Browse skills

Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back. Kich hoat khi user nhac 'launch playbook', 'quy trinh launch', 'checklist launch', 'war room', 'sap launch ma so sot', 'ai lam gi trong ngay launch', 'SOP ra mat', 'lan truoc launch bi loan'. Khong dung cho — chon phan khuc va thong diep de ra thi truong thi dung skill 59-go-to-market; tong ket bai hoc sau khi launch xong thi dung skill 63-campaign-retrospective; su co truyen thong bung phat thi dung skill 66-crisis-playbook.

The English summary is being prepared. Showing the original description.

Dung khi thue NGUOI NGOAI lam — agency, freelancer, production house, vendor: scope of work, spec deliverable, so vong sua, quy trinh duyet, moc thanh toan, dieu khoan IP va bao mat, bang danh gia vendor sau du an. Kich hoat khi user nhac 'brief agency', 'thue freelancer', 'quan ly vendor', 'scope of work', 'agency lam khong dung y', 'thue ngoai quay TVC', 'bao gia agency co hop ly khong', 'onboard vendor moi'. Khong dung cho — giao viec cho nhan su noi bo thi dung skill 64-team-brief; brief creator quay UGC hoac KOC thi dung skill 06-brief-ugc-egc; nhan brief tu khach khi CHINH MINH la agency thi dung skill 20-brief-client-intake.

The English summary is being prepared. Showing the original description.

Dung khi can FILE HTML email chay duoc tren moi email client — cau truc table, CSS inline, be ngang 600px, dark mode, spec rieng cho Gmail, Outlook, Apple Mail va checklist test truoc khi gui. Mau va font lay tu brand guideline. Kich hoat khi user nhac 'email HTML', 'code email', 'template email', 'email responsive', 'email vo bo cuc tren Outlook', 'anh trong email khong hien', 'paste vao Brevo bi vo'. Khong dung cho — noi dung va chuoi gui email thi dung skill 14-email-marketing; trang web dat sau nut CTA thi dung skill 12-brief-landing-page; quy dinh mau va font thuong hieu thi dung skill 46-brand-guideline.

The English summary is being prepared. Showing the original description.

Dung khi can tra loi duoc tai sao khach chon MINH chu khong chon nguoi khac — positioning statement theo Promise + Proof + Path, ma tran khac biet so voi doi thu, category entry points, thap thong diep 3 tang va huong tagline. Kich hoat khi user nhac 'dinh vi thuong hieu', 'positioning', 'USP', 'khac biet voi doi thu', 'tai sao khach chon minh', 'tai dinh vi', 'noi gi de khach nho', 'san pham giong het thi truong'. Khong dung cho — soi doi thu dang lam gi thi dung skill 08-nghien-cuu-doi-thu; giong noi va tu vung khi viet thi dung skill 35-brand-voice; viet cau slogan / headline poster hai lop thi dung skill 74-copy-hai-lop; dong goi goi ban thi dung skill 31-offer-design; ke hoach ra mat san pham thi dung skill 59-go-to-market.

The English summary is being prepared. Showing the original description.

Dung khi campaign DA KET THUC va can rut ra bai hoc dung cho lan sau — scorecard so lieu vs target, cai gi hieu qua, cai gi khong va vi sao co bang chung, bat ngo ngoai du doan, cap nhat playbook va Brand Hub, action item co nguoi chiu trach nhiem. Kich hoat khi user nhac 'retro campaign', 'retrospective', 'post-mortem', 'tong ket chien dich', 'bai hoc tu campaign', 'campaign vua roi rut ra gi', 'lan sau lam khac the nao'. Khong dung cho — bao cao so lieu dinh ky cho sep hoac khach thi dung skill 07-bao-cao-marketing; danh gia hieu suat tung nhan su thi dung skill 65-team-performance-review; ke hoach ads ky tiep thi dung skill 57-next-ads-plan.

The English summary is being prepared. Showing the original description.

Dung khi thuong hieu DANG bi tan cong hoac campaign gay phan ung xau — phan loai 5 cap L1 den L5, quy trinh 4 gio dau, template phan hoi tung tinh huong, ai duoc phat ngon, danh sach TUYET DOI khong lam va post-mortem sau khung hoang. Kich hoat khi user nhac 'khung hoang truyen thong', 'crisis', 'bi bao xau', 'review 1 sao lan rong', 'content gay phan ung', 'khach to tren mang', 'dang bi tay chay', 'phai xin loi the nao'. Khong dung cho — theo doi va canh bao som khi chua co su co thi dung skill 15-social-listening; campaign kem ve so lieu chu khong phai su co thi dung skill 03-danh-gia-hieu-suat; tong ket bai hoc sau khi da yen thi dung skill 63-campaign-retrospective.

The English summary is being prepared. Showing the original description.

Dung khi da co THIET KE va can duyet truoc khi dang — cham diem 4 nhom brand consistency, hierarchy va do doc, yeu to chuyen doi, phu hop nen tang, moi nhom 10 diem, kem feedback theo dang van de - tai sao - cach sua va verdict duyet / sua nhe / lam lai. Kich hoat khi user nhac 'review design', 'duyet thiet ke', 'feedback thiet ke', 'cham diem design', 'anh nay ok chua', 'nhin sao sao ma khong biet sai cho nao', 'check brand', 'approve creative'. Dung ca khi user chi gui anh va hoi 'xem giup'. Khong dung cho — duyet CHU nhu content brief va ads copy thi dung skill 62-marketing-review; do xem trang co ra don khong thi dung skill 68-cro-audit-trang.

The English summary is being prepared. Showing the original description.

Dung khi leader phai DUYET output CHU cua team truoc khi trien khai — content brief co dung insight va dung pillar khong, CTA co ro khong; ads copy va creative co proof cho claim khong, dung tone khong, hook co nam trong 125 ky tu dau khong; verdict Approve / Revise / Redo kem feedback cu the. Kich hoat khi user nhac 'duyet brief', 'review ads copy', 'duyet content', 'check truoc khi chay', 'bai nay dang duoc chua', 'em viet the nay sep xem giup', 'duyet output team'. Khong dung cho — cham diem THIET KE va hinh anh thi dung skill 47-design-review; danh gia nang luc nguoi lam thi dung skill 65-team-performance-review; can nhieu goc nhin phan bien cho mot huong chien luoc thi dung skill 72-hoi-dong-marketing.

The English summary is being prepared. Showing the original description.

Dung khi can dung cau truc tai khoan quang cao truoc khi bat campaign — phan tang campaign/adset/ad, naming convention de doc data ve sau, CBO hay ABO, va so luong adset hop ly. Kich hoat khi user nhac 'cau truc campaign', 'naming convention ads', 'chia adset the nao', 'CBO hay ABO', 'setup tai khoan ads', 'to chuc campaign'. Khong dung cho — ra soat tai khoan dang chay thi dung skill 21-audit-ads-performance; phan bo ngan sach theo kenh thi dung skill 54-media-plan.

The English summary is being prepared. Showing the original description.

Dung khi ket thuc mot ky va can lap plan quang cao ky sau tu data that — giu winner, thay loser, gia thuyet test moi, va ngan sach theo 3 kich ban. Kich hoat khi user nhac 'next ads plan', 'plan ads thang sau', 'ky toi chay gi', 'dua vao ket qua lap ke hoach ads', 'ads thang toi'. Khong dung cho — lap media plan lan dau khi chua co data thi dung skill 54-media-plan; chan doan tai sao ky vua roi kem thi dung skill 21-audit-ads-performance.

The English summary is being prepared. Showing the original description.

Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip review. Kich hoat khi user nhac 'phan bo ngan sach', 'budget marketing', 'chi bao nhieu cho ads', 'ngan sach quy toi', 'budget allocation', 'nguong cat lo', 'tien it nen do vao dau', 'tieu het budget ma khong biet di dau'. Khong dung cho — tinh nguoc ngan sach can tu muc tieu doanh thu thi dung skill 10-tinh-kpi-nguoc; chia ngan sach chi tiet mot ky ads theo funnel thi dung skill 54-media-plan; ke hoach marketing tong the thi dung skill 00-ke-hoach-mkt.

The English summary is being prepared. Showing the original description.

Use when a PERSONAL brand needs to make money — three funnel versions for founder, coach, and creator, an offer ladder from free to low to mid to high ticket, pricing psychology, inbound versus outbound outreach, and brand deal and sponsorship negotiation, with tax and legal variants for US LLC, EU per country, SEA Pte Ltd, and LATAM MEI. Trigger on 'monetize my personal brand', 'offer ladder', 'launch my course', 'coaching packages', 'sponsorship rates', 'I have an audience and no income'. Not for — a company product offer, see `31-offer-design-global` and `17-pricing-strategy-global`; the strategy that comes first, see `23-personal-brand-strategy-global`; running the community, see `28-community-building-global`.

The English summary is being prepared. Showing the original description.

Dung khi can GIAO VIEC cho tung nguoi trong team marketing hoac chuan bi hop — task cu the, deadline theo gio, definition of done, rang buoc, diem check-in, kem template agenda va bien ban hop lien phong ban co action item. Kich hoat khi user nhac 'giao task cho team', 'brief cho nhan vien', 'phan cong cong viec', 'brief 1:1', 'definition of done', 'template hop', 'agenda hop marketing', 'giao viec xong lam sai y'. Khong dung cho — brief tong the ca chien dich thi dung skill 02-brief-chien-dich; duyet output nguoi ta nop len thi dung skill 62-marketing-review; danh gia hieu suat dinh ky thi dung skill 65-team-performance-review; giao viec ra ben ngoai thi dung skill 67-agency-vendor-brief.

The English summary is being prepared. Showing the original description.

Dung khi can danh gia CON NGUOI trong team marketing dua tren du lieu — KPI scorecard theo tung vai tro writer, designer, media buyer; diem manh co vi du that; diem can cai thien; development plan 30-90 ngay; rubric cham 1-5. Kich hoat khi user nhac 'danh gia nhan vien', 'performance review', 'review nhan su', '1:1 review thang', 'nguoi nay lam duoc khong', 'co nen tang luong khong', 'feedback cho team member'. Khong dung cho — tong ket mot campaign thay vi con nguoi thi dung skill 63-campaign-retrospective; duyet chat luong mot output cu the thi dung skill 62-marketing-review; giao viec va dat deadline thi dung skill 64-team-brief.

The English summary is being prepared. Showing the original description.

Dung khi mot CA NHAN can viet BAI DAI de xay uy tin, khong phai copy ban hang — 3 cau truc chuan cho thi truong VN gom PAS-Insight cho founder, Story-Lesson-CTA cho coach, Hook-List-Reveal cho creator; 6 cong thuc hook long-form; ky thuat nhip cau; do dai theo nen tang LinkedIn, Facebook, newsletter; ma tran tai su dung 1:5. Kich hoat khi user nhac 'viet bai LinkedIn', 'thought leadership', 'long form post', 'newsletter ca nhan', 'viet bai chuyen sau', 'khong biet viet gi tren trang ca nhan', 'muon duoc coi la chuyen gia'. Khong dung cho — copy quang cao tra tien thi dung skill 05-copy-quang-cao; caption ngan cho fanpage doanh nghiep thi dung skill 37-caption-social; kich ban video ngan thi dung skill 04-script-video.

The English summary is being prepared. Showing the original description.

Mo phong hoi dong co van marketing bang nam archetype an danh de chong kieu that bai pho bien nhat khi dung AI mot minh — AI dong y voi nguoi hoi. Moi archetype co lang kinh rieng, cau hoi dac trung va diem mu; bat buoc co nguoi phan bien; san pham chinh la ban do bat dong neu 2-4 diem xung dot that, danh doi ben duoi tung diem, va bang chung nao se giai quyet duoc no. Kich hoat khi user nhac 'hoi dong marketing', 'nhieu goc nhin', 'phan bien giup toi', 'tranh luan chien luoc', 'toi dang phan van giua hai huong', 'ai do cai lai toi di', 'board of advisors'. Khong dung cho — duyet mot output cu the truoc khi trien khai thi dung skill 62-marketing-review; da chon huong roi va can ke hoach thi dung skill 00-ke-hoach-mkt.

The English summary is being prepared. Showing the original description.

Dung khi mot CA NHAN can AM THANH bang AI — clone giong noi, lam podcast, audiobook, voiceover cho video: 3 use case gom voiceover ngan cho TikTok va Reels, podcast 30-60 phut, audiobook; quy trinh thu mau giong, chinh cam xuc va toc do, cong bo dung luat, tai su dung 1 podcast thanh 10 clip ngan. Kich hoat khi user nhac 'voice clone', 'clone giong noi', 'ElevenLabs', 'lam podcast', 'audio AI', 'voiceover AI', 'ngai thu am moi ngay', 'cat podcast ra clip ngan'. Khong dung cho — video co hinh anh nguoi hoac avatar thi dung skill 24-ai-avatar-production; viet loi thoai va hook noi thi dung skill 04-script-video; viet bai dai dang chu thi dung skill 26-thought-leadership-content.

The English summary is being prepared. Showing the original description.

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

The English summary is being prepared. Showing the original description.

Dung khi can nghien cuu tep truoc khi chay ads — interest va behavior mapping, do rong tep, phan tang cold/warm/hot, va gia thuyet targeting de test. Kich hoat khi user nhac 'nghien cuu audience', 'tep target', 'nham ai', 'interest targeting', 'chon tep chay ads', 'lookalike tu dau'. Khong dung cho — hieu tam ly va ngon ngu khach hang thi dung skill 09-insight-khach-hang; phan bo ngan sach cho tung tep thi dung skill 54-media-plan.

The English summary is being prepared. Showing the original description.

Dung khi can chay lai vao nguoi da tuong tac — phan tang warm theo hanh vi va cua so thoi gian, thong diep rieng tung tang, frequency cap, va seed cho lookalike. Kich hoat khi user nhac 'retarget', 'remarketing', 'chay lai nguoi da xem', 'lookalike', 'tep warm', 'khach xem roi khong mua'. Khong dung cho — tim tep moi hoan toan thi dung skill 51-audience-research; keo lai khach da mua roi bo di thi dung skill 69-giu-chan-khach-hang.

The English summary is being prepared. Showing the original description.

Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up. Kich hoat khi user nhac 'media plan', 'plan ads thang toi', 'phan bo ngan sach quang cao', 'chay bao nhieu tien', 'chia budget cho kenh nao', 'ke hoach chay ads'. Khong dung cho — phan bo ngan sach marketing tong the ngoai ads thi dung skill 61-budget-planning; tinh CPL toi da thi dung skill 10-tinh-kpi-nguoc.

The English summary is being prepared. Showing the original description.

Dung khi da co winner va muon tang quy mo ma khong lam hong — 7 dieu kien du de scale, tang doc +20-30% moi lan, mo rong ngang bang tep va kenh moi, va rui ro reset learning phase. Kich hoat khi user nhac 'scale ads', 'tang budget', 'nhan doi ngan sach', 'ads dang tot muon day manh', 'horizontal scaling', 'tang chi tieu'. Quy tac cung: khong tang budget khi CPL dang xau. Khong dung cho — CPL dang xau thi chay skill 21-audit-ads-performance truoc; nhan tep warm thi dung skill 56-retargeting-plan.

The English summary is being prepared. Showing the original description.

Thiet ke thu mien phi de doi lay thong tin lien he — ma tran loai lead magnet theo giai doan nhan thuc, danh sach dinh dang hop VN (checklist, bang bao gia mau, mini-guide, quiz, file Google Sheet tinh san, buoi tu van hoac dung thu mien phi), bang quyet dinh co nen gate hay khong, xin thong tin gi, giao qua kenh nao, trang cam on, tin hieu chat luong lead, va thang cham diem 8 yeu to cho cong cu mien phi. Kich hoat khi user nhac 'lead magnet', 'tang gi de lay so dien thoai', 'qua tang mien phi', 'tai lieu mien phi doi thong tin', 'moi mien phi', 'cong cu mien phi lay lead', 'chay lead ads ma khong biet tang gi'. Khong dung cho — lam trang dat lead magnet thi dung skill 12-brief-landing-page; nuoi duong sau khi da co contact thi dung skill 14-email-marketing; thiet ke goi ban tra tien thi dung skill 31-offer-design.

The English summary is being prepared. Showing the original description.

Chan doan be mat chuyen doi DANG CHAY nhung khong ra don — phan loai 3 truc (loai trang, muc tieu chuyen doi, nguon traffic), chan doan 7 chieu theo dung thu tu tac dong, output 4 nhom sua trong do co ban thay the cho copy, kem che do hoi quy khi sua xong lai kem hon truoc. Kich hoat khi user nhac 'trang khong ra don', 'toi uu chuyen doi', 'CRO', 'landing page khong convert', 'tang ti le chuyen doi', 'sua xong lai kem hon', 'khach vao nhieu ma khong inbox'. Khong dung cho — xay trang moi tu dau thi dung skill 12-brief-landing-page; nghi ngo ads chu khong phai trang thi dung skill 21-audit-ads-performance; muon kiem chung gia thuyet bang so thi dung skill 19-ab-test-setup.

The English summary is being prepared. Showing the original description.