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Design operations and creative excellence for B2B SaaS marketing. Use this skill when building brand identity, designing landing pages, creating presentations, producing ad creative, or building infographics. Also triggers on: brand identity, landing page design, presentation, sales deck, ad creative, infographic, social media graphics, visual design, UI design, brand guidelines.

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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

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Integrates Google Mobile Ads (AdMob) into Flutter using google_mobile_ads v7.x with Banner, Interstitial, Rewarded, and Native ad formats. Use this skill whenever implementing app monetization, adding AdMob ads to Flutter, fixing ad loading or display errors, managing ad lifecycle (preload/dispose), preventing memory leaks from undisposed ads, handling GDPR/ATT consent flows, troubleshooting AdMob dashboard integration, or any time the words 'AdMob', 'google_mobile_ads', 'banner ad', 'interstitial', 'rewarded ad', 'native ad', or 'ad monetization' appear in the request. Supports Android (GMA SDK 24.9+) and iOS (GMA SDK 12.14+).

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Configures deep linking in Flutter using Android App Links (assetlinks.json) and iOS Universal Links (apple-app-site-association) integrated with GoRouter v17.x navigation. Use this skill when setting up HTTPS domain association, handling magic links or email verification links, routing marketing campaign URLs (Google Ads, Facebook Ads) into the app, implementing password reset or invite flows via deep links, fixing deep link verification failures, troubleshooting GoRouter deep link integration, or any time the words 'deep link', 'universal link', 'app link', 'assetlinks', 'AASA', 'magic link', or 'deeplinking' appear in the request. Avoids deprecated custom URL schemes (myapp://).

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.

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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

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Ad-campaign command desk (投放指挥台, Busabase App-in-Skill) for a cross-border e-commerce seller running Amazon Ads, Meta (FB/IG), TikTok Ads, and Google Ads. Use when the user invokes $kelly-ads or /kelly-ads, or asks about 投放, ad campaigns, ad spend, ACOS, ROAS, Amazon Ads, TikTok ads, Meta ads, Google Ads, search terms, negative keywords, bid adjustment, budget pacing, CPC spikes, rejected ads, ad anomaly detection, 广告优化, or reviewing agent-proposed adjustment cards (negative keyword, bid down/up, pause target, budget shift, creative refresh).

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Generates standard operating procedures for B2B SaaS marketing operations: campaign naming conventions, UTM governance, tool administration, workflow QA, data hygiene, lead routing, and incident response playbooks. Use when setting up or auditing marketing ops processes, onboarding a new marketing ops hire, standardizing campaign tracking, fixing broken lead routing, cleaning up HubSpot or CRM data, building QA checklists for campaign launches, or creating incident response procedures for marketing system failures. Also use when asked to "fix our UTM mess," "standardize campaign naming," "build a QA checklist," "audit our marketing ops," or "create an ops runbook." Designed for B2B SaaS marketing teams running HubSpot with multi-geo, multi-segment operations.

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

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Produz variações de anúncio para Google, Meta, LinkedIn e TikTok Ads, com matriz de ângulos e limites de caractere por posicionamento. Use quando o usuário disser "anúncio", "criativo", "Google Ads", "Meta Ads", "tráfego pago", "variações de anúncio", "headline de anúncio".

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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.

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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

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Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", or "real CWV data".

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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

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Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.

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Passthrough proxy for direct access to third-party APIs using managed OAuth connections, provided by [Maton](https://maton.ai). The API gateway lets y Connect to 100+ APIs (Google Workspace, Microsoft 365, GitHub, Notion, Slack, Airtable, HubSpot, etc.) with managed OAuth. Use this skill when users want to interact with external services. Security: The MATON_API_KEY authenticates with Maton.ai but grants NO access to third-party services by itself. Each service requires explicit OAuth authorization by the user through Maton's connect flow. Access is strictly scoped to connections the user has authorized. Provided by Maton (https://maton.ai).

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Comprehensive ad account analysis across all major platforms (Google, Meta Comprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, and agency. Triggers on: "ads", "PPC", "paid advertising", "Google Ads", "Meta Ads", "Facebook Ads", "LinkedIn Ads", "TikTok Ads", "Microsoft Ads", "Bing Ads", "ad audit", "campaign audit", "ROAS", "conversion tracking", "creative fatigue", "bid strategy".

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归因模型设计——量化每个增长渠道的真实贡献，科学分配预算，优化LTV/CAC比。 覆盖：多渠道归因（单触点/多触点）、数据驱动归因（Google DDA）、概率归因、 马尔科夫链归因、U型/T型/时间衰减模型、Cohort分析、LTV预测、MTA/MMM方法论。 融合Google"数据驱动归因"(DDA)、Meta"多触点归因"、字节"增长数据闭环"、网飞"因果推断"。 触发词：归因分析、attribution、渠道分析、ROI分析、CAC计算、LTV计算、归因模型、 数据驱动归因、多渠道归因、漏斗归因、marketing mix、MTA、MMM、转化归因、渠道归因。

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Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini, Atlas Cloud, or MuAPI AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity, design system. Platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, TikTok, Threads, Google Ads.

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Design banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with optional generated or supplied visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, Instagram, Google Display, website hero, print. Styles: minimalist, gradient, bold typography, photo-based, illustrated, geometric, retro, glassmorphism, 3D, neon, duotone, editorial, collage.

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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.

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