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partner-sales

渠道合作伙伴销售——设计、招募、赋能、联合销售、管理渠道合作伙伴网络。

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SKILL.md (original)

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Partner Sales — 渠道合作伙伴销售

适用场景

当需要建立/管理渠道合作伙伴网络时调用。与霸下SKILL.md中的 channel-partner-pipeline 技能联动。

核心能力

1. 渠道合作伙伴分类

类型全称典型业务适合OpenClaw的场景
VARValue-Added Reseller增值转售捆绑AI数字员工+硬件
SISystem Integrator系统集成商GEO+AI+RPA方案集成
ISVIndependent Software Vendor独立软件开发商嵌入式AI能力合作
MSPManaged Service Provider托管服务商持续AI运维服务转售
Agent代理商线索推荐+交易撮合区域市场拓展

2. 合作伙伴生命周期管理

招募 → 认证 → 赋能 → 联合销售 → 业绩激励 → 复盘审计 → 续约/淘汰

3. 渠道冲突管理SOP

  • 场景A(价格冲突):统一报价基线 + 区域保护
  • 场景B(客户重叠):注册制 + 第一条发现规则
  • 场景C(合同冲突):分层报价 + 独家条款

4. 联合GTM计划模板

  • 目标 + 目标客户清单 + 联合营销预算 + 角色分工 + 时间线 + 退出条件

5. 渠道激励设计

  • 返点设计(固定/累进/阶梯)
  • MDF(市场发展基金)管理
  • SPIF(短期激励)方案

协作接口

  • 霸下:渠道管线管理与激励设计
  • 鲲鹏:跨境渠道合作拓展
  • 明镜:渠道合作协议合规审查
  • 司库:返点计算与支付确认

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