23 skills · sorted by relevance
UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.
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Audit content and assets for brand compliance — style guide validation, tone of voice checking, visual identity consistency, brand asset management, and cross-channel coherence.
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Cross-channel campaign performance analysis with blended CAC and budget recommendations
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Analyze campaign data across advertising platforms, check whether results are comparable, and assess costs and returns. Get budget test proposals with stated evidence, uncertainty, spending limits, and rollback criteria.
Compare seven customer acquisition approaches against your product, audience, budget, and team. Get fit scores, a prioritized mix of channels, suggested tools, and a 90-day execution plan covering resources, milestones, and success metrics.
Use for TeamHarness message delivery details after a flow has decided a message must be sent: current-session reply, NO_REPLY, cross-room/cross-channel message tool payloads, PROJECT_REQUESTED task-room handoff, and requester replyRoute reports. Do not use to choose work mode, create rooms, delegate, check, or accept tasks.
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Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.
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Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因
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When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketing program," "PESO model," "integrated marketing communications," "omnichannel marketing," "channel strategy," "marketing mix," or "cross-channel campaign." For content planning, use content-marketing.
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Build and enforce brand identity systems: visual identity, voice and tone, typography, color, and cross-channel consistency. Use when creating style guides, defining brand voice, auditing brand consistency, or setting visual standards.
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Design cross-channel journeys as state machines, simulation-tested before build. "map the onboarding journey"
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Manages the absolute right to object to direct marketing under GDPR Article 21(2)-(3), covering immediate cessation of all direct marketing processing, suppression list management, cross-channel enforcement, and profiling for marketing purposes. Activate for marketing opt-out, unsubscribe, Art. 21(2), direct marketing objection queries.
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Analyze cross-channel campaign data, quantify uncertainty, and propose evidence-labeled budget tests without overstating causality.
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Braze customer engagement platform expertise. Audit campaigns, Canvases, segments, messaging channels, and data architecture. Use when the user asks about Braze, customer engagement, push notifications, in-app messaging, cross-channel orchestration, or lifecycle marketing at scale.
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The craft of producing creative assets that communicate brand, product, and message effectively. Creative communications bridges strategy and execution—translating brand positioning and marketing goals into visual, audio, and interactive experiences that resonate with audiences. This skill covers creative briefing, creative production workflows, asset creation, creative feedback, and cross-channel creative adaptation. Great creative communications amplifies strategy; it doesn't replace it. Use when "creative, creative brief, assets, video, motion, animation, creative production, photoshoot, visual content, creative review, ad creative, creative feedback, creative, production, video, motion, assets, briefs, feedback, visual-content" mentioned.
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Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.
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Specialized prompt-building methodology for content and communications tasks. Provides 11 tested approaches (3 identity, 4 reasoning, 4 output) for writing, editing, content strategy, copywriting, audience analysis, editorial evaluation, cross-channel adaptation, and persuasion design. Use when building a Claude prompt or system prompt for content creation, editorial workflows, or communications tasks. Trigger on: "build a prompt for writing," "prompt for content strategy," "prompt for copywriting," "prompt for blog posts," "prompt for email sequences," "system prompt for editorial," "prompt for messaging framework," "content brief prompt," "prompt for audience analysis," "prompt that produces better content." Do NOT use for writing content directly — this Skill builds prompts that produce better content. Do NOT use for evaluating or scoring existing prompts — use rootnode-prompt-validation if available. Do NOT use for general prompt compilation — use rootnode-prompt-compilation if available.
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"Customer relationship management strategy — integrated framework with six pillars: customer segmentation (RFM/CLV), journey orchestration (cross-channel), CDP technology stack, loyalty-program design, B2B key-account management (KAM), and CRM organization/governance. Use for VIP program design, membership-system decision, retail/ecommerce/B2B customer strategy, CDP buy-vs-build, marketing-automation adoption, or key-customer churn. Triggers: 『CRM 系統』『會員經營』『客戶分級』『大客戶策略』『CDP』『行銷自動化』『客戶生命週期』『VIP 方案』『顧客忠誠』『RFM』『CLV』『KAM』『Journey Orchestration』. For 師大 EMBA CRM, 政大 ecommerce, 中山 marketing cases. Complements Asgard `biz-cac-ltv` (tactics) and `biz-customer-journey` (single method) with the strategic integration layer.".
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Email marketing operations and automation for B2B SaaS. Use this skill for newsletter strategy, email automation sequences, lifecycle campaigns, nurture workflows, onboarding sequences, deliverability optimization, email copywriting, lead scoring, marketing automation platform setup, and cold-email sending infrastructure — secondary sending domains, SPF/DKIM/DMARC, and domain warmup — plus the contact budget: a cross-channel frequency cap across every sender (marketing, sales sequences, customer success, in-app). Also triggers on: email, newsletter, drip campaign, lifecycle, nurture, onboarding sequence, deliverability, email automation, lead scoring, marketing automation, our emails are going to spam, SPF, DKIM, DMARC, sender reputation, sending domain, cold email domains, domain warmup, mailbox setup, blacklist, bounce rate, BIMI, brand logo in inbox, VMC, Verified Mark Certificate, Common Mark Certificate, transactional email, password reset emails going to spam, DMARCbis, RFC 9989, DMARC pct tag, DMARC t=y test mode, DMARC rollout, move DMARC to reject, frequency cap, email fatigue, customers get too many emails, too many messages, sales and marketing both emailing the same person, communication limits, send frequency safeguard, global frequency capping, quiet period, message precedence.
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Media Cloud setup for advertising sales management, audience segmentation, campaign management, revenue management, and cross-channel ad products. NOT for Marketing Cloud setup — use admin/marketing-cloud-engagement-setup. NOT for Data Cloud segments — use admin/data-cloud-segmentation.
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Autonomous advertising operations framework for AI agents managing campaigns across Google Ads, Meta, LinkedIn, TikTok, and programmatic.
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Analyze cross-channel campaign data, quantify uncertainty, and propose evidence-labeled budget tests without overstating causality.
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Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因
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