91 skills · sorted by relevance
End-to-end analytics implementation for web and SaaS: GA4, Google Tag Manager, event taxonomy, conversion tracking, and UTM strategy. Use when building a tracking plan, debugging missing events, setting up GTM, or auditing existing analytics.
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When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.
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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
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Use when conversion TRACKING must be set up or fixed before spending — Meta Pixel and Conversions API, Google Ads conversions with Enhanced Conversions, GA4, TikTok Pixel and Events API, server-side GTM, consent mode for GDPR and CCPA, UTM conventions, iOS ATT attribution windows, and a pre-launch verification checklist. Trigger on 'tracking setup', 'pixel setup', 'CAPI', 'GA4 events', 'conversions are not being recorded', 'Meta and Shopify numbers do not match'. Also use when launch is imminent and nothing has been verified. Not for — auditing a live account broadly, see `21-ads-audit-global`; analyzing data once it flows, see `13-data-analysis-global`; the campaign hierarchy, see `52-account-structure-global`.
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Mutation testing ile test suite kalitesini olc. Stryker, mutmut, go-mutesting destegi.
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Marketing analytics - UTM, attribution, CAC, ROAS, conversion tracking.
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Generate QR codes with URLs and UTM tracking. Exports PNG/SVG with captions. Use for single codes, batch generation, or marketing campaigns with tracking parameters.
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Validate test effectiveness with mutation testing using Stryker (TypeScript/JavaScript with Vitest or bun test via @hughescr/stryker-bun-runner) and mutmut (Python). Find weak tests that pass despite code mutations. Use to improve test quality.
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Write effective unit tests with Jest, Vitest, or pytest. Covers the test-doubles taxonomy (stub/spy/mock/fake), Arrange-Act-Assert, coverage threshold configuration and CI gating, snapshot testing, fake timers, and mutation testing with Stryker/mutmut. Use when: "unit test," "Jest," "Vitest," "pytest," "mock," "coverage threshold," "test doubles," "mutation testing," "fake timers," "snapshot test." Not for: interpreting coverage reports or finding coverage gaps — use coverage-analysis; AI generating the test code for you — use ai-test-generation; auditing existing tests for smells — use ai-qa-review; browser/component rendering assertions — use cypress-automation or visual-testing. Related: coverage-analysis, ci-cd-integration, ai-test-generation, shift-left-testing.
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Odoo 19 development knowledge base with 18 specialized guides covering Actions (ir.actions.*, cron jobs, server actions), Controllers (HTTP routing, endpoints, auth types), Data files (XML/CSV records, shortcuts, noupdate), API Decorators (@api.depends, @api.constrains, @api.ondelete, @api.onchange, @api.model, @api.private), SQL Constraints (models.Constraint replacing _sql_constraints), Database Indexes (models.Index), Module development (manifest, wizards, reports), Field types (Char, Text, Monetary, relational fields), Manifest configuration (__manifest__.py, dependencies, asset bundles), Mixins (mail.thread, mail.activity.mixin, mail.alias.mixin, utm.mixin), ORM Model methods (search, CRUD, domain filters, recordsets, CamelCase model naming), Migration scripts (pre/post/end hooks, data migration), OWL frontend components (hooks, services, lifecycle), Performance optimization (N+1 prevention, batch ops, _read_group), QWeb Reports (PDF/HTML, paper formats, barcodes, t-out), Security/ACL (record rules, field permissions, privilege-based groups, @api.private), Testing (TransactionCase, HttpCase, mocking, query count assertions), Transactions (savepoints, UniqueViolation, serialization failures), Translations (i18n, PO files, translatable fields), XML Views (list/form/search, kanban card templates, xpath inheritance, QWeb templates). Use when writing, reviewing, or debugging any Odoo 19 Python or XML code, creating or modifying modules, fixing performance issues, or looking up Odoo 19 API patterns and best practices. Includes CSS/SCSS asset authoring and review for Odoo addons.
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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-testing.
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Переписывает русский текст со следами нейросети так, чтобы он читался как написанный живым человеком: убирает канцелярит, штампы ChatGPT, пустые подводки, «не просто X, а Y», тройки, лишние тире и жирный, мусор вставки из чата (contentReference, utm_source, невидимые символы). Числа, имена, даты, условия и отрицания сохраняет и сверяет. Используй, когда просят «очеловечь», «перепиши по-человечески», «убери гпт-шность», «сделай живым», «убери канцелярит / воду / штампы», «звучит как нейросеть», «отредактируй», «причеши текст», а также для разбора без правки: «что выдаёт ИИ», «проверь текст». Только для русского языка.
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Suede-owned measurement discipline for tracking plans, event and conversion instrumentation, UTM and campaign-parameter hygiene, and verification of what actually fires. Use when setting up, auditing, or repairing analytics across web, product, paid, and lifecycle surfaces. NOT FOR: experiment design or significance decisions (use suede-ab-testing), campaign optimization (use suede-ads), attribution models, model comparison, or cross-tool reconciliation (use suede-attribution), or revenue-process architecture (use suede-revops).
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Generate QR codes with URLs and UTM tracking. Exports PNG/SVG with captions. Use for single codes, batch generation, or marketing campaigns with tracking parameters.
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Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.
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Analyze HitKeep ecommerce and conversion data. Use for revenue, orders, average order value, products, sources, ecommerce funnels, conversion changes, UTM performance, acquisition quality, or aggregate city, provider, and ASN context.
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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-testing.
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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
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Look up junior.guru web analytics (traffic, pageviews, visitors, top pages, referrers, countries, UTM sources, devices, events) via public Simple Analytics, and Google search performance (queries, impressions, clicks, positions, CTR) from Search Console data saved in the repo. Use whenever a task needs data about website visits, page popularity, SEO, or what people search for.
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Use this skill when applying VCSDD to Python projects. Provides hypothesis property testing patterns, mutmut mutation testing, and pytest integration for the VCSDD pipeline.
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Marketing analytics and data-driven optimization for B2B SaaS campaigns. Use this skill when analyzing marketing performance, optimizing conversion rates, running A/B tests, conducting customer research, creating marketing dashboards, building attribution models, analyzing funnel metrics, or storytelling with data. Also triggers on: marketing ops, performance analytics, CRO, A/B testing, data storytelling, customer insights, tracking plan, event taxonomy, UTM taxonomy, GA4 audit, consent mode, instrumentation contract, sample size calculation, minimum detectable effect, test duration, not enough traffic to A/B test, statistical significance, Bayesian vs frequentist, sample ratio mismatch, experiment feasibility, martech stack, marketing tech stack audit, tool consolidation, build vs buy, vendor evaluation, shadow IT tools, ESP/CRM/platform migration, switching cost, cutover plan, suppression list migration, data portability, customer interviews, survey design, sampling frame, non-response bias, how many people should I interview, thematic saturation, voice of customer, jobs-to-be-done, buyer persona research, is this finding real, data enrichment, which enrichment provider should we buy, waterfall enrichment, contact data quality, match rate, our list data is bad, email verification, catch-all domain, accept-all, bounce rate from bad data, B2B data decay, how often should we re-verify contacts, ZoomInfo vs Apollo vs Clearbit evaluation, cost per usable record, where did this list come from, GDPR Article 14 notice, purchased list compliance, suppression screening, TAM list building, demand planning, marketing plan, how many leads do we need, what pipeline target should marketing carry, funnel model, top-down vs bottom-up plan, plan of record, annual marketing planning, quarterly planning, pipeline coverage we have to create, sales cycle lag, our leads cannot close this quarter, carry-in pipeline, scenario planning, conservative moderate aggressive forecast, stretch target, reforecast, re-forecast triggers, assumption register, capacity ceiling, addressable audience ceiling, marginal cost per lead, blended CPL is wrong, we missed plan and nobody knows why, AI policy for the marketing team, AI governance, AI acceptable use policy, which AI tools are we allowed to use, can I paste customer data into ChatGPT, shadow AI, AI use register, human review of AI output, when can we stop reviewing every AI draft, can the agent send on its own, the AI made a mistake now what, pull back AI autonomy, AI evals, our AI vendor changed the model, AI output went out wrong, prompt injection, can our AI read prospect replies safely, lethal trifecta, the AI leaked internal notes, turn off auto-generated ad assets, auto-applied recommendations, AI literacy training, EU AI Act Article 4, duplicate records in the CRM, dedupe before import, which value wins in a merge, CRM cleanup.
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Use when testing Django applications with pytest - TDD workflow, pytest-django setup, factory_boy and model-bakery fixtures, DRF API testing, mocking and patching, integration tests, mutation testing with mutmut, or coverage
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Use when writing Python tests with pytest - fixtures, parametrization, markers, conftest layout, pytest-asyncio, pytest-django, coverage with pytest-cov, mocking with pytest-mock, parallel runs with xdist, mutation testing with mutmut, or CI integration
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