154 skills · sorted by relevance
Evaluate prospective business partners using evidence of their customer relationships and sales contributions. Recommend a partnership tier, build a 90-day joint sales plan, and compare revenue sharing with direct-sale margins, including conditions for ending the partnership.
Design strategic partnerships — technology, channel, co-marketing — and the programs that scale them. Use when evaluating a partner, picking a partnership type, designing a partner program, structuring a deal, or modeling ROI.
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Route pricing, discount, partnership, sales channel, proposal response, and bookings forecast questions to one of seven specialist skills. Receive a concise digest of findings, recommended actions, and output files to support commercial decisions and human approval.
Structures partnerships that change what the business can do — technology integrations, channel and reseller arrangements, joint ventures, and OEM relationships. Use this to evaluate or structure a strategic partnership, decide between partnering and building, negotiate commercial terms of an alliance, or diagnose a partnership that is signed but not producing. For audience-borrowing partnerships, use `marketing:partnership-marketing`.
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Build brand partnership strategy — co-branding campaigns, brand collaborations, licensing deals, partner brand alignment, and joint marketing. Use when the user says "brand partnership", "brand collab", "co-branding", "brand collaboration", "partnership marketing", "brand alliance", "co-branded product", "licensing deal", "partner with another brand", "brand collaboration strategy", "how do we partner with brands", "co-marketing partnership", "joint campaign", or wants to build credibility, reach, or revenue through alignment with another brand.
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Plan customer acquisition through paid ads, SEO, and partnerships for growing B2B SaaS startups. Includes campaign templates, customer acquisition cost calculations, and HubSpot tracking guidance to connect marketing activity with sales opportunities.
Design partner and affiliate programs around your product, customers, and revenue model. Define partner tiers, commissions, recruitment, onboarding, and revenue tracking, then identify ways to improve participation, resolve sales conflicts, and prioritize integration partnerships.
When a founder needs to write partnership or BD emails, craft integration pitches, or create co-marketing proposals. Activate when the user mentions partnerships, business development, integration proposals, co-marketing, channel partnerships, or strategic alliances.
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Partnership and co-marketing campaign planner — partner selection criteria, joint content strategy, cross-promotion plans, and co-branded assets. Use when "partnership", "co-marketing", "partner program", "cross-promotion", "joint venture", "co-branded", "partner campaign", or any request to plan or execute a marketing partnership.
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Plan creator partnerships from partner selection and compensation to content briefs, sponsorship disclosures, and performance measurement. The skill covers one-off sponsorships and ongoing ambassador programs, focusing on audience fit and qualified outcomes such as leads or purchases.
Find suitable marketing partners and plan joint campaigns for SaaS businesses. Compare audience fit, develop shared content or event ideas, and define responsibilities, lead sharing, promotion commitments, and measures of success.
Design a partner program by defining value for your company, partners, and shared customers. Provides frameworks for partner tiers, phased pilots, joint marketing, and build-versus-partner decisions, with explicit measures for expanding or ending a partnership.
Plan customer acquisition across paid ads, SEO, and partnerships. Structure channel budgets, calculate customer acquisition cost, define lead handoffs to sales, and set up campaign tracking to understand which activities contribute to new business.
Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, and community building. Use this to find and evaluate partners, structure a joint campaign or creator deal, plan a community strategy, or decide whether a partnership is worth the coordination cost.
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Automated outreach and sales pipeline — cold email sequences, partnership outreach, lead generation, and prospect management. Use when the user needs cold email campaigns, sales sequences, lead generation, partnership outreach, B2B sales, or says 'cold email', 'outreach', 'lead gen', 'find prospects', 'sales sequence', or 'partnerships'.
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When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.
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When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.
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🇺🇸 KOL Outreach & Influencer Marketing Playbook — Complete SOP from discovery to ROI tracking. Battle-tested with 200+ KOL campaigns at AFFiNE (60k stars). Includes pricing benchmarks, email templates, content packages, platform algorithm guides, and data-driven evaluation frameworks. 🇨🇳 KOL 外联与红人营销实战手册 — 从发现筛选到 ROI 追踪的完整 SOP。基于 AFFiNE（60k stars）200+ 次 KOL 合作实战验证。包含报价基准、邮件模板、内容包模板、各平台算法指南、数据评估体系。 🇯🇵 KOLアウトリーチ＆インフルエンサーマーケティング実践ガイド — 発見からROI追跡までの完全SOP。AFFiNE（60k stars）での200回以上のKOLキャンペーン実績。価格ベンチマーク、メールテンプレート、コンテンツパッケージ、プラットフォームアルゴリズムガイド。 🇰🇷 KOL 아웃리치 & 인플루언서 마케팅 플레이북 — 발굴부터 ROI 추적까지 완전한 SOP. AFFiNE(60k stars) 200+ KOL 캠페인 실전 검증. 가격 벤치마크, 이메일 템플릿, 콘텐츠 패키지, 플랫폼 알고리즘 가이드. Triggers: "KOL outreach" | "influencer marketing" | "KOL campaign" | "influencer outreach" | "creator partnership" | "KOL strategy" | "red人" | "红人营销" | "KOL合作" | "达人合作" | "influencer pricing" | "KOL ROI" | "content creator outreach" | "KOL筛选"
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Expert partnership marketing guidance for building and scaling partner programs, co-marketing campaigns, and channel ecosystems. Use when developing partner strategy, creating co-marketing content, designing partner tiers, building affiliate programs, positioning in integration marketplaces, enabling channel partners, planning joint webinars, or structuring revenue sharing. Use for technology partnerships, reseller programs, strategic alliances, and partner relationship management.
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Design agency partnerships. TRIGGERS - Use when user needs help with agency-partnership-strategy related tasks.
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Full-funnel paid advertising operations for B2B SaaS. Use this skill for PPC strategy, Google Ads optimization, LinkedIn Ads, social media advertising, programmatic buying, creative strategy, creative concept diversity for Meta Advantage+ (why six variants of one ad are not a diverse library, and what to brief instead), creator-made ad creative on a spend-share deal, attribution modeling, budget allocation, budget pacing and planned-vs-delivered reconciliation, audience overlap and campaign self-competition audits, suppression lists, ROAS improvement, media spend optimization, and the media no auction sells — newsletter and podcast sponsorships, community and industry-publication placements, paid review-site listings on G2 and Capterra, and pay-per-lead content syndication. It also covers buying on the AI answer surface — ads inside Google AI Overviews and AI Mode that existing Search, Shopping and Performance Max campaigns already serve into with no opt-out, no placement targeting and no segmented reporting, and ChatGPT Ads and Microsoft Copilot as separate opt-in platforms with their own plan-tier reach limits, no negative keywords, and a landing-page crawler gate. It also owns the conversion signal the bidding algorithms learn from — CRM pipeline stages (SQL, opportunity, closed-won) sent back to Google Ads, LinkedIn, Meta and Microsoft Ads through offline conversion import, enhanced conversions for leads, the Google Data Manager API and the LinkedIn Conversions API, with click-ID capture, stage values, dedupe, EEA consent signals and retractions — starting with whether the form fill or booked meeting fires on a confirmed success at all (inline AJAX forms, iframe embeds, Calendly event_scheduled vs a picked slot), proved by a test conversion that arrives. Also triggers on: conversions stopped, zero conversions, spend but no conversions, too many conversions, double counting, conversion tracking not working. It also gates connected TV (CTV) and streaming video for B2B — whether a reach medium belongs in the plan, how a vendor ties a TV household to a target account (member data, IP-to-account graph or contextual), the server-side ad insertion (SSAI) fraud questions, Programmatic Guaranteed deals, and a holdout lift test because CTV has no click. It also runs person-led paid social — LinkedIn Thought Leader Ads and Meta partnership ads that put spend behind an employee's or creator's post — on a paid-usage term, an in-post disclosure check and an end-date register, because the platform approval carries no term. Also triggers on: CTV, connected TV, OTT, streaming TV ads, should we run CTV, LinkedIn CTV, B2B CTV, account-based CTV, SSAI fraud, thought leader ads, boost an employee's post, sponsor a creator's post, partnership ads, whitelisting, creator usage rights, PPC, Google Ads, LinkedIn Ads, social ads, programmatic, ad creative, attribution, media budget, paid campaigns, ROAS, CPA, ad spend, newsletter sponsorship, podcast sponsorship, community sponsorship, sponsor a newsletter, content syndication, pay-per-lead, cost per lead vendor, media kit, rate card, insertion order, direct buy, publisher partnership, make-good, G2 paid listing, Capterra ads, review site advertising, sponsorship ROI, budget pacing, we underspent our budget, are our campaigns competing with each other, audience overlap, self-competition, campaign cannibalization, suppression list, exclusion list, ad frequency across channels, how many ad accounts do we have, ads in AI Overviews, AI Mode ads, ChatGPT Ads, OpenAI Ads Manager, Copilot ads, conversational ads, should we advertise on ChatGPT, can we buy our way into the AI answer, our ads are showing in AI Overviews and we cannot report on it, context hints, OAI-AdsBot, our ad landing page fails review, robots.txt is blocking our ads, our paid leads are junk, Google Ads is optimizing for the wrong leads, offline conversion import, OCI, enhanced conversions for leads, send CRM stages back to Google Ads, u
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When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.
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Design agency partnerships. TRIGGERS - Use when user needs help with agency-partnership-strategy related tasks.
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Find and rank contacts for sales, partnerships, or fundraising. Identify introduction paths through shared connections, research recent activity, and draft email, LinkedIn, or X messages tailored to the contact and the sender's writing style.