Results for “messaging”

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP Index", or "I dont know where to start with marketing". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer-lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

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Designs automated email and SMS programs — welcome and onboarding sequences, nurture, re-engagement, transactional messaging, and the timing and segmentation behind them. Use this to build or fix an email sequence, plan lifecycle automation, improve open or click performance, set up SMS flows, or decide what messages a customer should receive and when.

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Scrape G2, Capterra, and Trustpilot reviews for your product and competitors, then extract recurring themes, objections, proof points, and exact customer language for use in messaging. Chains review-site-scraper with LLM analysis. Produces a weekly or monthly digest that feeds directly into copywriting, positioning, and sales enablement. Use when a marketing team needs to ground messaging in real customer language.

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Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape before defining their own position.

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Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our homepage say', 'nobody reads our emails', 'how do I create a lead generator', 'our marketing isn't working but our product is good'. NOT for growth channel selection (use Traction), not for product positioning against competitors (use Obviously Awesome), not for pricing (use Monetizing Innovation).

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Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.

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Use when setting up Firebase Cloud Messaging, managing permissions and tokens, handling background/foreground notification taps, or dispatching messages server-side (HTTP v1).

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Draft Twilio messaging or voice workflow requests for separately authorized execution. Use for this Bot Generator Bot template; creates drafts or simulations within its declared scope.

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Standards for Feign clients and asynchronous messaging with Spring Cloud Stream. Use when implementing Feign HTTP clients or async event messaging in Spring Boot microservices.

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Builds a positioning canvas (competitive alternatives, differentiated value, best-fit customer, category) plus a strategic narrative and sales-pitch storyboard, and grades existing positioning or messaging. Use for 'positioning', 'how do we describe our product', 'messaging', 'our pitch isn't landing', 'category', 'differentiation', 'one-liner', 'value prop', 'old game new game'. Draws on 43 Lenny's Podcast guests incl. April Dunford, Andy Raskin and Arielle Jackson.

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Send and receive messages between AI agents using AI Maestro's messaging system. Use this skill when the user asks to "send a message", "check inbox", "read messages", "notify [agent]", "tell [agent]", or any inter-agent communication.

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Provides Event-Driven Architecture (EDA) patterns for Spring Boot — creates domain events, configures ApplicationEvent and @TransactionalEventListener, sets up Kafka producers and consumers, and implements the transactional outbox pattern for reliable distributed messaging. Use when implementing event-driven systems in Spring Boot, setting up async messaging with Kafka, publishing domain events from DDD aggregates, or needing reliable event publishing with the outbox pattern.

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Use when auditing marketing, messaging, offers, funnels, or content strategy. Triggers on "audit my marketing", "review my landing page", "improve my funnel", "content strategy review", "messaging review", "offer feedback", "marketing checkup", "why isn't my marketing working", "audit my brand". Works at any budget or company size.

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Define go-to-market strategy including launch plan, messaging, channels, and timing during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "messaging", "launch channels", "GTM". Outputs GTM- entries with launch plan components.

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Braze customer engagement platform expertise. Audit campaigns, Canvases, segments, messaging channels, and data architecture. Use when the user asks about Braze, customer engagement, push notifications, in-app messaging, cross-channel orchestration, or lifecycle marketing at scale.

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Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.

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Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.

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Bridge local AI coding agents (Claude Code, Cursor, Gemini CLI, Codex) to messaging platforms (Slack, Telegram, Discord). Use when: controlling AI agents from team chat, sending coding tasks via Slack/Telegram, building team-accessible AI workflows.

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Centrifugo is a self-hosted real-time messaging server: your backend publishes over an HTTP or gRPC API and browsers or mobile apps receive messages over WebSocket, SSE or HTTP streaming. Use when the user wants chat, live notifications, presence ("who is online"), message history with recovery, or any WebSocket pub/sub without writing a socket server.

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Use Amazon SNS for pub/sub messaging and notifications. Create topics and manage subscriptions across protocols (SQS, Lambda, HTTP, email, SMS). Configure message filtering, mobile push notifications, and fan-out architectures.

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Ably is a hosted realtime messaging service: clients publish and subscribe to named channels over WebSockets, see who is present, replay message history, and resume after a dropped connection. Use when a user asks to "add realtime updates", "push live notifications to the browser", "show who is online", "add a chat room with typing indicators", "publish from a serverless function", or "authenticate Ably clients without exposing the API key". Covers the ably 2.x JavaScript SDK (Realtime and REST), JWT token authentication, presence, history and rewind, batch publishing, and the @ably/chat 1.x SDK.

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Core marketing principles for startups. Covers positioning, messaging, channels, and growth. Focus on what works for resource-constrained teams. Battle scars included: I've watched startups burn $1M on Instagram ads because "that's where competitors are", seen "growth hacks" destroy brand trust overnight, and advised founders who scaled marketing before finding product-market fit. Contrarian take: Most startup marketing advice is backwards. The best marketing doesn't feel like marketing. Distribution comes before product features. And your first 100 customers should never come from paid ads. Use when "marketing strategy, positioning, messaging, customer acquisition, growth channels, brand, go-to-market, " mentioned.

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Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

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Unified messaging via Beeper Desktop MCP. Search chats, send messages, manage conversations across all networks (iMessage, WhatsApp, Signal, Telegram, Discord, Slack, etc.)

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