Results for “positioning”

Wardley Mapping for strategic positioning — map your value chain from customer need to underlying components, plot where each component sits on the evolution curve (novel to commodity), and spot the strategic plays that movement creates. Use this skill when someone wants to understand where their industry is heading, whether they're building things they should be buying, where competitors are vulnerable, what's about to become commoditised, or why their competitive advantage is eroding. Triggers on questions about build-vs-buy, component evolution, value chain analysis, commoditisation risk, or strategic positioning relative to market movement. Three modes — full diagnostic (build a map from scratch), review (update positions and reassess), and alert triggers (set tripwires for when components move). Based on practice by Eterdis (eterdis.com).

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Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言

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Use when the user asks to "map the category narrative", "tear down how competitors tell their story", or "find the language conventions in our market"; produces a category narrative map — the dominant stories and points of view in the category, its language conventions and framing clichés, and a per-competitor narrative teardown (arc, claimed onlyness, proof pattern) plus how each rival's messaging has shifted over time (scraped copy vs archived copy). Not for the positioning canvas itself — use positioning-mapper; not for the beachhead's beliefs and objections — use audience-belief-mapper; not for SERP keyword targeting — use keyword-research; not for claim adjudication — use offer-claims-registry. 品类叙事/竞争叙事拆解/语言惯例/叙事演变

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Plan FriendlyBet ethical growth, SEO, README positioning, open-source contribution paths, self-hosting story, public trust, and discovery without ads, trackers, spam, or dark patterns. Use for repo-facing docs, growth strategy, launch positioning, SEO pages, contributor onboarding, or public messaging.

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Expert en création de cabinet de conseil (positioning, proposals, deliverables, pricing, scaling)

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Consulting builder — Positioning, proposals, deliverables, scope creep prevention

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Brand strategist v3 — positioning, messaging, visual identity, guidelines

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Agency builder v3 — positioning, offers, pricing, recruiting, SOPs, client management

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Brand-narrative single source of truth (Busabase App-in-Skill) built on the TALE discipline — Trace / Architect / Land / Evaluate. The agent drafts positioning, the message house of value pillars, the story bank, evidence-backed proof points, and vocabulary/tone guardrails; the human curates which drafts become the CANONICAL narrative; a drift monitor flags off-brand usage across channels. Use when the user invokes $kelly-brand or /kelly-brand, mentions brand narrative, brand messaging, positioning, message house, value pillars, story bank, proof points, tone/vocabulary guardrails, narrative quality (NQS), brand drift, or wants a single source of truth for what the brand says.

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Map nucleosome center positions, occupancy, and fuzziness from ATAC-seq fragment-size patterns using NucleoATAC, ATACseqQC, DANPOS3, or scprinter. Use when characterizing nucleosome organization at promoters and enhancers, calling +1/-1 nucleosomes flanking NFRs, generating V-plots for chromatin structure visualization, or comparing nucleosome positioning between conditions.

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Research competitors, analyze market positioning, identify differentiators, and understand competitive landscape to inform product strategy and positioning. Use when researching competitors, analyzing features, identifying market gaps, understanding pricing strategies, evaluating competitive advantages, researching market trends, or informing product decisions.

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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.

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Map nucleosome center positions, occupancy, and fuzziness from ATAC-seq fragment-size patterns using NucleoATAC, ATACseqQC, DANPOS3, or scprinter. Use when characterizing nucleosome organization at promoters and enhancers, calling +1/-1 nucleosomes flanking NFRs, generating V-plots for chromatin structure visualization, or comparing nucleosome positioning between conditions.

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Strategic advisor for Evvo Labs business decisions. Use when Vince asks for strategic advice, business opinions, market entry decisions, pricing strategy, product prioritization, resource allocation, partnership evaluation, competitive positioning, or any question about what Evvo should do next. Applies 5 frameworks: VRIO (competitive advantage), Value Stick (pricing/margin), Blue Ocean (market positioning), McKinsey Horizons (resource allocation), Strategy Diamond (initiative planning). Always read references/evvo-strategy.md before advising.

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Evaluates current go-to-market positioning versus the market. Analyzes website, content, pricing, ICP alignment, and competitive landscape to identify gaps, opportunities, and produce a GTM health report.

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Captures snapshots and short video clips from RTSP/ONVIF network cameras and local webcams. It also covers motion monitoring, camera diagnostics, and pan, tilt, and zoom controls for supported USB cameras.

• Saving a snapshot from a network camera
• Recording a short camera clip
• Monitoring a camera feed for motion

Research markets, competitors, investors, and technologies to support business decisions. Produces sourced findings, market size estimates, and recommendations that distinguish facts from assumptions while including risks, conflicting evidence, and limits in the available data.

• Estimating market size before entering a market
• Comparing competitors and their positioning
• Researching investors before approaching them

Turn academic papers into structured reviews that explain findings, strengths, weaknesses, and research methods. Assess originality and supporting evidence, compare relevant literature, and provide specific improvement suggestions in a detailed review or brief summary.

• Understanding a paper's findings and limitations
• Preparing a draft peer review
• Checking experimental design and reproducibility

Review CSS spacing, borders, and positioning for conversion to logical properties, which follow writing direction. Check rendered layouts across screen sizes and interaction states to support right-to-left languages and vertical text.

• Adapting layouts for Arabic or Hebrew
• Replacing fixed left and right spacing in CSS
• Reviewing layouts for vertical writing

Design scene transitions and animated text using matched movement direction and speed across cuts. The catalog provides concrete settings for zooms, blur, word-by-word transitions, staggered entrances, and repositioning groups of elements.

• Connect scenes with matching motion
• Transition between headlines word by word
• Bring title elements in with staggered timing

Research competitors from their website URLs and turn findings into consistent Markdown profiles. Compare features, pricing, positioning, and available SEO data, with dated sources and a summary that brings multiple competitors together.

• Compare competitors' features and pricing
• Research competitors' messaging and search visibility
• Create sourced competitor profiles for the team

Build a marketing plan matched to a company's budget, team, and stage. Organize acquisition, first use, retention, referrals, and revenue into a 90-day roadmap and 12-month outlook, with owners, metrics, and tools in Notion-ready Markdown.

• Build a marketing roadmap for founders or investors
• Turn audit findings into a prioritized action plan
• Combine scattered marketing work into one plan

Collect competitor data from Google Maps, Booking.com, and social or video platforms using Apify Actors, data extraction tools. Compare content, ads, reviews, pricing, and audience metrics, then receive structured results and strategic takeaways.

• Compare competitors' social posts and video performance
• Benchmark hotel pricing and reviews
• Analyze competitors' ad content

Create an industry report covering market size, growth drivers, major competitors, and valuation levels. Organize findings into Word or PowerPoint with charts and company comparisons, plus an Excel appendix containing detailed company data.

• Preparing an industry overview for a client
• Building internal knowledge of an unfamiliar sector
• Researching an investment theme