unempyd

Plan and execute organic social strategy, calendar, creative, community engagement, social selling and measurement.

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Compatibility skill for seo maps. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

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Use when the user asks to "optimize meta tags", "write title tags / meta descriptions", "add Open Graph or Twitter cards", or "generate schema / JSON-LD" for FAQ, HowTo, Article, Product, or LocalBusiness rich-result candidates. Produces title/description options, an OG+Twitter block, and validated JSON-LD for the document head. Not for body copy — use content-writer; not for crawl/index technical issues — use technical-seo-checker. 标题优化/元描述/Schema标记/结构化数据

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Use when the user asks to "audit our social presence" or "is this batch safe to publish"; runs either the typed ECHO asset gate or a separate program-maturity profile, with channel-truth, claim, disclosure, manipulation, UGC-rights, and denominator checks. Not for creator deliverables — use creator-content-auditor; not for launch readiness — use launch-readiness-auditor. 社媒资产门/运营成熟度/发布前放行

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Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the creators to run those trends — use influencer-discovery; not for building the brand posting calendar from a go verdict — use social-calendar-builder. 热点趋势洞察/借势营销

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Use when the user asks to "track our share of voice", "what share of the conversation do we own vs competitors", or "trend our SOV this quarter"; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period on a LOCKED competitor panel — a panel switch invalidates the trend (restart the series and log the break; the ECHO O3 rule) — plus a sentiment-weighted SOV variant (sentiment labeled Estimated unless human-coded) and a Wikipedia-pageviews attention-share alternative; built from keyless listening connectors, gdelt.py news echo, and user exports — public counts only, closed platforms are never scraped. Not for backlink or offsite SEO signals — use offsite-signal-analyzer. 声量份额/竞品声量对比/提及份额/注意力份额

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Analyze Profound AI-visibility and citation-tracking data when an authorized connector is available. Use for time-series brand mentions, cited prompts, competitor co-mentions, and AI-answer visibility trends.

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Orchestrate comprehensive SEO work across technical, content, schema, backlinks, local, ecommerce, programmatic SEO and AI-search/GEO. Use for full-site audits, SEO plans, or multi-specialist SEO investigations.

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Use when the user asks to "build our social posting calendar", "set weekly slots and queue depth per channel", or "plan the evergreen recycle rotation"; produces the always-on brand calendar — pillar allocation with hero/hub/help balance and give:ask targets (all labeled Estimated starting heuristics to calibrate against own analytics, never scored rules), per-channel recurring slots with queue depth, a batching workflow, an evergreen recycle cycle with freshness re-checks, deliberate open slots for realtime/trend moments fed by trend-spotter go/skip verdicts, and first-comment/publish-order ops — cadence commitments filed to the channel registry, and no batch ships to the queue without a SHIP verdict from social-quality-auditor pre-publish mode. Not for repurposing an existing asset or the paid-amplification calendar — use content-amplifier. 社媒排期/内容日历/栏目配比/常青循环复用

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Use when the user asks to "monitor brand mentions", "set up social listening", "did anything spike about us this week", or "watch these accounts for buying triggers"; runs always-on keyless listening — a versioned listening-query architecture (brand variants incl. misspellings and 中文 names, exclusion terms, per-source syntax for HN Algolia / Bluesky / GDELT / Tavily), a mention sweep with six-class triage (crisis / bug / lead / praise / question / spam) each routed with an SLA, a 7-day rolling baseline with spike flags (the crisis trigger input), a B2B trigger watchlist (funding / hiring / launch signals), and an explicit coverage disclosure where X/IG/TikTok/LinkedIn/小红书 numbers are proxy-labeled, never Measured. Not for launch-window telemetry (T-0→T+30 rank and review polling) — use launch-monitor. 舆情监听/品牌提及监测/基线突刺/触发信号

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Use when the user asks to "design our change narrative", "build the old-world-to-new-game story arc", or "frame the shift our category is undergoing"; produces a Raskin-style strategic narrative arc — old world → the undeniable shift → winners vs losers under the new rules → the promised land → proof the promised land is real — derived from the positioning truth set and the belief/objection map, feeding the TALE Architecture arc sub-item. Every proof beat is labeled Measured / User-provided / [needs source] and this skill never adjudicates a claim. Not for the message house hierarchy — use message-system-architect; not for the pitch deck narrative — use pitch-narrative-builder; not for claim substantiation — use offer-claims-registry. 变革叙事弧/旧世界/应许之地/战略叙事结构

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Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop + mobile, emoji-count, and the inbox preview render (from-name + subject + preheader) — before any test is run. Not for the body copy or CTA — use email-creative-builder; not for the A/B test design or significance read — use send-experiment-designer; not for the profile-weighted EQS or the S1/S2/N1/D1 vetoes — use email-quality-auditor. 邮件主题行生成/主题行预打分/截断与垃圾词检查

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When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Sora,' 'Runway,' 'Kling,' 'Seedance,' 'Hailuo,' 'MiniMax,' 'Pika,' 'Hunyuan,' 'Wan,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' 'copy this edit,' 'match this video style,' 'reverse-engineer this video,' 'edit like this reference,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social. For paid video ad creative, see ad-creative.

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Run or interpret bounded multi-page Unlighthouse audits for local Lighthouse evidence. Use for site-wide performance, accessibility, best-practice, and SEO regression checks when field data or API quotas are insufficient.

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Compatibility skill for seo images. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

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Compatibility skill for seo page. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

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Compatibility skill for seo schema. Use when a user or upstream workflow invokes this name; route the task to `schema` while preserving the requested scope and source-specific intent.

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Compatibility skill for seo technical. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

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When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see cro.

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When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," or "SMS vs email." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.

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Compatibility skill for social content. Use when a user or upstream workflow invokes this name; route the task to `social` while preserving the requested scope and source-specific intent.

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Use when the user asks to "run the weekly social readout", "which denominator does our engagement rate use", or "which posts won this week and what changes next cycle"; produces the organic-social metric dictionary (every rate names its denominator — ERR engagement-by-reach vs ERI by-impressions vs ER-by-follower — locked across periods), median-not-mean per-post rollups with organic and boosted separated, EMV as labeled exec-translation only (never inside any score), an attributed CHAOSS/Orbit-style community-health readout with employees excluded, and the best/worst-performer write-back the next calendar cycle consumes. Not for dollar-ROI math or the ECHO profile result gate verdict — use roi-calculator and social-quality-auditor. 社媒周报/互动率分母/指标字典/复盘回写

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Use when the user asks to "build a story bank", "collect our origin and customer stories", or "assemble reusable proof stories for the message"; assembles reusable narrative units — origin, founder, customer, transformation, and proof stories — each tagged to a claims-ledger ID and a message-house pillar, with every proof labeled Measured / User-provided / [needs source]. Not for authoring the message house or pillars — use message-system-architect; not for brand voice or naming rules — use brand-language-codifier; not for finished long-form prose — use content-writer; not for adjudicating whether a proof is true — use offer-claims-registry. 品牌故事库/起源客户转化/证据故事单元

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Compatibility skill for seo programmatic. Use when a user or upstream workflow invokes this name; route the task to `programmatic-seo` while preserving the requested scope and source-specific intent.

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