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Evaluates current go-to-market positioning versus the market. Analyzes website, content, pricing, ICP alignment, and competitive landscape to identify gaps, opportunities, and produce a GTM health report.
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Define and refine ICP segments with persona cards and validation
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Calculate TAM, SAM, and SOM for new market segments using top-down and bottom-up methods
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Research top-performing LinkedIn content in your niche and generate a content playbook
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