Designs and implements website analytics tracking with Google Analytics 4 and Google Tag Manager: a written tracking plan, event and parameter names that pass GA4's rules, gtag.js or data-layer code, key events, consent mode, UTM conventions, and a verification pass. Use when someone says "set up GA4", "add conversion tracking", "track this form or button", "write a tracking plan", "GTM data layer", "UTM parameters", "why are my events missing or counted twice", or "audit our analytics setup".
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TerminalSkills/skills172Updated Oct 14, 2026