1.1K skills · sorted by relevance
Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.
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Create evidence-based Meta ad creative briefs, copy angles, and testable asset concepts for Facebook and Instagram. Use when asked for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC concepts, creative briefs, new ad concepts, or creative refreshes.
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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
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AI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/HumanKind calibration, and recursively refines until the 9+ threshold is reached. Accepts briefs in any format — text, voice transcript, PDF, or raw notes. Use when the user asks to generate creative concepts, brainstorm campaign ideas, develop a Big Idea or campaign platform, evaluate or critique existing creative work, find consumer insights, or shares a brief for ideation — including activations, PR-stunts, brand utility, experiential, and non-advertising ideas. Calibrates against a library of 569 legendary campaigns (P01-P18 pattern map) to detect saturation and ensure originality. Do not use for media planning, production budgeting, brand identity/logo design, copywriting final drafts, or market research data collection.
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Ad Creative workflow skill. Use this skill when the user needs Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.
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Rapidly generate up to 25 distinct ad creative hypotheses for testing. Produces a matrix of angles (pain, benefit, social proof, urgency, curiosity, comparison) x formats (static, carousel hook, UGC-style, bold-text overlay) with headline, visual prompt, and rationale for each, then generates the visuals with any image tool. Use when the user wants "ad variations", "ad concepts", "creative testing batch", "give me 25 ads", or paid-social creative ideation. Part of the Creative Production set.
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Choose a named creative method suited to the project and stage of work. Generate, expand, compare, or refine ideas with concrete mechanisms, honest tradeoffs, and at least one practical option with a first step.
Develop varied ideas for names, writing angles, and problem solving by exploring five candidates internally and presenting the strongest. It also expands small example collections into diverse datasets for evaluation, training, or testing.
Explore computer science and AI research directions using eight creativity frameworks. Combine ideas across fields, question hidden assumptions, and transfer mechanisms from other disciplines to develop research questions with testable predictions.
Create and refine visuals for ads, social posts, product imagery, logos, charts, and related design work. Compare distinct directions on a shared board in the Creative Production app, then select and revise preferred results.
Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群
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Publish finished creatives as live Meta (Facebook/Instagram) ads via the Meta Marketing API, plus research and ad-copy support. Uploads an image or video, builds a multi-variant TEXT_LIQUIDITY creative, and creates a PAUSED ad in an existing ad set. Also pulls top-performing ads (ranked by ROAS) and competitor ads from the Ad Library to inform copy. Use when the user asks to deploy / publish / launch a creative as a Meta or Facebook ad, build a Meta ad, push a video or image into an ad set, pull their top ads, or research competitor ads. Not for generating creative (use the image/video skills) and not for writing AdTable/Airtable rows (use adtable-light).
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Applies cognitive science frameworks for creative thinking to CS and AI research ideation. Use when seeking genuinely novel research directions by leveraging combinatorial creativity, analogical reasoning, constraint manipulation, and other empirically grounded creative strategies.
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Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream content, copy, design, and art-direction skills consume as required input. The aesthetic depth layer, distinct from `creative-brief` (operational kickoff: scope, audience, deliverables, constraints). Use when a project needs aesthetic coherence across many small decisions and the user has only a vague feeling, or when multiple downstream aesthetic-producing skills need a shared brief. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes. Does NOT fire for a general kickoff brief (use `creative-brief`), tactical single-piece work, already-documented direction, purely functional output, or locked production-stage work.
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Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Also triggers when prior builds have come out as siblings and a systematic divergence approach is needed.
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Plan a creative testing roadmap with script-computed sample sizes. Fatigue → creative-health. "build a creative testing roadmap"
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Dung khi campaign DANG CHAY va can asset moi ngay trong hom nay — creative chay chai, CTR tut, muon test angle moi: brief 1 trang rut gon, nhan ban tu creative dang thang, chi ghi phan thay doi, kich thuoc can, deadline cung va SLA duyet 30 phut. Kich hoat khi user nhac 'brief nhanh', 'can asset gap', 'creative fatigue', 'quick brief', 'can anh trong ngay', 'thay creative ngay', 'ads tut roi can bai moi'. Khong dung cho — brief day du cho asset moi hoan toan thi dung skill 42-brief-hinh-anh; liet ke asset ca campaign tu dau thi dung skill 41-campaign-asset-list; chi doi kich thuoc tu master co san thi dung skill 50-asset-resize.
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Use when a LIVE campaign needs a new asset the same day — creative fatigue, CTR decay, climbing frequency, or a new angle to test: stripped-down input, duplicate the winning creative and change only what is listed, a one-page template, and a hard SLA so the designer ships in 2-4 hours. Trigger on 'quick brief', 'need an asset fast', 'creative fatigue', 'swap the creative today', 'frequency is too high', 'the ad is dying and we need a new one'. Not for — planning assets before launch, see `41-campaign-asset-list-global`; a full concept brief with time to spare, see `42-image-brief-global`; resizing an existing master, see `50-asset-resize-global`; raising budget on a winner, see `55-scaling-ads-global`.
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Creative companion and muse. Use when the user asks to talk to their creative muse or activate the creative muse.
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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
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Designs high-performing ad creatives across Instagram, Facebook, TikTok, LinkedIn, Google (Display / Demand Gen), YouTube, Pinterest, and X/Twitter — locking platform dimensions, safe zones, text overlay policy, character limits, industry visual DNA, ad objective hierarchy, composition patterns, CTA strategy, and prompt sanitation. Use when the user says "create an ad", "design an ad creative", "make an ad", "广告创意", "帮我做个广告图", "Instagram ad", "TikTok ad", "Facebook ad", "Google Display ad", "LinkedIn ad", "YouTube ad", "Pinterest ad", "promotional image", "campaign creative", "ad banner", "投放图", or any platform-specific ad request. Routed from `product-shots` when `asset_type == "ad"` or `is_promotion == True`.
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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
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The creative process in art from idea to exhibition. Covers five phases of creative work (inspiration, incubation, exploration, execution, reflection), sketchbook practice, artist statements, critique methodology (formal and conceptual), portfolio development, and the studio as a working environment. Use when guiding students through project development, facilitating critique sessions, developing artist statements, curating portfolios, or understanding how professional artists structure their creative practice.
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This skill should be used when the user asks to "brainstorm", "explore options", "get creative", "what if we...", or selects "Let's get creative" during story or cycle creation. NOT for a bare vague feature idea where generating options would mean inventing the premise first - that routes to /craft:riff (riff first, options after). Generates 3-4 creative options with trade-offs, visual direction for UI stories, and wireframes.
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