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Create a compact public finances briefing for the UK, US, or Australia using official data. Cover deficits, debt, taxes, spending, and fiscal rules, with dated sources, selected sections, multiple export formats, and optional debt sustainability analysis.
Research trending topics, collect source articles, and generate a structured research brief for content creation. Stop writing from thin air — write from real sources. Use this skill when the user wants to research a topic before writing, collect sources for an article, create a research-backed content brief, or says "research [topic] for me", "find sources about [keyword]", "content brief for [topic]", "what's the latest on [product]", "research before writing", "collect articles about [keyword]", "trending news about [topic]", "gather sources for my article", "brief me on [topic]", "what are people saying about [product]", "news roundup for [keyword]", "research brief", "source collection", "content research", "prep research for writing".
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Dung khi thue NGUOI NGOAI lam — agency, freelancer, production house, vendor: scope of work, spec deliverable, so vong sua, quy trinh duyet, moc thanh toan, dieu khoan IP va bao mat, bang danh gia vendor sau du an. Kich hoat khi user nhac 'brief agency', 'thue freelancer', 'quan ly vendor', 'scope of work', 'agency lam khong dung y', 'thue ngoai quay TVC', 'bao gia agency co hop ly khong', 'onboard vendor moi'. Khong dung cho — giao viec cho nhan su noi bo thi dung skill 64-team-brief; brief creator quay UGC hoac KOC thi dung skill 06-brief-ugc-egc; nhan brief tu khach khi CHINH MINH la agency thi dung skill 20-brief-client-intake.
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Dung khi da co y tuong va can huong dan NGUOI QUAY hoac NGUOI DUNG PHIM — storyboard tung beat, footage phai quay, chu chay tren man hinh, nhac, nhip cat, end-frame CTA va spec xuat theo kenh. Khac script video: script la loi thoai, day la huong dan dung. Kich hoat khi user nhac 'brief video', 'brief editor', 'storyboard', 'brief dung phim', 'huong dan cat video', 'brief videographer', 'editor cat khong dung y', 'video dai qua can cat lai'. Khong dung cho — viet loi thoai va hook noi truoc camera thi dung skill 04-script-video; nho khach hoac nhan vien tu quay thi dung skill 06-brief-ugc-egc; thue production house tron goi thi dung skill 67-agency-vendor-brief.
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Dung khi can brief NGUOI KHAC quay video ho — khach hang lam UGC, nhan vien lam EGC, hoac KOC va creator tra phi: tieu chi chon nguoi, huong dan quay tung canh, viec nen va khong nen lam, quyen su dung hinh anh, bang quan ly batch va cach do hieu qua. Kich hoat khi user nhac 'brief UGC', 'brief EGC', 'brief KOC', 'thue creator quay', 'huong dan nhan vien quay video', 'tim KOC o dau', 'creator quay sai y', 'hop dong quyen su dung video'. Khong dung cho — viet loi thoai kich ban video thi dung skill 04-script-video; huong dan editor dung phim thi dung skill 44-brief-video-editor; rai comment seeding duoi bai dang thi dung skill 38-seeding-plan; thue agency hoac production house lam tron goi thi dung skill 67-agency-vendor-brief.
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Dung khi da co lich content va can brief tung bai truoc khi viet — goc tiep can, insight goc, key message, CTA, format va tieu chuan nghiem thu. Kich hoat khi user nhac 'brief bai content', 'brief tung bai', 'goc cho bai nay', 'viet gi cho bai thu 3', 'content brief', 'huong dan viet bai'. Khong dung cho — lap lich ca thang thi dung skill 01-lich-noi-dung; viet caption thanh pham thi dung skill 37-caption-social; brief hinh anh thi dung skill 42-brief-hinh-anh.
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Use when briefing or managing an EXTERNAL agency, freelancer, or production vendor — scope of work, deliverable specs, revision rounds, approval process, USD payment milestones, IP assignment and confidentiality terms, communication rules, and a post-project vendor scorecard. Trigger on 'brief an agency', 'hire a freelancer', 'scope of work', 'the agency is not delivering', 'onboard a new vendor', 'we keep paying for work we have to redo'. Also use when the user is about to sign a supplier with nothing written down. Not for — briefing an internal team member, see `64-team-brief-global`; the campaign brief itself, see `02-campaign-brief-global`; the asset list the vendor produces, see `41-campaign-asset-list-global`.
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Use when ONE specific piece of content needs a brief before anyone writes — placement, angle plus the source insight behind it, key message, three hook options, CTA, format, brand voice reference, visual direction, and distribution. Trigger on 'content brief', 'brief for this post', 'brief a writer', 'what angle should this take', 'brief for the LinkedIn post', 'give the freelancer something to work from'. Also use when the user has a topic and no idea what to actually say about it. Not for — the month schedule of what posts when, see `01-content-calendar-global`; the finished caption text, see `37-social-caption-global`; a spoken video script, see `04-script-video-global`; the image spec, see `42-image-brief-global`.
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Use when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide, do and do-not list, usage rights, deliverables, and batch management. Trigger on 'UGC brief', 'creator brief', 'KOC brief', 'brief for employee videos', 'what do I tell the influencer', 'we hired a creator to film'. Also use when the user asks how to get customers to make videos for the brand. Not for — a script the team writes and shoots itself, see `04-script-video-global`; edit direction for footage already shot, see `44-video-editor-brief-global`; posting inside communities, see `38-community-seeding-global`.
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Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
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Create a structured content brief using the marketing harness brief schema. Selects persona, defines angle, sets quality targets. Use when "create a brief", "content brief", "plan this content", "brief for [topic]", "what persona should I use", or before any content creation to define the strategy. Outputs a brief that /kai-write and /kai-email-system consume.
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Turns a campaign idea, its objectives and the supporting notes (audience material, offer facts, budget and dates, channel list) into one DRAFT one-page campaign brief: objectives, audience, one single-minded message with sourced proof points, channels and timeline, success measures with baselines, mandatories, risks and numbered open questions for the campaign owner. Use when the user asks to "write a campaign brief", "draft a creative brief for this launch", "turn this idea into a one-page brief", "tighten this brief to one page" or "build the marketing brief from these notes". Do not use for a message house, messaging pillars or a launch narrative on its own, use message-house-builder instead; for laying the campaign onto dated slots, use content-calendar-planner. Drafts for human review; never approves, authorises or signs off.
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Create a one-page Monday briefing that combines cash, sales, sales opportunities, saved performance reports, and upcoming commitments. Identify one priority for the week using connected services or data supplied through pasted text and uploaded files.
Prepare legal work briefings from connected email, calendars, documents, and contracts. Choose a daily overview, an internal topic review, or an incident summary, with urgent items, relevant background, information gaps, and suggested next steps.
Turn due diligence findings, collected during a deal review, into briefings for executives, deal leads, or working teams. Highlight material issues, changes since the previous update, review progress, and decisions needed at the level each audience requires.
Create a content brief for ONE planned post: target and secondary keywords, search intent, template choice, competitor gaps from the live SERP, sourced statistics to include, section plan, internal-link targets, and distribution ideas. Use when the user says "content brief", "blog brief", "SEO brief", "article brief". Not a skeleton only (blog-outline), a multi-post plan (blog-strategy, blog-calendar, blog-cluster), or the article itself (blog-write).
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Brief statutes and legislative Acts using the MAPS + RULES framework. Use when briefing statutes, analyzing legislative text, mapping statutory structure, extracting rule-modules from provisions, applying statutes to scenarios, or any statutory analysis task. Triggers include "brief this statute," "analyze this Act," "map the statute," "apply [statute] to [scenario]," "what are the elements of [provision]," "statutory analysis," or references to codified sections (such as 42 U.S.C. sections or Texas Health & Safety Code). Supports two modes - (A) text-only briefing for structural analysis, and (B) scenario-driven briefing that applies statutory provisions to specific facts.
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Produces detailed law-school case briefs of United States judicial opinions in a fixed nine-section structure: memory jogger, facts, procedural history, judicial votes, holding, opinion-by-opinion analysis, five future-application hypotheticals, critique, and verified key quotations. Also builds vote tables, cross-case consistency tables, perspective-based critiques, and LaTeX in article, Beamer and casebook-chapter formats. Use whenever someone asks to brief a case, analyse or explain an opinion, summarise a decision for students, generate hypotheticals from a holding, critique a judgment, tabulate how justices voted, or convert case analysis to LaTeX. Triggers on "brief this case", "case brief", "explain the holding", "what did the court hold", "hypotheticals based on", "critique this opinion", "vote table", "Beamer presentation", "chapter brief", and on any reference to a judicial opinion or Supreme Court decision in a teaching context. Requires web search to verify quotations, votes and holdings.
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Dung khi campaign DANG CHAY va can asset moi ngay trong hom nay — creative chay chai, CTR tut, muon test angle moi: brief 1 trang rut gon, nhan ban tu creative dang thang, chi ghi phan thay doi, kich thuoc can, deadline cung va SLA duyet 30 phut. Kich hoat khi user nhac 'brief nhanh', 'can asset gap', 'creative fatigue', 'quick brief', 'can anh trong ngay', 'thay creative ngay', 'ads tut roi can bai moi'. Khong dung cho — brief day du cho asset moi hoan toan thi dung skill 42-brief-hinh-anh; liet ke asset ca campaign tu dau thi dung skill 41-campaign-asset-list; chi doi kich thuoc tu master co san thi dung skill 50-asset-resize.
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Dung khi can GIAO VIEC cho tung nguoi trong team marketing hoac chuan bi hop — task cu the, deadline theo gio, definition of done, rang buoc, diem check-in, kem template agenda va bien ban hop lien phong ban co action item. Kich hoat khi user nhac 'giao task cho team', 'brief cho nhan vien', 'phan cong cong viec', 'brief 1:1', 'definition of done', 'template hop', 'agenda hop marketing', 'giao viec xong lam sai y'. Khong dung cho — brief tong the ca chien dich thi dung skill 02-brief-chien-dich; duyet output nguoi ta nop len thi dung skill 62-marketing-review; danh gia hieu suat dinh ky thi dung skill 65-team-performance-review; giao viec ra ben ngoai thi dung skill 67-agency-vendor-brief.
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Dung khi campaign da chot huong va can biet phai thiet ke NHUNG GI — danh sach asset theo kenh kem kich thuoc, so luong, uu tien, nguoi lam, deadline dat nguoc tu ngay launch theo timeline T-14 den D+1 va quy uoc dat ten file. Kich hoat khi user nhac 'asset list', 'danh sach asset campaign', 'designer can lam gi', 'liet ke file thiet ke', 'campaign nay can bao nhieu anh', 'checklist design', 'khong biet con thieu asset nao'. Khong dung cho — brief chi tiet cho tung asset thi dung skill 42-brief-hinh-anh, 43-brief-carousel hoac 44-brief-video-editor; brief tong the chien dich cho ca team thi dung skill 02-brief-chien-dich; nhan mot master ra du kich thuoc thi dung skill 50-asset-resize.
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Dung khi can brief mot CHUOI NHIEU SLIDE — carousel Facebook, Instagram, LinkedIn hoac bo anh doc theo mach: hook o slide 1, xay gia tri o giua, CTA o slide cuoi, kem huong dan render HTML preview de duyet concept truoc khi vao production. Kich hoat khi user nhac 'brief carousel', 'lam carousel', 'bo slide dang Facebook', 'tach bai nay thanh carousel', 'brief slide', 'render carousel xem truoc', 'post nhieu anh'. Khong dung cho — mot anh tinh don le thi dung skill 42-brief-hinh-anh; slide thuyet trinh ban hang thi dung skill 71-sales-enablement; huong dan thao tac tren Canva thi dung skill 45-brief-canva.
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Use when an editor or videographer needs production direction — beat-by-beat storyboard, footage to shoot, b-roll, text overlays, music and pacing, transitions, CTA end frame, and per-channel export specs. This is the EDIT instruction, not the spoken script. Trigger on 'video brief', 'editor brief', 'storyboard', 'brief for the video editor', 'how should this video be cut', 'we have the footage and no direction'. Also use when raw clips exist and nobody knows what the final should look like. Not for — the words said on camera, see `04-script-video-global`; briefing a creator to film their own, see `06-ugc-egc-brief-global`; resizing a finished video, see `50-asset-resize-global`.
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Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, citation capsule planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citations (GEO/AEO). Use when user says "content brief", "blog brief", "write brief", "outline blog", "plan blog post", "blog outline", "content outline".
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