1.5K skills ・ Works with: LinkedIn · sorted by popularity
Organize authorized phishing exercises from sending infrastructure and email scenarios to landing pages and reporting. Uses GoPhish campaign tracking to review opens, clicks, and submissions while assessing employee awareness and email security controls.
Plan authorized security tests involving phone calls, text messages, physical access, and USB devices. Helps develop scenarios from public information, document interactions, and assess how staff verification procedures and physical controls respond.
Build an initial customer profile from existing research, market data, and team knowledge. Organize behaviors, frustrations, goals, and buying influences into a shared working hypothesis, with assumptions clearly marked for later validation.
Prepare customer interviews to investigate problems, churn, or new product ideas. Clarify research goals, participants, and access constraints, then choose a method and create a tailored plan with questions, follow-ups, bias checks, and criteria for useful findings.
Assess customer acquisition channels using acquisition costs, lifetime customer value, payback time, retention, and growth capacity. Compare channels and receive recommendations to increase spending, improve performance, pause activity, or continue with a spending cap.
Build a company research brief from public sources, covering executive statements, product strategy, organizational practices, and transformation initiatives. Use dated sources to prepare for interviews, understand competitors, assess potential partners, or explore market entry.
Plan competitive and market research across public news, financial records, statistics, patents, hiring, and operational signals. Separate observations from inferences and cross-check independent evidence to support market sizing, roadmap choices, pricing, and sales materials.
Create a customer journey map showing actions, contact points, emotions, success measures, and responsible teams at each stage. Use it to identify frustrating experiences, compare improvement opportunities, and build a shared view across departments.
Research a company, industry, or competitor group through web search and seven analytical lenses. Produce structured, cited findings on business models, products, competition, and strategic signals for product decisions and further analysis.
Resize one Canva design into selected Facebook, Instagram, and LinkedIn formats in a single workflow. Receive a Canva editing link for each version, ready for further adjustments or downloading from Canva.
Create flyers, social posts, business cards, and other visuals from Adobe Express templates. Choose a template, customize its text and background color, and receive a design link, with additional editing and export options depending on the available tools.
Prepare images and videos for social platforms using Adobe tools. Create image crops that keep the subject in view, expand backgrounds when available, preview a full-set sample, and resize videos while preserving their aspect ratio.
Plan social selling on LinkedIn through profile improvements, relevant posts, personalized direct messages, and follow-ups. Build a clear path from audience engagement to sales conversations, with metrics to track which activities generate meetings.
Plan personalized video outreach for prospective customers, from useful sample deliverables and short scripts to tool selection and follow-up sequences. Use viewing data to guide next steps and design product demos prospects can watch independently.
Design processes to retain customers and grow revenue from existing accounts. Use product activity and customer relationships to define risk signals, upgrade opportunities, onboarding steps, renewal schedules, and follow-up plans for previously lost sales opportunities.
Plan customer acquisition as a solo founder, from choosing tools and sales channels to assigning work to AI agents. Organize priorities by revenue stage, divide time between building and selling, and assess when hiring makes sense.
Plan AI sales development systems that qualify prospects, organize outreach, classify replies, and hand opportunities to people. Use customer criteria, budget, CRM setup, and sales goals to shape platform choices and a four-week rollout plan.
Design a content marketing system that connects posts, videos, and newsletters to sales opportunities. It helps analyze successful content, adapt one core piece for multiple platforms, plan follow-up conversations, and measure which content contributes to deals.
Design automation for sales and marketing workflows, including lead scoring, routing, CRM updates, and AI agent tasks. The skill helps choose platforms, organize shared customer context, and define monitoring and feedback loops around team needs and budget.
Design workflows for completing business lead records, verifying contact details, and ranking prospects against an ideal customer profile. Plan provider sequences in Clay, scoring rules, and data quality checks around lead volume, existing tools, and budget.
Plan a product launch across discovery sites, social media, and communities. Select channels for the intended audience, build a waitlist, prepare launch materials, coordinate launch-day activities, and organize follow-up promotion and measurement.
Plan AI-assisted ad creative production, testing, budget allocation, and measurement across advertising platforms. It provides workflows for comparing messages, adapting assets to each channel, and refreshing ads when repeated exposure starts to reduce performance.
Define ideal customers and a clear market position for an AI product. Use customer evidence to separate customer fit from buying intent, turn technical capabilities into business messages, and plan recurring checks of product-market fit.
Plan personalized sales emails to prospects you have not contacted before. This skill covers prospect selection, contact research, email drafts, follow-up sequences, inbox delivery, and reply handling, with guidance on tools and campaign improvements.