23 skills · sorted by relevance
Design exclusive bonus packages that make YOUR affiliate link the obvious choice. Triggers on: "create bonuses for", "bonus stack", "what bonuses should I offer", "bonus ideas for", "exclusive bonuses", "differentiate my affiliate link", "why buy through my link", "affiliate bonuses", "bonus package", "what can I offer as a bonus", "design bonuses", "build a bonus stack".
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Design or improve what you sell by reviewing customer value, deliverables, bonuses, guarantees, deadlines, naming, and payment terms. Identify weak parts of a service, course, or coaching offer and draft specific changes to test.
Prepare for salary negotiations by researching market pay, comparing salary, bonuses, equity, and benefits, and defining a justified counteroffer. Create tailored emails and call scripts, with alternative requests and responses when an employer pushes back.
Draft an offer letter with salary, equity, bonuses, employment terms, and benefits. Organize first-year total compensation and prepare negotiation notes for the hiring manager, using candidate and compensation data from connected HR systems when available.
Builds an offer too good to refuse. Lists every problem the buyer hits on the way to the result they want, turns each into a solution, trims to what is cheap to deliver and valuable to the buyer, and stacks it with honest bonuses, a guarantee the CFO can afford, real urgency and a clear name. Scores it on the value equation (outcome, likelihood, time, effort) and re-tests it on a quick buyer panel. Use when the user says "make my offer better", "why won't people buy", "what should I include", "guarantee", "bonuses", "grand slam offer", or after the panel shows people passing.
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Active credit card transfer bonuses from Amex, Chase, Capital One, Citi, Bilt, and Rove. Weekly-refreshed data with confidence markers. Use when pricing an award booking that involves a points transfer or deciding whether to wait for a better bonus.
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Plan product launches and feature announcements from early testing to public release. Organize audience channels, early access invitations, Product Hunt preparation, launch-day communications, and follow-up, with checklists and announcement plans matched to the update's size.
Create sales materials tailored to the buyer and deal stage, including pitch outlines, one-page summaries, objection responses, and demo scripts. Use evidence from won and lost deals to improve the materials sales teams rely on.
Write or improve marketing pages, from headlines and body text to buttons that prompt action. Preserve an existing brand voice, explain product benefits clearly, and keep claims grounded in the evidence provided.
Design prices, plan tiers, and billing units around customer value and willingness to pay. Use it to plan price increases and review whether a pricing page clearly explains its offers to both buyers and AI agents.
Evaluate job offers by separating guaranteed pay, conditional bonuses, and estimated equity value. Compare terms, develop an evidence-based counteroffer, draft emails and call scripts, rehearse recruiter conversations, and prepare deadline extensions, acceptance, or decline messages.
Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "grand slam offer", "make my offer more compelling", "what bonuses should I add", "guarantee strategy", "offer naming", or "people say its too expensive". Also trigger when packaging a product for higher perceived value, justifying premium pricing instead of discounting, designing a money-back guarantee, or structuring tiers to maximize conversions. Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.
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Decode an employment benefits package into what it's actually worth and where the fine print bites. Use when someone asks 'is this offer good', 'decode my benefits package', 'what does my equity actually mean', or 'what should I ask HR before signing'. Produces a benefit-by-benefit decode with real dollar values, ranked red flags (vesting cliffs, clawbacks, 'discretionary' bonuses, unlimited-PTO economics), and the questions to ask HR before signing.
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When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.
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When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.
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When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.
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Generates a variable reward system with randomized rewards, daily bonuses, mystery box mechanics, and ethical engagement caps. Use when user wants daily spins, mystery boxes, random rewards, or gamification reward systems.
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Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`.
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Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`.
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Construct a high-conversion offer using Alex Hormozi's value equation and Grand Slam Offer mechanics during PRD v0.9 Go-to-Market. Triggers on requests to design the offer, set up the pitch, build bonuses or guarantees, or when user asks "how do we package this?", "what's the offer?", "build a grand slam offer", "Hormozi", "$100M offers", "guarantee", "bonus stack". Outputs GTM-* entries with Type=Offer / Type=Guarantee and BR-PRICING-* updates.
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Suede-owned pricing and packaging discipline. Use when deciding what to charge, structuring tiers, choosing a value metric, comparing free trials with freemium, researching willingness to pay, planning a price increase, or tearing down a pricing page for clarity and AI-readability. NOT FOR: in-product upgrade screens (use suede-paywalls), offer bonuses and guarantees (use suede-offers), or executing billing changes.
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Suede-affiliated offer design for value framing, bonuses, guarantees, risk reversal, honest scarcity, naming, and payment structure. Use when the user is building or diagnosing a service, course, coaching, information-product, agency, or high-ticket B2B offer. NOT FOR: SaaS tier and value-metric architecture (use suede-pricing), sales-page copy (use suede-copy), or in-product upgrade prompts (use suede-paywalls).
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When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.
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