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Growth strategy analysis, organic growth decomposition, inorganic growth, M&A strategy, pipeline analysis, revenue growth drivers, strategic initiatives, expansion strategy, growth trajectory, product pipeline growth
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Orchestrate go-to-market strategy by running positioning, offer construction, and channel allocation as a sequenced workflow during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "GTM", "launch this product". Chains three framework-grounded sub-skills (Dunford → Hormozi → ORB) and reconciles their outputs.
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Builds a content strategy a small team can execute: audience needs backed by counted evidence, an audit of what is already published, a topic map with one page per search intent, a scored backlog, a 90-day calendar sized to real capacity, and the numbers that will show whether it worked. Use when someone asks "what should we write about", "plan our blog", "content strategy", "content plan for next quarter", "topic clusters", "content audit", "our blog traffic is falling", or wants a pile of content ideas turned into a prioritised plan.
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World-class creative strategy expertise combining the conceptual brilliance of agencies like Wieden+Kennedy, the data-informed creativity of modern brands, and the artistic vision that makes campaigns unforgettable. Creative strategy is the bridge between business objectives and creative execution. Great creative isn't just pretty pictures - it's strategic thinking made visible. The best creative strategists understand that breakthrough ideas come from deep insight, that constraints breed creativity, and that the most memorable campaigns are the ones that tell true stories in unexpected ways. Use when "creative strategy, campaign concept, creative direction, art direction, video production, photo shoot, brand campaign, advertising, ad creative, visual identity, campaign idea, creative brief, storyboard, motion design, commercial, brand video, creative, campaigns, art-direction, video, advertising, visual, storytelling, production" mentioned.
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Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
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Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.
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Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM motion, launch marketing pack, press outreach, developer product launch.
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When the user wants help with pricing decisions, packaging, or monetization strategy. Use when the user mentions 'pricing,' 'pricing model,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'pricing strategy,' 'pricing experiments,' 'price anchoring,' 'enterprise pricing,' 'GTM pricing,' 'price setting,' 'value-based pricing,' 'revenue optimization,' or 'pricing psychology.' This skill covers pricing research, tier structure, packaging strategy, discount frameworks, upsell mechanics, and pricing experiments.
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When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
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A C-level strategy advisory board, run as a team of named specialist agents, that takes an executive from a raw strategic question to a defended, board-ready recommendation. Use this skill whenever the user faces a significant business decision or wants strategic analysis — market entry, build-vs-buy, M&A, digital transformation, annual planning, portfolio prioritization, pricing, a big investment, a competitive threat, a turnaround. Trigger on requests like "should we invest in / build / buy / enter…", "develop a strategy for…", "evaluate this opportunity", "make the business case", "stress-test this plan", "run a pre-mortem", or "prepare a board presentation" — in any language, even when the user doesn't say the word "strategy". Also trigger when the user names a board member (Drucker, Porter, Christensen, Graham, Grove, Wack, Taleb, Minto) or asks to convene the board / open a boardroom session.
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Strategic narrative — write a standalone strategy memo that frames product direction, bets, and rationale for a planning horizon. Use when asked to "write a strategy doc", "product vision", "strategic narrative", "company strategy memo", "planning memo", or "explain our product direction".
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Organizational strategy and management theory for business decision-making. Covers objectives-based management, the knowledge-worker firm, decentralization, the five management tasks, strategy-as-practice, managerial roles, and the distinction between efficiency and effectiveness. Use when structuring an organization, setting objectives, allocating decision rights, or critiquing a strategy document.
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Classify the information-need of a query and dispatch it to the appropriate retrieval or reasoning strategy. Use before read-side memory access, before multi-strategy retrieval, or any time you'd otherwise default to "one retriever for everything". Returns a strategy label, a token budget, and a retrieval depth so downstream handlers can be specialised. Backed by Pre-Route (arxiv 2605.10235v2) and MemFlow (arxiv 2605.03312v1), which together show LLMs possess latent routing ability elicitable via a structured prompt — and that externalising the routing decision improves small-model performance by ~2x. Triggers: "route this", "what strategy", "before retrieving", "intent classification", or any query whose ideal handling depends on what KIND of question it is.
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Use whenever the user wants to find, shortlist, vet, or enrich US management consultancies — strategy, operations, executive coaching, leadership development, org-development/change management, PMO/program management, sales/revenue operations consulting. Triggers on "find me three top strategy consultancies in California", "shortlist boutique ops-consulting firms with healthcare experience", "we need an executive coach for our new CEO", or "pull contact info for these 10 consulting firm domains", even when described indirectly (post-merger integration help, change-management partner, fractional COO). Drives the ServiceGraph API (api.servicegraph.co) — a 100k+ US firm catalog filterable by industry, services, location, size, ratings. Skip in-house strategy hires, "help me build a strategy" do-the-work asks, framework comparisons (Lean vs Agile, BCG matrix, etc.), academic/MBA-program questions, life/career coaching for individuals, non-US firms, individual freelancers.
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Expert go-to-market strategist for SaaS applications. Use when planning GTM strategy, content strategy, social media strategy, personal brand development, business brand positioning, or channel selection. Covers LinkedIn, X/Twitter, TikTok, YouTube, and multi-channel distribution. Use for launch planning, audience building, founder-led marketing, and growth strategy.
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Enhance an existing marketing plan with parallel research. Use when the agent has a draft plan (brand strategy, campaign brief, content calendar, launch plan) that needs strengthening with real data. Triggers on 'deepen this plan', 'strengthen this strategy', 'research gaps in my plan', 'make this plan better', 'this plan is too surface level', 'add research to this', 'validate this plan', 'back this up with data', or when a plan exists but lacks audience data, competitive positioning, or keyword strategy. Make sure to use this whenever someone has an EXISTING plan that feels thin or unresearched — even if they just say 'is this plan good enough?' or 'what's missing here?', they likely need deepening. This skill ENHANCES existing plans — it does not create new ones. If no plan exists, route to /brainstorm or /launch-strategy first.
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Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "content strategy", "site architecture", "SEO roadmap", "keyword strategy", "content calendar", "site architecture plan", "SEO budget", or "SEO timeline".
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Create QA test strategy documents, coverage matrices, and risk-based test prioritization plans. Use this skill whenever a QA lead or manager needs to plan what to test, why, and at what depth. Trigger on phrases like "write a test strategy", "test strategy document", "what should we test", "prioritize testing", "risk-based testing", "test coverage plan", "QA approach for this project", "coverage matrix", "test scope", "how should we approach testing this quarter", "where are our coverage gaps", or any request to define the strategic plan for testing - not the execution of it. Also trigger at project kickoff when a QA lead asks "how do we approach quality on this?"
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Build a blog-level strategy for a niche or business: audience segments, 3-5 content pillars with hub-and-spoke clusters, competitive gaps, measurement plan, and a 90-day roadmap. Use when the user says "blog strategy", "content strategy", "blog positioning", "content pillars", "what should I blog about". Not for a dated publishing schedule (blog-calendar), SERP-validated cluster maps (blog-cluster), or a brief or outline for one post (blog-brief, blog-outline). Makes no promise of rankings or AI citations.
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Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
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Cascades strategy from boardroom to individual contributor. Detects and fixes misalignment between company goals and team execution. Covers strategy articulation, cascade mapping, orphan goal detection, silo identification, communication gap analysis, and realignment protocols. Use when teams are pulling in different directions, OKRs don't connect, departments optimize locally at company expense, or when user mentions alignment, strategy cascade, silo, conflicting OKRs, or strategy communication.
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Plan, run, and measure an adversary engagement operation using the MITRE Engage framework so that deployed deception is driven by strategy instead of deployed ad hoc. Covers the Engage Matrix (Prepare, Expose, Affect, Elicit, Understand), the 10-Step Operational Process, mapping engagement Activities to the ATT&CK techniques they expose, and defining measurable Goals and Operational Objectives. Use when a team has honeypots, honeytokens, or canary tokens but no coordinating strategy, when leadership asks "should we engage attackers and how", when building a deception/denial program, when writing an adversary engagement operation plan, or when deciding which deception Activities to deploy against a specific threat actor. Keywords: MITRE Engage, adversary engagement, cyber deception strategy, denial and deception, Engage Matrix, EAC, EGO, Expose Affect Elicit, deception program, honeypot strategy, engagement operation.
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When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
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When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
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