26 skills · sorted by relevance
Set up credentials and a development environment for your first Google Ads API request to retrieve campaigns. Choose from six official client libraries or direct HTTP requests, with guidance for account IDs, developer tokens, and common authorization errors.
Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.
The English summary is being prepared. Showing the original description.
Build complete Google Search ad campaigns with keywords, ad copy, and extensions
The English summary is being prepared. Showing the original description.
Set up the official Google Ads MCP Server, a connector that lets AI assistants retrieve campaign data and reporting metrics through natural language. The guide covers installation, credentials, client configuration, and connection checks.
Diagnose declines in Google Ads conversions, conversion value, and leads by comparing periods, traffic, device breakdowns, impression share, and account changes. Use live account data through the Google Ads MCP Server or receive queries and diagnostic guidance for manual execution.
Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Use when analyzing campaign data, pasting Google Ads exports, reviewing account performance, or requesting a full diagnostic of advertising spend efficiency. Platform: Google.
The English summary is being prepared. Showing the original description.
Google Ads account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to NotFair and hasn't run an audit before.
The English summary is being prepared. Showing the original description.
Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
The English summary is being prepared. Showing the original description.
Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.
The English summary is being prepared. Showing the original description.
Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation experiment", or when the user wants to improve click-through rate on existing ads.
The English summary is being prepared. Showing the original description.
Plan, validate, and safely publish Google Ads assets, including sitelinks, callouts, structured snippets, image assets, and Performance Max asset briefs. Use when asked for Google Ads assets, ad extensions, sitelinks, callouts, snippets, image assets, Performance Max assets, PMax creative, or an asset audit.
The English summary is being prepared. Showing the original description.
When the user wants to plan paid ads strategy, allocate ad budget, or choose paid channels. Also use when the user mentions "paid ads," "paid media," "PPC," "SEM," "web ads," "app ads," "TV ads," "CTV," "OOH," "banner ads," "ad network," "ad alliance," "Taaft ads," "Shopify App Store ads," "Google Ads," "Meta Ads," "PMF testing," "PMF validation," "test product-market fit with ads," "ad spend," "ad budget," "ROAS," "paid acquisition," "Quality Score," or "ad-to-page alignment." For Google Ads execution, use google-ads. For Meta Ads execution, use meta-ads. For landing page alignment, use landing-page-generator.
The English summary is being prepared. Showing the original description.
When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads." For paid mix, use paid-ads-strategy.
The English summary is being prepared. Showing the original description.
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions, conversion tracking, and ROAS optimization. Use when the user says "Google Ads", "Google advertising", "Google campaign", "search ads", "Google Shopping", "Performance Max", "PMax", "Google Display", "YouTube ads", "keyword targeting", "Google Ads strategy", "Google Ads optimization", "Google Ads account", "Google Ads not working", "search campaign", "Quality Score", "bidding strategy", "Google conversion tracking", or wants to run or improve paid advertising on Google.
The English summary is being prepared. Showing the original description.
Pull Google Ads performance data and generate reports. Use when asked about ad campaign performance, keyword costs, quality scores, ROAS, conversion tracking, or ad spend analysis. Trigger phrases: "google ads", "adwords", "campaign performance", "ad spend", "quality score", "CPC report", "ROAS", "ad conversion", "keyword performance", "google ads report".
The English summary is being prepared. Showing the original description.
Write Google Ads copy and build campaign structures. Use when the user asks to create Google Ads, write ad copy for search or display, set up PPC campaigns, optimize Quality Score, choose bidding strategies, or generate responsive search ads. Trigger phrases include "Google Ads", "PPC", "search ads", "display ads", "Performance Max", "ad copy", "headlines and descriptions", "keyword match types", "ad extensions", "Quality Score".
The English summary is being prepared. Showing the original description.
Configuring Google Consent Mode v2 for privacy-compliant measurement and advertising. Covers default and update commands, consent state mapping to GA4 and Google Ads, conversion modeling with cookieless pings, and EEA requirements effective March 2024.
The English summary is being prepared. Showing the original description.
Google Ads platform expertise. Audit campaigns, keywords, audiences, bidding, and conversion tracking. Use when the user asks about Google Ads, PPC, search advertising, Performance Max, Shopping ads, display campaigns, YouTube ads, or paid search optimization.
The English summary is being prepared. Showing the original description.
Optimize paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, and other platforms. Use when tasks involve bid optimization, audience targeting, creative testing, ROAS improvement, attribution modeling, budget allocation, campaign structure, retargeting strategies, lookalike audiences, or reducing customer acquisition cost. Covers multi-platform campaign management and creative performance analysis.
The English summary is being prepared. Showing the original description.
Diagnoses Google Ads account performance issues such as conversion loss (value or volume), low lead flow/volume, and lost impression share (opportunities) due to ad rank, bids, or budgets. Use when troubleshooting sudden performance drops, analyzing campaign impression share metrics, investigating low lead flow, or searching for bidding and budget constraints. Don't use for setting up new campaigns, uploading conversion events directly, or general Google Mobile Ads SDK integration issues (use gma-android-integrate instead).
The English summary is being prepared. Showing the original description.
Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads account to query campaigns or retrieve reporting metrics using natural language.
The English summary is being prepared. Showing the original description.
Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, login_customer_id issues, and DEVELOPER_TOKEN_NOT_APPROVED. Use this skill when: - The user asks how to get started with the Google Ads API. - The user needs to set up Google Ads credentials or developer tokens. - The user wants to write a quickstart/example script for Google Ads. - The user encounters errors like USER_PERMISSION_DENIED or DEVELOPER_TOKEN_NOT_APPROVED.
The English summary is being prepared. Showing the original description.
Adspirer — AI-powered advertising and performance marketing agent. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads via natural language. 100+ tools for paid media campaign creation, live performance analysis, PPC keyword research with real CPC data, budget optimization, ad creative management, and cross-platform reporting. Create Search, PMax, display, image, video, and carousel campaigns. Analyze wasted ad spend, research keywords, optimize bids and ROAS, automate monitoring, and track CPA across channels. Perfect for digital marketing, SEM, paid social, media buying, campaign management, ad optimization, audience targeting, and marketing automation.
The English summary is being prepared. Showing the original description.
Automate advertising campaigns with AI. Create ads, buy media, manage ad budgets, discover ad inventory, run display ads, video ads, CTV campaigns, and optimize ad performance. Perfect for marketing automation, programmatic advertising, media buying, ad management, campaign optimization, creative management, and performance tracking. Launch Facebook ads, Google ads, display advertising, video marketing, and multi-channel campaigns using natural language. Supports ad targeting, audience segmentation, ROI tracking, and automated bidding.
The English summary is being prepared. Showing the original description.