Results for “positioning”

Orchestrator skill that chains /slideshow-script → /paper-marketing → /video-content for end-to-end TikTok slideshow production. Each phase is an independent Lego block — this orchestrator is just one recipe that combines them. Produces 5 publishable TikTok videos from a single positioning angle. Triggers on "TikTok slideshow", "TikTok video", "make TikTok", "slideshow video", "TikTok content".

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Generate 5 different narrative scripts for visual slideshows from a single positioning angle. Each script uses a different storytelling framework (AIDA, PAS, BAB, Star-Story-Solution, Stat-Flip) producing genuinely different stories, not layout variations. Make sure to use this skill whenever the user wants slideshow scripts, TikTok content scripts, carousel copy, narrative frameworks for visual content, or says anything about writing scripts for slides or social media storytelling. Even 'write me some TikTok content' or 'I need carousel copy' should trigger this. Outputs structured YAML content specs that chain directly to /paper-marketing for visual design.

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Brand-grounded Remotion video pipeline. Take a brief, ground it in `brand/` (voice, audience, positioning, creative-kit), write a beat sheet, scaffold a fresh Remotion project, generate any required assets, compose with frame-driven animations, and bake a final MP4. Use this skill whenever the user wants to build a NEW Remotion video from scratch — product films, motion graphics, code-driven shaders, CRT/glitch effects, HTML-in-canvas demos, React video. Triggers on requests like "make a remotion video", CRT/glitch/scanline effects, html-in-canvas demos, video shaders, WebGL video, and frame-driven React video. This is the mktg-native sibling of the personal `/cmo-video` skill: `/cmo-video` recreates the *style* of an existing reference video; `/cmo-remotion` builds something new from a brief. Always load `remotion-best-practices` before stage 5 (compose).

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Enhance an existing marketing plan with parallel research. Use when the agent has a draft plan (brand strategy, campaign brief, content calendar, launch plan) that needs strengthening with real data. Triggers on 'deepen this plan', 'strengthen this strategy', 'research gaps in my plan', 'make this plan better', 'this plan is too surface level', 'add research to this', 'validate this plan', 'back this up with data', or when a plan exists but lacks audience data, competitive positioning, or keyword strategy. Make sure to use this whenever someone has an EXISTING plan that feels thin or unresearched — even if they just say 'is this plan good enough?' or 'what's missing here?', they likely need deepening. This skill ENHANCES existing plans — it does not create new ones. If no plan exists, route to /brainstorm or /launch-strategy first.

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当用户需要找出产品/服务的独特竞争优势来写定位文案或广告主轴时调用。 适用于：产品同质化严重不知怎么差异化、新产品定位、重新审视现有产品的竞争优势。 核心信号：用户在问"我的产品和别人有什么不同""怎么让客户选我而不是对手"。 不适用于：已有明确USP只需要执行、不需要竞争分析的产品（如垄断市场）。

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Design value propositions for candidate customer segments and help the user choose the strongest one. Use when Codex needs to explain jobs, pains, and gains when needed, check niche-positioning prerequisites, ask one question at a time, present multiple value-proposition options, and write user-confirmed outputs into `opc-doc/`.

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Chinese journal scout — searches candidate journals via Wanfang API, performs L1 deterministic rejection screening (language/funding/subject mismatch), and L2 citation fingerprint analysis (reference journal distribution → academic ecosystem positioning).

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Assume the role of Galyarder CMO (Chief Marketing Officer). Growth champion. Lead conversion rate optimization (CRO), analytics architecture, growth engineering, and data-driven market positioning.

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Use when pricing, packaging, plan structure, or monetization tradeoffs need to be evaluated against positioning, conversion, and margin.

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"Conduct SWOT analysis with TOWS matrix for strategic planning. Use this skill when the user needs to evaluate a company, product, or project by identifying strengths, weaknesses, opportunities, and threats, or wants to generate strategic options from internal and external factors. Also use when the user mentions competitive positioning, strategic assessment, or asks 'what are our advantages and risks', even without naming SWOT explicitly.".

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Launch and run a freelance practice covering positioning, pricing, contracts, and client management.

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Writing biosketches that build reviewer confidence — personal statement, contributions, and honest positioning.

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Turn launch dates, campaign inputs, and asset requests into a structured content calendar and workback plan. Use when the work is recurring marketing coordination and schedule packaging. Do not use for brand strategy, positioning design, or deep performance interpretation.

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Build a Go-to-Market (GTM) plan for new product launches, market entries, or feature rollouts. Covers market sizing (TAM/SAM/SOM), positioning, messaging, channel strategy, pricing approach, and launch timeline. Use when preparing to bring something new to market. Do not use for ongoing marketing operations or campaign execution.

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Build competitive intelligence briefs following the CI cycle — Plan, Collect, Analyze, Disseminate. Profile competitors, create feature comparison matrices, analyze pricing, build positioning maps, and identify win/loss patterns. Use when preparing for product launches, sales enablement, or strategic reviews.

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Use when a task needs the judgment of a crossing guard or traffic flagger — siting a school crossing or work-zone flagger station, choosing high-visibility apparel class and taper length for a lane closure, deciding whether a crossing needs an adult guard versus a signal, or writing site-specific positioning instructions for a new location.

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Use when a task needs the judgment of an Aerospace Engineering and Operations Technologist/Technician — verifying an installed fastener's preload against a drawing's torque callout via the T=K·D·F relationship, reducing strain-gauge data from a structural proof-load test into stress and checking it against an FEA-predicted margin, selecting and executing an NDI method against a defect type and material, reducing a wind-tunnel test point's dynamic-pressure and Reynolds-number data, or ballooning and dispositioning an AS9102 first article inspection. Distinct from an aerospace-engineer (owns the design, structural analysis, and certification basis) — this role builds, instruments, tests, and inspects the hardware the engineer specified, closing the loop with measurement rather than deriving a new analysis.

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Use when diagnosing frontend build failures, runtime errors, UI anomalies, API/data problems, white screens, request failures, or unexplained production exceptions; Chinese triggers include debugging, debug, troubleshooting, positioning, error reporting, exceptions, white screens, request failures.

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Run structured product thinking exercises before writing a spec. Use this skill when: - You need to think through a feature idea before writing a PRD - You want to run the 11-star experience exercise for a feature - You need a positioning statement using Geoffrey Moore's framework - You want to define product principles and success vision for a new feature - You have a raw feature idea and need to turn it into a structured brief

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Write press releases for product launches, funding announcements, partnerships, executive hires, and milestones using the Inverted Pyramid (AP journalism) and Ogilvy on Headlines (David Ogilvy, Ogilvy on Advertising). The lede answers Who/What/When/Where/Why in 40 words or fewer. The headline selects the right audience and promises a specific benefit. Use when the user asks for a press release, media release, news announcement, PR for X, launch announcement, funding announcement, or "write a press release". Reads brand voice and positioning from knowledge/. For pitching it to a journalist, see pr-pitch-writer. For the customer story behind it, see case-study-writer.

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Write personalized pitch emails to journalists, podcasters, newsletter writers, and analysts using AIDA adapted for media pitching and Ryan Holiday's journalist psychology from "Trust Me I'm Lying." Different from press releases (use /press-release-writer for those). Use when the user asks to pitch a journalist, pitch a reporter, "get coverage in X", media outreach, podcast pitch, analyst briefing request, or wants to land a story. Reads brand voice and positioning from knowledge/. For the press release itself, see press-release-writer. For the underlying customer story, see case-study-writer.

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Write long-form thought leadership articles, opinion pieces, industry POV essays, and CEO/founder bylines using the Made to Stick SUCCESs framework (Chip and Dan Heath). Use when the user asks for a long-form article, executive byline, opinion piece, industry POV, manifesto, "explain our point of view on X", or wants to publish an authority-building piece (1200-2500 words). Reads brand voice and positioning from knowledge/. For a short-form post, see linkedin-post. For the newsletter, see newsletter-writer. For improving an existing draft, see copy-review.

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Write landing page copy for product pages, campaign pages, lead-gen pages, pricing pages, and feature pages. Use when the user asks for landing page copy, product page, lead magnet page, "write the page for X", pricing page copy, feature page, hero section, or web copy that converts. Uses the StoryBrand SB7 framework (Donald Miller) to structure every page. Reads brand voice, positioning, and ICP from knowledge/. For improving an existing page's copy, see copy-review. For diagnosing why a page does not convert, see page-cro. For the ads driving traffic to it, see ad-campaign-writer.

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Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for [product], demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a full quarterly strategy rather than one campaign, see marketing-plan scope in positioning-doc and kpi-review. For the content schedule inside the campaign, see social-calendar. For the post-campaign review, see retro.

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