Browse skills

Analyzes campaign performance with multi-touch attribution, funnel conversion, and ROI calculation for marketing optimization

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End-to-end analytics implementation for web and SaaS: GA4, Google Tag Manager, event taxonomy, conversion tracking, and UTM strategy. Use when building a tracking plan, debugging missing events, setting up GTM, or auditing existing analytics.

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Create SEO-optimized marketing content with consistent brand voice, using a brand voice analyzer, SEO optimizer, and content frameworks. Use when writing blog posts, creating social content, or analyzing brand voice.

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Verify copy claims by script against evidence you give; without it, lists what needs proof. "can we back up these numbers"

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Send an email campaign via a connected ESP with spam and compliance checks, approval-gated. "send this newsletter to the active list"

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Launch an approved multi-channel campaign: blocker checks, then ordered activation. "go live with the campaign"

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Map the dark funnel attribution misses: communities, AI citations, podcasts, word of mouth. "map our dark funnel"

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Read the GSC AI Performance report by script: AI Overviews and AI Mode impressions. "read the new GSC AI report"

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Design a live Looker Studio dashboard spec with fields, filters and setup guide. "build a Looker Studio dashboard"

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Scan content for decay by script and rank refreshes by recoverable traffic. "which content is losing traffic"

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Design an attribution model and credit rules. Real path data → attribution-report. "set up multi-touch attribution"

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Audit all campaigns running for a brand across channels, with 4-tier triage. "we just inherited this account"

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Run attribution on real conversion paths, comparing models. "which channels actually drive revenue"

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Design the analytics layer with script-backed benchmarks: KPI trees, report templates, MMM, cookieless. "define our KPIs"

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Advanced content and topic research skill that analyzes trends across Google Analytics, Google Trends, Substack, Medium, Reddit, LinkedIn, X, blogs, podcasts, and YouTube to generate data-driven article outlines based on user intent analysis

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Performs a legal compliance audit for a Moroccan e-commerce website, focused on personal data protection (Law 09-08) and consumer contract disclosures/obligations (Law 31-08). Use this skill when a user asks to audit, check, or assess the legal compliance of an e-commerce website operating in Morocco — presence and validity of Terms & Conditions, privacy policy, CNDP declaration, mandatory disclosures, right of withdrawal, consent banner. Out of scope: compliance for other countries, Meta/Google advertising compliance (covered by another skill), definitive legal advice (results are a starting point for professional review, not legal advice).

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Audit de conformité RGPD complet d'un site internet. Réalise une observation systématique du site selon une checklist de 10 sections (mentions légales, hébergeur, formulaires, newsletter, politique de confidentialité, cookies et bandeau, mots de passe, trackers et mesure d'audience, sous-traitants et transferts hors UE, accessibilité du recueil des droits) plus une annexe 22 items reproduisant les exigences des articles 13 et 14 RGPD. Produit un rapport structuré avec niveau de conformité global, points bloquants (risque 3), points de vigilance (risque 2), recommandations prioritaires et notes techniques. Le skill est tool-agnostique : il fonctionne avec un outil de navigation automatique (Claude in Chrome, Cowork ou équivalent) ou en mode dégradé copier-coller. Triggers : "audit RGPD site", "audit site internet", "vérifie ce site", "scanne ce site", "audit conformité site", "audite la conformité de [URL]", "audit cookies site", "audit politique de confidentialité site".

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When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.

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When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

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Use and read this skill immediately if the user request is in any way related to SEO or a site's organic search or AI search presence. That includes site audits, rankings, keyword research, competitors, backlinks, click or traffic changes, indexing problems, crawling, redirects, sitemaps, metadata, structured data, Core Web Vitals, internal links, content opportunities, programmatic SEO, local search, Search Console or Google Analytics questions, Google update impact, llms.txt, AI search visibility in ChatGPT, Claude, Perplexity, or Google AI Overviews, and client SEO reporting. Routes to evidence-backed local reports through the SEO CLI and MCP server.

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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.

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Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".

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Comprehensive SEO analysis for any website, page, business, or topic. Full site audits, SEO checks, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, GEO for AI Overviews/ChatGPT/Perplexity, and SEO best-practice planning. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, full SEO check, SEO best practices, optimize my site, ranking, organic search, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed, structured data.

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Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, SEO best-practice review, analyze my site, website health check, or find SEO issues.

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