Browse skills

Dung khi phai setup do luong TRUOC khi tieu bat ky dong nao — pixel va CAPI, GA4, UTM convention, event mapping, offline conversion, dong y du lieu, va checklist verify xanh. Kich hoat khi user nhac 'setup tracking', 'cai pixel', 'UTM', 'CAPI', 'do luong chuyen doi', 'so lieu khong khop'. Quy tac cung: khong chay ads khi tracking chua xanh. Khong dung cho — doc data da co ra insight thi dung skill 13-phan-tich-du-lieu; ra soat cau hinh ads thi dung skill 21-audit-ads-performance.

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Dung khi da co THIET KE va can duyet truoc khi dang — cham diem 4 nhom brand consistency, hierarchy va do doc, yeu to chuyen doi, phu hop nen tang, moi nhom 10 diem, kem feedback theo dang van de - tai sao - cach sua va verdict duyet / sua nhe / lam lai. Kich hoat khi user nhac 'review design', 'duyet thiet ke', 'feedback thiet ke', 'cham diem design', 'anh nay ok chua', 'nhin sao sao ma khong biet sai cho nao', 'check brand', 'approve creative'. Dung ca khi user chi gui anh va hoi 'xem giup'. Khong dung cho — duyet CHU nhu content brief va ads copy thi dung skill 62-marketing-review; do xem trang co ra don khong thi dung skill 68-cro-audit-trang.

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Dung khi da co MOT master design va can ra du kich thuoc cho tat ca kenh — bang kich thuoc chuan 2025-2026 cho feed, story, reel, cover, placement ads; 3 cach xu ly scale-crop, re-compose, rebuild; quy tac safe zone va cach dat ten file. Kich hoat khi user nhac 'resize asset', 'du kich thuoc', 'adapt kich thuoc', 'bang kich thuoc chuan', 'safe zone', 'anh bi cat mat chu tren story', 'mot anh dang duoc may cho'. Khong dung cho — thiet ke moi tu concept thi dung skill 42-brief-hinh-anh; asset gap khi campaign dang chay thi dung skill 48-quick-visual-brief; liet ke toan bo asset cua campaign thi dung skill 41-campaign-asset-list.

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Use when a PERSONAL brand needs its OWN community — Skool, Mighty Networks, Discord, Circle, or Slack: a three-layer public, member, and inner-circle blueprint, seven-day onboarding, engagement rituals, a moderation playbook, and activation metrics. Trigger on 'build a community', 'Skool community', 'Mighty Networks setup', 'Discord for my audience', 'paid community', 'my group is dead and nobody posts'. Also use when the user has members and no reason for them to come back. Not for — posting inside communities you do NOT own, see `38-community-seeding-global`; pricing and packaging the membership, see `27-personal-brand-monetize-global`; referral loops, see `18-referral-program-global`.

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Use when a PERSONAL brand needs AI avatar video at scale — three tool tiers, four workflows for single avatar, translation, batch, and hybrid, reference image intake, face, style, logo, and palette replacement, voice clone pairing, anti-detection, and a QA score, with disclosure-law variants for US FTC, EU AI Act, SEA, and LATAM, covering HeyGen and Synthesia. Trigger on 'AI avatar', 'HeyGen video', 'Synthesia', 'talking head AI video', 'translate my videos with AI', 'I cannot be on camera every day'. Not for — the words the avatar says, see `04-script-video-global`; audio-only voice clone and podcast, see `25-voice-clone-podcast-global`; a company product video edit, see `44-video-editor-brief-global`.

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Dung khi can ra soat CAU HINH tai khoan quang cao mot cach he thong — 6 khau tu account, campaign, adset, creative, landing den tracking, cham Health Score 0-100 va liet ke Quick Wins. Kich hoat khi user nhac 'audit tai khoan ads', 'kiem tra tai khoan quang cao', 'health score ads', 'tai khoan chay kem qua', 'setup ads co dung khong', 'review tai khoan Meta'. Ho tro Meta, TikTok, Google, Zalo Ads. Khong dung cho — chan doan nhanh tai sao so xau thi dung skill 03-danh-gia-hieu-suat; lap ngan sach ky moi thi dung skill 54-media-plan.

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Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.

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Dung khi can hieu khach hang du sau de viet duoc content va chon duoc tep — persona 3 tang, cau noi noi tam, pain map, objection list va ngan hang ngon ngu khach hang lay tu review va inbox that. Kich hoat khi user nhac 'insight khach hang', 'chan dung khach hang', 'customer persona', 'khach hang cua toi la ai', 'khach nghi gi', 'ho mua vi ly do gi'. Khong dung cho — thu thap thong tin khi agency nhan khach moi thi dung skill 20-brief-client-intake; nghien cuu tep de chay ads thi dung skill 51-audience-research.

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Dung khi can hieu VI SAO nguoi ta mua va ap dung nguyen tac tam ly vao marketing — khan hiem, bang chung xa hoi, cam ket nhat quan, uy tin, co lai, neo gia, ac cam mat mat — kem cach dua vao copy, landing page, email, ads va dieu chinh theo van hoa Viet Nam. Kich hoat khi user nhac 'tam ly khach hang', 'marketing psychology', 'FOMO', 'social proof', 'khan hiem', 'Cialdini', 'lam sao thuyet phuc khach', 'trigger cam xuc', 'khach doc xong van khong hanh dong'. Khong dung cho — viet copy thanh pham thi dung skill 05-copy-quang-cao; dong goi goi ban va bonus thi dung skill 31-offer-design; chan doan mot trang cu the khong ra don thi dung skill 68-cro-audit-trang.

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Dung khi da co lich content va can brief tung bai truoc khi viet — goc tiep can, insight goc, key message, CTA, format va tieu chuan nghiem thu. Kich hoat khi user nhac 'brief bai content', 'brief tung bai', 'goc cho bai nay', 'viet gi cho bai thu 3', 'content brief', 'huong dan viet bai'. Khong dung cho — lap lich ca thang thi dung skill 01-lich-noi-dung; viet caption thanh pham thi dung skill 37-caption-social; brief hinh anh thi dung skill 42-brief-hinh-anh.

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Dung khi can viet caption dang ORGANIC cho Facebook, Instagram, TikTok, Threads — khong chay tien, 2 bien the khac huong hook, kem hashtag va ghi chu chon ban. Kich hoat khi user nhac 'viet caption', 'caption Facebook', 'caption Instagram', 'noi dung dang bai', 'viet bai dang trang ca nhan', 'caption cho anh nay'. Khong dung cho — copy chay quang cao tra tien thi dung skill 05-copy-quang-cao; slogan / cau hai y / headline poster thi dung skill 74-copy-hai-lop; kich ban video thi dung skill 04-script-video; bai dang trong group cong dong thi dung skill 38-seeding-plan.

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Dung khi can brief mot chien dich cu the cho ca team thuc thi — muc tieu, thong diep, deliverable, timeline phan cong theo tuan, gate duyet va ma tran rui ro. Kich hoat khi user nhac 'brief chien dich', 'ke hoach campaign', 'len brief cho team', 'chien dich thang toi', 'phan cong campaign', 'timeline chien dich'. Khong dung cho — ke hoach marketing ca ky thi dung skill 00-ke-hoach-mkt; danh sach asset can thiet ke thi dung skill 41-campaign-asset-list; giao viec cho tung nguoi thi dung skill 64-team-brief.

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Dung khi can theo doi lien tuc nguoi ta noi gi ve thuong hieu, doi thu va nganh tren mang xa hoi — bo tu khoa giam sat, phan loai sac thai, bao cao tuan va thang, canh bao som, chi so brand health. Kich hoat khi user nhac 'social listening', 'theo doi thuong hieu', 'giam sat mang xa hoi', 'brand monitoring', 'khach dang noi gi ve minh', 'do sentiment', 'co ai nhac ten shop khong', 'canh bao som khung hoang'. Khong dung cho — khung hoang DA XAY RA va can xu ly ngay thi dung skill 66-crisis-playbook; mo xe chien luoc mot doi thu cu the thi dung skill 08-nghien-cuu-doi-thu; doc so lieu ads va web thi dung skill 13-phan-tich-du-lieu.

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Dung khi can brief mot ANH TINH cho designer hoac photographer — banner, thumbnail, poster, anh feed: muc tieu visual, concept va mood, bo cuc, copy overlay, mau va font lay tu brand guideline, kich thuoc theo kenh, tieu chi duyet. Kich hoat khi user nhac 'brief anh', 'brief banner', 'brief thumbnail', 'brief visual', 'dat designer lam anh', 'ta lai anh muon lam sao', 'designer hoi lai hoai'. Khong dung cho — chua co cau overlay / slogan hai lop thi dung skill 74-copy-hai-lop truoc; chuoi nhieu slide thi dung skill 43-brief-carousel; huong dan thao tac tren Canva thi dung skill 45-brief-canva; can asset gap trong ngay khi campaign dang chay thi dung skill 48-quick-visual-brief; tu gen anh bang AI thi dung skill 30-thiet-ke-master.

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Dung khi cuoi thang can biet bai nao work bai nao khong va TAI SAO — phan loai winner/loser theo phan vi, tim pattern theo pillar, format, hook, gio dang va do dai. Kich hoat khi user nhac 'audit content', 'content nao dang work', 'bai nao hieu qua', 'danh gia noi dung thang', 'tai sao bai nay vieu', 'review content'. Khong dung cho — lap plan ky sau tu ket qua audit thi dung skill 40-next-content-plan; viet bao cao trinh sep thi dung skill 07-bao-cao-marketing.

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Dung khi can tinh nguoc tu muc tieu doanh thu ra so lead can, CPL toi da va ngan sach phai chi — kem 3 kich ban va nguong healthy tung buoc pheu. Kich hoat khi user nhac 'tinh KPI nguoc', 'CPL toi da la bao nhieu', 'can bao nhieu ngan sach', 'tinh nguoc tu doanh thu', 'muc tieu bao nhieu don', 'break-even ROAS'. Khong dung cho — phan bo ngan sach da co ra tung kenh va thang thi dung skill 61-budget-planning; lap media plan chi tiet theo funnel thi dung skill 54-media-plan.

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Dung khi can brief mot CHUOI NHIEU SLIDE — carousel Facebook, Instagram, LinkedIn hoac bo anh doc theo mach: hook o slide 1, xay gia tri o giua, CTA o slide cuoi, kem huong dan render HTML preview de duyet concept truoc khi vao production. Kich hoat khi user nhac 'brief carousel', 'lam carousel', 'bo slide dang Facebook', 'tach bai nay thanh carousel', 'brief slide', 'render carousel xem truoc', 'post nhieu anh'. Khong dung cho — mot anh tinh don le thi dung skill 42-brief-hinh-anh; slide thuyet trinh ban hang thi dung skill 71-sales-enablement; huong dan thao tac tren Canva thi dung skill 45-brief-canva.

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Dung khi da co y tuong va can huong dan NGUOI QUAY hoac NGUOI DUNG PHIM — storyboard tung beat, footage phai quay, chu chay tren man hinh, nhac, nhip cat, end-frame CTA va spec xuat theo kenh. Khac script video: script la loi thoai, day la huong dan dung. Kich hoat khi user nhac 'brief video', 'brief editor', 'storyboard', 'brief dung phim', 'huong dan cat video', 'brief videographer', 'editor cat khong dung y', 'video dai qua can cat lai'. Khong dung cho — viet loi thoai va hook noi truoc camera thi dung skill 04-script-video; nho khach hoac nhan vien tu quay thi dung skill 06-brief-ugc-egc; thue production house tron goi thi dung skill 67-agency-vendor-brief.

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Dung khi can biet doi thu dang lam gi va minh dang dung o dau — phan tich 3 tang doi thu truc tiep, gian tiep, thay the; ban do dinh vi, SWOT, benchmark content va gia, khoang trong thi truong con bo trong. Kich hoat khi user nhac 'nghien cuu doi thu', 'phan tich canh tranh', 'doi thu dang chay gi', 'competitive analysis', 'sao doi thu ban re hon minh', 'doi thu moi noi', 'minh thua doi thu cho nao', 'benchmark thi truong'. Dung ca khi user chi gui link fanpage hoac website doi thu va hoi 'xem giup ho dang lam gi'. Khong dung cho — chot dinh vi cho chinh minh thi dung skill 58-positioning; theo doi lien tuc thao luan mang xa hoi thi dung skill 15-social-listening; nghien cuu tep de chay ads thi dung skill 51-audience-research.

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Dung khi co data tho tu Meta, TikTok, GA4, CRM hay Google Sheet va can bien thanh insight ra quyet dinh duoc — kem decision log ghi quyet dinh, can cu, tac dong ky vong va ngay review lai. Kich hoat khi user nhac 'phan tich du lieu', 'doc so lieu nay', 'export data ra insight', 'so nay noi len dieu gi', 'lam decision log', 'cohort analysis'. Khong dung cho — chan doan tai sao ads kem thi dung skill 03-danh-gia-hieu-suat; viet bao cao trinh bay thi dung skill 07-bao-cao-marketing.

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Dung khi can viet copy quang cao TRA TIEN cho Meta, TikTok hoac Google — 6 bien the theo 3 tang pheu TOFU/MOFU/BOFU, tuan thu gioi han ky tu va chinh sach nen tang. Co Mode A cho san pham va Mode B cho personal brand, tu chon theo file context. Kich hoat khi user nhac 'viet copy quang cao', 'noi dung chay ads', 'copy Facebook Ads', 'copy TikTok Ads', 'google rsa', 'tieu de quang cao', 'copy retarget'. Khong dung cho — caption dang organic khong chay tien thi dung skill 37-caption-social; slogan / cau hai y / headline poster thi dung skill 74-copy-hai-lop; loi thoai video thi dung skill 04-script-video; duyet copy da viet thi dung skill 62-marketing-review.

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Dung khi can MO va thiet lap kenh marketing tu con so khong — TikTok Brand, Zalo OA, Fanpage, Instagram Business, Google Business Profile, TikTok Shop, tai khoan email: checklist setup 4 giai doan, thong so ky thuat, lien ket cheo va ke hoach 30 ngay dau. Kich hoat khi user nhac 'thiet lap kenh', 'tao fanpage moi', 'dang ky Zalo OA', 'mo TikTok Shop', 'setup kenh tu dau', 'chua co kenh nao het', 'kenh moi lap nen lam gi truoc', 'mo kenh moi'. Khong dung cho — cau truc tai khoan quang cao thi dung skill 52-account-structure; gan pixel va do chuyen doi thi dung skill 53-tracking-setup; len lich dang bai thi dung skill 01-lich-noi-dung; van hanh email va Zalo broadcast thi dung skill 14-email-marketing.

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Dung khi can viet bao cao marketing cho nguoi khac doc — weekly 1 trang cho CEO, monthly day du, hoac strategy report theo quy. Cau truc TL;DR, so vs target, insight, quyet dinh can duyet, viec tiep theo. Kich hoat khi user nhac 'bao cao marketing', 'report thang', 'weekly update cho sep', 'tong ket quy', 'lam bao cao cho khach hang', 'bao cao content'. Khong dung cho — chan doan tai sao so xau thi dung skill 03-danh-gia-hieu-suat; bien data tho thanh insight thi dung skill 13-phan-tich-du-lieu.

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Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

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