation.

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Create polished HTML technical reports and multi-page documents for consulting deliverables. Features a professional design system with dark cover pages, warm cream content pages, Switzer + Cartograph CF typography, and a curated component library (KPI cards, data tables, callout boxes, recommendation cards, priority banners). Outputs standalone HTML that prints cleanly to PDF.

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Klaviyo marketing operations and analyst expertise. Audit flows, segments, campaigns, deliverability, and revenue attribution. Use when the user asks about Klaviyo marketing strategy, email/SMS automation, customer segmentation, flow optimization, or lifecycle marketing. For API integration, SDK, webhook, or developer questions, see the klaviyo-developer skill.

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Klaviyo API and developer integration expertise. Event tracking, SDKs, webhooks, rate limits, OAuth, catalog sync, and code patterns. Use when the user asks about Klaviyo API, integrating with Klaviyo, tracking events, building custom integrations, webhook handling, or developer implementation. For marketing strategy, flow optimization, and campaign auditing, see the klaviyo-analyst skill.

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Landing page audit and optimization for conversion. Covers above-the-fold design, value propositions, CTAs, social proof placement, form design, page speed, and mobile optimization. Use when the user asks about landing page optimization, conversion rate improvement, page audits, or CTA optimization.

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Looker Studio (formerly Google Data Studio) expertise. Build dashboards, design data visualizations, connect data sources, and create marketing reports. Use when the user asks about Looker Studio, Data Studio, marketing dashboards, data visualization, report building, or connecting analytics data sources.

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Pricing model design, competitive positioning, value metric selection, price testing, and pricing page optimization. Use when the user asks about pricing strategy, pricing models, price testing, value-based pricing, or competitive pricing analysis.

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Create polished HTML technical reports and multi-page documents for consulting deliverables. Includes a customizable design system with dark cover page, warm cream content pages (8.5x11 portrait), professional typography, and a curated component library (KPI cards, data tables with severity coloring, callout boxes, recommendation cards, priority banners). Trigger on report, audit report, technical document, written report, assessment, or multi-page document. Outputs standalone HTML files exported to PDF via Chrome headless.

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Remotion video production best practices — spring animations, interpolation patterns, SVG draw-on effects, scene transitions, chart animations, audio integration, and rendering. Use when building programmatic videos with Remotion, creating animated content, or producing marketing videos with code.

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Generate structured data markup (JSON-LD) for rich results, AI search visibility, and enhanced SERP features. Supports Article, FAQ, HowTo, Product, Review, LocalBusiness, Event, BreadcrumbList, Person, Organization, and more. Use when the user needs schema markup, structured data, rich snippets, JSON-LD, or wants to improve search appearance.

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Shopify e-commerce platform marketing expertise. Audit store performance, optimize conversion funnels, configure tracking, and integrate marketing tools. Use when the user asks about Shopify, e-commerce optimization, Shopify analytics, store conversion, product feeds, or Shopify app integrations.

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Generate Open Graph social preview images (1280x640) for GitHub repositories. Creates branded OG images that display when repos are shared on Twitter, LinkedIn, and Slack. Supports custom templates, dark/light themes, and automated generation.

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Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.

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