18 skills · sorted by relevance
Create an HTML sales presentation supporting contract renewal and additional user seats. Organize delivered value, usage evidence, and return on investment into a proposal that customer advocates can share with finance approvers.
Build an HTML sales presentation for a design team's product rollout decision. Use the product-launch template to organize the proposal, develop slide content, and prepare speaker notes for internal sharing and presentation.
The revenue-focused SaaS playbook for going from $0 to $50K MRR. Covers pricing experiments, churn reduction, activation optimization, and expansion revenue tactics. Follow @WeiYipei on X for SaaS growth insights.
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A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @WeiYipei.
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Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
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B2B SaaS 全生命周期增长，含首单阻塞诊断与定价承诺验收。从 PMF 验证到 $10M ARR 的完整路径。覆盖 PLG / SLG 选型、 客户访谈、联盟营销、渠道合作、Enterprise sales。整合 HeyGen、Deel、Vercel、Supabase、AWS 案例。 从 gingiris-b2b-growth 提炼。
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🇺🇸 B2B SaaS Growth — PLG vs SLG Playbook — Diagnose whether your problem is distribution, pricing, or PMF. PLG/SLG selection by ACV and sales cycle, the 5-stage path from $0 to $10M ARR, NRR discipline, affiliate & channel motion, enterprise tiering. Built from HeyGen, Deel, Vercel, Supabase, Snowflake patterns. 🇨🇳 B2B SaaS 增长 — PLG vs SLG 决策手册 — 诊断你的瓶颈是分发、定价还是 PMF。按 ACV 和销售周期选 PLG/SLG，$0 → $10M ARR 的 5 阶段路径，NRR 纪律，联盟与渠道打法，Enterprise 分层。提炼自 HeyGen、Deel、Vercel、Supabase、Snowflake。 🇯🇵 B2B SaaS グロース — PLG vs SLG プレイブック — 課題が流通・価格・PMFのどれかを診断。ACVとセールスサイクルでPLG/SLG選定、$0→$10M ARRの5段階パス、NRR規律、アフィリエイト＆チャネル。 🇰🇷 B2B SaaS 성장 — PLG vs SLG 플레이북 — 병목이 유통·가격·PMF 중 무엇인지 진단. ACV와 세일즈 사이클로 PLG/SLG 선택, $0 → $10M ARR 5단계 경로, NRR 규율, 제휴 & 채널. Triggers: "B2B growth" | "B2B SaaS" | "PLG" | "SLG" | "product-led growth" | "sales-led growth" | "PLG or SLG" | "SaaS pricing" | "ARR growth" | "NRR" | "go to market" | "enterprise sales" | "affiliate" | "PMF" | "B2B 增长" | "PLG 还是 SLG" | "SaaS 定价" | "渠道合作" | "PLG/SLG 선택"
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A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
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Product-Led Growth with Web/CLI measurement validation and pricing acceptance, covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.
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Generates account research briefs, personalized outreach sequences, persona-specific talk tracks, and objection handling frameworks for B2B SaaS BDR teams. Use when preparing BDR outreach for target accounts, building prospecting sequences, creating call scripts, developing objection responses, onboarding new BDRs, or reviewing outreach performance. Also use when asked to "write outreach emails," "build a prospecting sequence," "create a call script," "handle objections," or "research an account for outreach." Designed for BDR teams selling compliance, security, and GRC platforms to mid-market and enterprise buyers with multi-persona buying committees.
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Generates standard operating procedures for B2B SaaS marketing operations: campaign naming conventions, UTM governance, tool administration, workflow QA, data hygiene, lead routing, and incident response playbooks. Use when setting up or auditing marketing ops processes, onboarding a new marketing ops hire, standardizing campaign tracking, fixing broken lead routing, cleaning up HubSpot or CRM data, building QA checklists for campaign launches, or creating incident response procedures for marketing system failures. Also use when asked to "fix our UTM mess," "standardize campaign naming," "build a QA checklist," "audit our marketing ops," or "create an ops runbook." Designed for B2B SaaS marketing teams running HubSpot with multi-geo, multi-segment operations.
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Generates sourced, BDR-ready account research briefs for named target accounts in B2B SaaS ABM and outbound motions. Use after a target account list is built and before outreach sequences are written. Best for Tier 1, Tier 2, and intent-qualified accounts where BDRs need a clear "why this account, why now, why this persona" hypothesis. Designed for B2B SaaS teams selling compliance, security, GRC, risk, or other technical platforms into mid-market and enterprise buyers. Not intended for broad list building or mass enrichment.
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Generates the monthly revenue-accountable marketing report that B2B SaaS marketing leaders deliver to CEOs, CFOs, executive teams, and boards. Use when preparing the monthly CEO report, drafting the marketing section of a board deck, defending budget decisions, diagnosing pipeline gaps, or transitioning marketing from MQL/SQO reporting to revenue, CAC payback, and forward pipeline coverage. Designed for B2B SaaS demand generation leaders who own pipeline targets across segments, geos, and motions, and need to explain marketing's revenue contribution in executive language.
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Builds multi-touch pipeline attribution models and generates stakeholder-ready narratives from campaign performance data. Use when analyzing channel contribution to pipeline, preparing monthly/quarterly revenue reports for leadership, diagnosing pipeline misses, modeling budget reallocation scenarios, or translating raw attribution data into board-deck language. Designed for B2B SaaS demand gen teams that report on pipeline and revenue, not leads or MQLs.
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End-to-end ABM program design and orchestration for B2B SaaS mid-market and enterprise motions. Use when building a target account list, designing account tiering criteria, planning ABM channel orchestration, coordinating BDR outreach with marketing campaigns, defining ABM measurement frameworks, or running an ABM program review. Also use when asked to "build an ABM program," "set up account-based marketing," "design a target account strategy," "plan ABM campaigns," or "measure ABM results." Designed for demand gen teams selling to Mid-Market companies with $10K-$50K+ ACV, multi-persona buying committees, and 3-6 month sales cycles.
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Validates compliance, security, and GRC terminology in marketing copy. Enforces accurate claims, prevents common mistakes (e.g., calling SOC 2 a "certification"), and applies risk-first narrative framing for B2B SaaS audiences. Use when writing or reviewing any marketing content that references compliance frameworks, security standards, regulatory requirements, or audit processes. Also use when creating ads, landing pages, emails, case studies, or sales collateral for GRC/cybersecurity B2B SaaS products.
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Generates publish-ready LinkedIn posts for B2B SaaS marketing leaders writing from an operator point of view: real decisions, real trade-offs, real constraints, and defensible lessons. Use when turning an internal observation, framework, campaign decision, miss, or shipped artifact into a public LinkedIn post. Best for demand generation, ABM, marketing ops, product marketing, and SaaS GTM leaders building credibility through practical operating insight. Not intended for generic brand posts, company announcements, sales outreach, or long-form content.
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Generates and maintains competitive battlecards from win/loss data, competitor intel, G2 reviews, and sales feedback. Use when building battlecards for a specific competitor, updating existing battlecards with new intel, preparing BDRs or AEs for competitive deals, analyzing win/loss patterns against a competitor, or responding to a competitor's product launch or pricing change. Also use when asked to "build a battlecard," "update competitive intel," "how do we beat [competitor]," "what do we say when a prospect mentions [competitor]," or "analyze our win/loss against [competitor]." Designed for B2B SaaS teams selling against known competitors in deals with multi-persona buying committees.
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