Browse skills

When the user wants to implement, optimize, or audit favicon and app icons. Also use when the user mentions "favicon," "app icon," "browser icon," "touch icon," "PWA icon," "favicon sizes," "apple-touch-icon," "favicon.ico," "site icon," or "tab icon." For visual system, use brand-visual-generator.

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Diagnose organic traffic changes (drops, stalls, or unexpected wins) using Ahrefs MCP plus Search Console data. Use this skill when traffic suddenly dropped, has been flat despite investment, after an algorithm update, after a migration or deploy, or when a competitor seems to be taking share. Triggers on traffic dropped, traffic decline, traffic stalled, organic decline, lost rankings, why is traffic down, algorithm update, post-migration traffic loss, traffic diagnosis. Also triggers when stakeholders are panicking about an organic traffic number they cannot explain. A panic about tracking, event, or dashboard setup is a measurement problem, not a traffic problem: route those to `analytics-strategy`.

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Triage technical SEO findings from Ahrefs Site Audit (and similar crawlers) by SEO impact, not just severity. Use this skill when reviewing crawl results, prioritizing technical fixes, scoping a technical SEO sprint, or after running any site-wide crawl. Triggers on site audit results, technical fix list, crawl errors, technical SEO triage, prioritize technical issues, what should we fix first, broken links, redirect chains. Also triggers when a long list of crawler issues is creating decision paralysis.

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Run a comprehensive technical SEO audit covering crawlability, indexability, rendering, site architecture, structured data, page experience, security, and internationalization. Use this skill whenever the user asks about technical SEO, crawl issues, indexing problems, sitemaps, robots.txt, canonical tags, schema markup, page speed, Core Web Vitals, hreflang, redirects, or site-wide search performance. Triggers on technical SEO, site audit, crawlability, indexability, sitemap, robots.txt, canonical, redirect chain, schema, JSON-LD, Core Web Vitals, page speed, hreflang, mobile usability, HTTPS, security headers, render-blocking, JavaScript SEO. Also triggers when a site has indexing problems, traffic drops, or migration concerns, even if 'technical SEO' is not said explicitly.

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Audit existing content across a site to decide what to keep, update, merge, redirect, or delete. Use this skill whenever the user wants to audit existing content, fix content decay, resolve keyword cannibalization, prune underperforming pages, prioritize content updates, or apply a keep/update/merge/redirect/delete framework to a content library. Triggers on content audit, content decay, content refresh, cannibalization, keyword cannibalization, prune content, delete pages, redirect old pages, content inventory, what to keep, what to update, content scorecard, evergreen refresh. Also triggers when traffic is dropping site-wide and the cause might be content quality, even if 'audit' is not said explicitly.

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Set up and run rank tracking using Ahrefs MCP: pick the right keywords to track, segment them by purpose, set baselines, and define alert thresholds. Use this skill when starting a new tracking project, baselining for a campaign, choosing what to monitor, or building a rank reporting cadence. Triggers on rank tracking, keyword tracking, monitor rankings, track positions, what should we track, ranking dashboard, baseline rankings, alert thresholds. Also triggers when a stakeholder wants weekly or monthly ranking visibility.

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Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.

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Audit a backlink profile using Ahrefs MCP data: profile health, anchor text distribution, toxic link identification, lost link reclamation, and gap analysis against competitors. Use this skill when reviewing backlink health, scoping a disavow project, recovering from a manual action, planning link building, or doing M&A due diligence on a property's link equity. Triggers on backlink audit, link profile, toxic links, disavow, anchor text analysis, lost links, link reclamation, referring domains, link gap. Also triggers when traffic decline correlates with link loss or when an unnatural link warning appears in Search Console.

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Run keyword research, classify by search intent, cluster into topical groups, and prioritize for content production. Use this skill whenever the user asks to do keyword research, find target keywords, identify ranking opportunities, classify search intent, build a topical map, or plan a content strategy around what people search for. Triggers on keyword research, keyword strategy, search intent, keyword clustering, topic clusters, keyword difficulty, search volume, ranking opportunity, content gap, what should I write about, target keyword, primary keyword, secondary keyword, long-tail. Also triggers when planning a content calendar or new site without keywords yet defined.

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Move content between platforms, domains, or URL structures while preserving SEO equity, user bookmarks, and integrations. Use this skill when planning a CMS migration, replatforming, consolidating sites, changing URL structures, or merging content from multiple sources. Triggers on content migration, replatform, CMS migration, domain migration, URL restructure, redirect map, site merge, content consolidation, migration plan, post-migration drop. Also triggers when planning a launch that involves moving existing content.

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Plan content strategy: content pillars, audience research, topic clustering, funnel mapping, and content audits. Use when deciding what content to create, building a content calendar, planning topic clusters, or finding content gaps.

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Structured data implementation, validation, and optimization. Covers JSON-LD patterns for 20+ schema types, rich snippet eligibility, AI search visibility, Knowledge Graph optimization, and CMS-specific deployment guides.

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Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups

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SEO covering technical SEO, content optimization, link building, keyword research, and search analytics. Use when auditing technical SEO, researching keywords, optimizing on-page elements, or analyzing organic search performance.

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Optimize content to rank in AI search engines (AI Overviews, Perplexity, ChatGPT) via generative engine optimization (GEO), citability audits, and schema markup. Use when optimizing for AI search, generative search, or LLM visibility.

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Create SEO-optimized marketing content with consistent brand voice, using a brand voice analyzer, SEO optimizer, and content frameworks. Use when writing blog posts, creating social content, or analyzing brand voice.

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Technical SEO reference for deep fixes: Web Vitals, JS SEO, migrations, schema. "plan a site migration"

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Publish a blog post to WordPress or Webflow with SEO metadata, approval-gated. "publish this post to WordPress"

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Implement approved SEO fixes on a connected CMS, approval-gated. "push the audit fixes live"

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Read the GSC AI Performance report by script: AI Overviews and AI Mode impressions. "read the new GSC AI report"

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Design the analytics layer with script-backed benchmarks: KPI trees, report templates, MMM, cookieless. "define our KPIs"

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Scan content for decay by script and rank refreshes by recoverable traffic. "which content is losing traffic"

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Load shared marketing context: brand profile, benchmarks, compliance rules, specs. "load my brand context"

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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.

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